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The Greatest Showman on Earth
IMAGE: LIBRARY OF CONGRESS
Rarely are show organizers as high-profile as the expos they produce, but Gustave Rives was an exception. An architect celebrated for his "opulent eclecticism," Rives managed many iterations of the Paris Motor Show in the early 20th century, which was famous for the excessive – and expensive – decorative touches he added. The satirical magazine Le Rire caricatured him on its cover (seen above) as a plump man/peacock in tribute to his "fairy-like exhibitions." After the 1908 Paris Motor Show, however, Rives was asked to step down from his position to ensure less pageantry and more profit.
Magazine Topics
Marketplace
- Audiovisual Equipment
- Convention Centers
- Event Design and Production
- Exhibit Fabrication
- Exhibit Producers
- Exhibit Rental
- Experiential Agency
- Flooring
- Graphics
- International Exhibit Producers
- Kiosks
- Lead Retrieval
- Modular Exhibit Systems
- Portable Display Systems
- Shipping and Transportation
- All Companies
eTrak Online Sessions
July 28, 2026
3050R Focus on Attention: How to Optimize your Messaging on the Trade Show Floor
Aug. 4, 2026
6010R The Basics of Event Planning and Management ‑ Part I
Aug. 6, 2026
6011R The Basics of Event Logistics and Implementation ‑ Part II
Aug. 13, 2026
7110R Don't Hesitate, Go Negotiate!
Sep. 22, 2026
2101R Show Ready: Your Guide to Trade Show Operations
All Sessions >>
3050R Focus on Attention: How to Optimize your Messaging on the Trade Show Floor
Aug. 4, 2026
6010R The Basics of Event Planning and Management ‑ Part I
Aug. 6, 2026
6011R The Basics of Event Logistics and Implementation ‑ Part II
Aug. 13, 2026
7110R Don't Hesitate, Go Negotiate!
Sep. 22, 2026
2101R Show Ready: Your Guide to Trade Show Operations
All Sessions >>