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Is Hybrid Here to Stay?
Given predictions that hybrid trade shows may outlive COVID-19, we asked readers for their insights and opinions about the duality of live/digital events. Interestingly, while 52 percent of exhibitors say hybrid trade shows are not valuable, 55 percent anticipate hybrid events will continue long after the pandemic. By Travis Stanton
In Their Own Words
The following quotes are a representative sampling of exhibit and event managers' responses to open-ended questions on how they feel about the digital portion of hybrid events.

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The Buyer's Guide to Trade Show Exhibiting

eTrak Online Sessions
July 28, 2026
3050R Focus on Attention: How to Optimize your Messaging on the Trade Show Floor
Aug. 4, 2026
6010R The Basics of Event Planning and Management ‑ Part I
Aug. 6, 2026
6011R The Basics of Event Logistics and Implementation ‑ Part II
Aug. 13, 2026
7110R Don't Hesitate, Go Negotiate!
Sep. 22, 2026
2101R Show Ready: Your Guide to Trade Show Operations
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