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In the dynamic world of trade shows, hospitality cafés serve as essential gathering spots. They offer attendees not only sips and nibbles but also a comfortable space to unwind, connect, and recharge. Explore six innovative designs that turned traditional cafés into memorable highlights of the exhibition experience, blending functionality with style. By Linda Armstrong
In the dynamic world of trade shows, hospitality cafés serve as essential gathering spots. They offer attendees not only sips and nibbles but also a comfortable space to unwind, connect, and recharge. Explore six innovative designs that turned traditional cafés into memorable highlights of the exhibition experience, blending functionality with style. By Linda Armstrong
PHOTO: Imagination of the Americas
Shell Scheme
Exhibitor: Shell plc
Show: National Plastics Expo
Design: Imagination of the Americas, New York, 212-813-6400, imagination.com
This second-story café area for Shell plc let the stand's brilliant, louvered-fabric ceiling provide drama while the comfy furniture in neutral tones offered visitors a place to unwind and enjoy a bird's eye view of the show floor.
Exhibitor: Shell plc
Show: National Plastics Expo
Design: Imagination of the Americas, New York, 212-813-6400, imagination.com
This second-story café area for Shell plc let the stand's brilliant, louvered-fabric ceiling provide drama while the comfy furniture in neutral tones offered visitors a place to unwind and enjoy a bird's eye view of the show floor.
PHOTO: Andreas Keller
Power Play
Exhibitor: Man SE
Show: International Automobil-Ausstellung Commercial Vehicles
Design: Braunwagner GmbH, Aachen, Germany, 49-241-40-10-72-0, braunwagner.de
Commercial vehicles from Man SE are the epitome of strong and industrial, and this powerful hospitality area perfectly fit the brand. The black bar, tables, and flooring were offset by the muted gray and white overhead scrim, carpet, and stools.
Exhibitor: Man SE
Show: International Automobil-Ausstellung Commercial Vehicles
Design: Braunwagner GmbH, Aachen, Germany, 49-241-40-10-72-0, braunwagner.de
Commercial vehicles from Man SE are the epitome of strong and industrial, and this powerful hospitality area perfectly fit the brand. The black bar, tables, and flooring were offset by the muted gray and white overhead scrim, carpet, and stools.
Sky Lounge
Exhibitor: Honeywell International Inc.
Show: Experimental Aircraft Association (EAA) AirVenture Oshkosh
Design: Kubik, Odenton, MD, 877-272-2818, thinkubik.com
This stunning reception area for the BendixKing and Honeywell brands created a cozy outdoor retreat. With its inviting wood structure and ample seating, the airy design seamlessly blended comfort and branding, drawing visitors to share ideas and explore innovations in a refreshing atmosphere.
Exhibitor: Honeywell International Inc.
Show: Experimental Aircraft Association (EAA) AirVenture Oshkosh
Design: Kubik, Odenton, MD, 877-272-2818, thinkubik.com
This stunning reception area for the BendixKing and Honeywell brands created a cozy outdoor retreat. With its inviting wood structure and ample seating, the airy design seamlessly blended comfort and branding, drawing visitors to share ideas and explore innovations in a refreshing atmosphere.
PHOTO: Detay Tasarim A.S.
Light and Shadows
Exhibitor: Yatas A.S.
Show: Ismob Istanbul Furniture Fair
Design: Detay Tasarim A.S., Istanbul, 90-212-295-02-34, detaytasarim.com
This dimly lit space resembled a hip, underground lounge, but was actually a second-floor environment in the Yatas A.S. booth. A matte-black ceiling, gray flooring, and neutral-hued tables and chairs were illuminated by inventive light fixtures that featured faux foliage and braided rope strands.
Exhibitor: Yatas A.S.
Show: Ismob Istanbul Furniture Fair
Design: Detay Tasarim A.S., Istanbul, 90-212-295-02-34, detaytasarim.com
This dimly lit space resembled a hip, underground lounge, but was actually a second-floor environment in the Yatas A.S. booth. A matte-black ceiling, gray flooring, and neutral-hued tables and chairs were illuminated by inventive light fixtures that featured faux foliage and braided rope strands.
PHOTO: Nieswand & Pletschke Fotografie GbR
In-line Ingenuity
Exhibitor: Init Innovation in Traffic Systems SE
Show: InnoTrans
Design: Live & Co., Puteaux, France, 33-1-84-20-02-35, live-co.eu
Who says you can't have a quaint café in an in-line space? Tucked behind what appeared to be the stand's back wall, this hospitality lounge made the most of the space — with bench seating along two walls and contemporary tables and chairs scattered throughout.
Exhibitor: Init Innovation in Traffic Systems SE
Show: InnoTrans
Design: Live & Co., Puteaux, France, 33-1-84-20-02-35, live-co.eu
Who says you can't have a quaint café in an in-line space? Tucked behind what appeared to be the stand's back wall, this hospitality lounge made the most of the space — with bench seating along two walls and contemporary tables and chairs scattered throughout.
PHOTO: Rion Rizzo
Santa Fe Cafe
Exhibitor: Phillips Edison & Co.
Show: International Council of Shopping Centers
Design: Lorenc+Yoo Design, Roswell, GA, 770-645-2828, lorencyoodesign.com; Journey Communications Inc., Wayne, PA, 610-240-0074, journeycommunications.com
Designed with a Southwestern flair, this modern setup recreated a casual restaurant environment for Phillips Edison & Co. Stylish orange chairs caught the eye, while the bar's wood tones juxtaposed the bordering frosted acrylic panels.
Exhibitor: Phillips Edison & Co.
Show: International Council of Shopping Centers
Design: Lorenc+Yoo Design, Roswell, GA, 770-645-2828, lorencyoodesign.com; Journey Communications Inc., Wayne, PA, 610-240-0074, journeycommunications.com
Designed with a Southwestern flair, this modern setup recreated a casual restaurant environment for Phillips Edison & Co. Stylish orange chairs caught the eye, while the bar's wood tones juxtaposed the bordering frosted acrylic panels.
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I want to make sure my staff goes to our next show prepared to speak to anyone who walks into our booth.
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Serving Up Style
Six innovative designs that turned traditional hospitality into memorable highlights of the exhibition experience
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