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Treasure Map
PHOTO: A.P. KARPINSKY RUSSIAN GEOLOGICAL RESEARCH INSTITUTE
Built for the Soviet Union's pavilion at the 1937 International Exposition of Art and Technology in Paris, the bejeweled, 50,000-piece "Map of Industry" took 667 workers 11 months to create. Moscow was represented on the 19-by-15-foot chart by a ruby and a hammer-and-sickle made of diamonds, while other cities were signified by gilded silver stars inset with artificial rubies. Seas were denoted by lapis lazuli, mountains by jasper, and industries by rubies, emeralds, and topazes. Insured for $137 million in 1937, the 3.5-ton map would be worth roughly $2.5 billion today.
Magazine Topics
Marketplace
- Audiovisual Equipment
- Convention Centers
- Event Design and Production
- Exhibit Fabrication
- Exhibit Producers
- Exhibit Rental
- Experiential Agency
- Flooring
- Graphics
- International Exhibit Producers
- Kiosks
- Lead Retrieval
- Modular Exhibit Systems
- Portable Display Systems
- Shipping and Transportation
- All Companies
eTrak Online Sessions
July 28, 2026
3050R Focus on Attention: How to Optimize your Messaging on the Trade Show Floor
Aug. 4, 2026
6010R The Basics of Event Planning and Management ‑ Part I
Aug. 6, 2026
6011R The Basics of Event Logistics and Implementation ‑ Part II
Aug. 13, 2026
7110R Don't Hesitate, Go Negotiate!
Sep. 22, 2026
2101R Show Ready: Your Guide to Trade Show Operations
All Sessions >>
3050R Focus on Attention: How to Optimize your Messaging on the Trade Show Floor
Aug. 4, 2026
6010R The Basics of Event Planning and Management ‑ Part I
Aug. 6, 2026
6011R The Basics of Event Logistics and Implementation ‑ Part II
Aug. 13, 2026
7110R Don't Hesitate, Go Negotiate!
Sep. 22, 2026
2101R Show Ready: Your Guide to Trade Show Operations
All Sessions >>