Artificial Intelligence

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Artificial Intelligence

We asked 10 experts to share their views and opinions on Artificial Intelligence (AI).

"It has a long way to go to reach the expert level because the more mediocre information the system receives, the more mediocre its answers are."
— Liza Shvyndikova, CEO, Confetta

"For trade shows, AI is a tool for inspiration, but it can never replace creativity. Creatives seek inspiration from everything. If AI is another source of inspiration, then it's being used well."
— Todd Sussman, vice president of creative, Derse Inc.

"I'm most excited about utilizing AI to develop marketing materials for trade shows, which allows small startup companies to look competitive in a saturated market."
— Kyle Grogan, trade show coordinator, Heidenhain Corp.

"AI cannot create without human direction and instruction."
— Luciano Mociulsky, fundador propietario director, Grupo Seres

"Until AI can decipher every client's unique request to 'Be Innovative,' I think our creative jobs are safe."
— Josh Frisbie, vice president of creative, Hamilton Exhibits LLC

"AI will learn how to do some of my job and is arguably already better at some of the administrative tasks than me. My go-to AI programs are Midjourney, Bard, and Runway."
— Damian Ferrar, SVP, innovation director, global head of Jack X, Jack Morton Worldwide Inc.

"I'm pretty sure it can't do everything we do, but if AI can save us time to be more strategic and drive business impact through experiential programs, why not embrace it?"
— Julie Lynch, founder, LynchPin Consulting

"Digging for all intelligence on a subject versus asking a global intelligence system allows for less time searching and more time using and creating."
— Dave Teubner, owner and CEO, Warehouse 21

"I could see chatbots replacing booth staff. People don't really seem to know how to interact with each other now, so it'd be natural for them to 'chat' with an AI instead."
— Clint Borucki, president and owner, Acme Design Inc.

"Those who are afraid and resist will ultimately fall behind. The most successful will find ways to utilize and collaborate with AI to create amazing experiences for the long term. "
— Jeff Hannah, founder and president, Global Exhibitor