products
New Tools

22Miles, a digital signage software and interactive digital solutions company, recently released its Tradeshow AI Assistant. This conversational AI tool uses a responsive chat interface to streamline event operations and provide support to attendees. Any event marketer knows that physical signs can sometimes become outdated when a show takes place due to the evolving nature of live events. The Tradeshow AI Assistant allows event organizers to give attendees event information, navigation, and event support. The tool can interact conversationally in any language and it can be deployed on websites, digital signs, or in an event app. Contact: 22Miles, Milpitas, CA, 408-837-0589, 22miles.com

BenQ, a provider of visual display products, made an addition to its InstaShow Wireless Presentation System: the InstaShow VS10. The new product is adapted to facilitate hybrid collaboration in huddle rooms. Its features allow for wireless integration into conferencing platforms, interactive collaboration, and plug-and-play screen sharing, and its robust security features let users collaborate securely. The system is easy to use and no drivers are required. With the press of a button, users can cast presentations onto a meeting room screen. Touchback control lets presenters control content from interactive displays, and it features two-way split screen capabilities so that two presenters can share content at the same time on one screen. Contact: BenQ, Costa Mesa, CA, 714-559-9400, benq.com

HP Large Format Print Media has a new corrugated sign printing solution: HP Production Coroplus Board. Traditionally, corrugated signs are printed on flatbed printers in mass quantities. This new product can print rigid, corrugated signs in on-demand quantities on HP PageWide XL Pro printers. This allows those who need signs to order them in the proper quantity instead of getting stuck with a bulk they'll never use. This product also assists print providers by keeping them from having to outsource rigid board sign requests or holding up their print schedule with fast turnaround or short-run sign projects. The product needs no setup and is available in pre-cut packs. Contact: HP Large Format Print Media, Palo Alto, CA, 877-656-7058, hp.com

Easy Cut Studio, a developer of sign-making software, recently launched an enhancement to its vinyl-cutting software, EasyCut Software. The software enhancement offers shape nesting, which, rather than creating a grid, fits designs together and lays them out efficiently to reduce material waste during the printing process. Users who take advantage of the intuitive object arrangement option can reduce their material waste by 40 percent. In addition, the software update added cutter drivers, improved stability, fixed bugs, and now includes support of macOS Sonoma. This latest release is a fitting one for event marketers looking to reduce waste while making signs for their booths. Contact: Easy Cut Studio, Los Angeles, CA, easycutstudio.com

BeMatrix USA, an organization that produces modular frames for sustainable trade show environment creation, recently announced the launch of its latest LEDskin panel: the P1.5. This LEDskin is designed for up-close viewing, which is perfect for show attendees who want to view content from closer than an aisle away. The product seamless integrates with BeMatrix frames and has larger viewing angles, smaller pixel pitch, and better color accuracy than its other products. Equally important for a traveling exhibit that can count on regular encounters with hundreds of people is its protective coating that repels dust and fingerprints, keeping the image sharp, clear, and beautiful. Contact: BeMatrix USA, Norcross, GA, bematrix.com
Magazine Topics
Marketplace
- Audiovisual Equipment
- Convention Centers
- Event Design and Production
- Exhibit Fabrication
- Exhibit Producers
- Exhibit Rental
- Experiential Agency
- Flooring
- Graphics
- International Exhibit Producers
- Kiosks
- Lead Retrieval
- Modular Exhibit Systems
- Portable Display Systems
- Shipping and Transportation
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eTrak Online Sessions
July 28, 2026
3050R Focus on Attention: How to Optimize your Messaging on the Trade Show Floor
Aug. 4, 2026
6010R The Basics of Event Planning and Management ‑ Part I
Aug. 6, 2026
6011R The Basics of Event Logistics and Implementation ‑ Part II
Aug. 13, 2026
7110R Don't Hesitate, Go Negotiate!
Sep. 22, 2026
2101R Show Ready: Your Guide to Trade Show Operations
All Sessions >>
3050R Focus on Attention: How to Optimize your Messaging on the Trade Show Floor
Aug. 4, 2026
6010R The Basics of Event Planning and Management ‑ Part I
Aug. 6, 2026
6011R The Basics of Event Logistics and Implementation ‑ Part II
Aug. 13, 2026
7110R Don't Hesitate, Go Negotiate!
Sep. 22, 2026
2101R Show Ready: Your Guide to Trade Show Operations
All Sessions >>