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all-star awards
ILLUSTRATION: ANTHONY FREDA
EXHIBITOR Magazine's
22nd Annual
ALL-STAR AWARDS
Honoring the Individual Accomplishments of Exhibit and Event Managers.
Per the Greek philosopher Heraclitus, the only constant is change. But despite its reliability, change usually includes a degree of potential peril. For instance, when you set out to transform an exhibit-marketing program, be it subtly or dramatically, you're jeopardizing not only its success but also your career. Nevertheless, the winners of EXHIBITOR Magazine's 22nd Annual All-Star Awards welcomed change like a Minnesotan greets the fall's first mosquito-killing frost.

Take Jenna Harris, senior manager, brand experience at Bell Textron Inc. She didn't merely need to alter a few booth elements or switch up her traffic-building strategy. Rather, management tasked Harris with shifting the way the world saw Bell as a brand. Or consider Joelle McCaslin, medical congress excellence lead at Biogen Inc. Three months before a key show on her calendar, Biogen decided to overhaul its in-booth strategy, more than doubling the size of its medical exhibit to better meet attendees' needs.

Read on to learn how this year's five courageous winners tabled their trepidations and scored serious returns. May their willingness to change – and their skills to do so – inspire you to make some fruitful marketing modifications of your own.


WINNERS
Elizabeth Thomas
Red Hat Inc.
Jenna Harris
Bell Textron Inc.
Christine Sionne
Hunter Industries International Inc.
Frank Jones
RentPath LLC
Joelle McCaslin
Biogen Inc.
 

JUDGES
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