WHAT'S HAPPENING NOW:
SUBSCRIBE TO MAGAZINE
Topics Magazine Find It EXHIBITORLIVE eTrak FastTrak CTSM Certification Awards News Advertise
Topics
Exhibits
& Experiences
Exhibit
Design
Exhibit
Design Awards
Green
Exhibiting
Rental
Exhibits
Exhibit
Graphics
RFPs & Booth
Management
Small
Booths
Fabric, Flooring
& More
Technology
Case
Studies
design awards
BRONZE AWARD
Category: Island Exhibit Exhibitor: NetScout Systems Inc. Design: Hill and Partners Inc., Weymouth, MA, 617-471-7990, www.hillpartners.com Fabrication: K2 Fabrication and Design, Corona, CA, 951-808-9092, www.k2fabrication.com Show: Cisco Live, 2015 Budget: $250,000 – $499,000 Size: 30-by-40 feet

PHOTOs: Cole Group
Logo Motion
When in doubt, start with the logo. It's a cardinal rule for corporate branding, exhibits included. After all, these meticulously crafted emblems are designed to communicate a company's competencies within a postage-stamp-sized space. Moreover, clients are conditioned to scan the rafters of the show floor, searching for those familiar shapes and colors. But building a new exhibit for a company that's fresh off a complete rebranding presents a host of challenges – and a rare opportunity for designers to truly showcase a company's omnipresent icon.

NetScout Systems Inc. was in the midst of just that type of visual rebranding when it approached Hill and Partners Inc. to design the exhibit that would debut its new identity. The resulting design featured stark white, geometric structures and dangling cylinders, which created the backdrop for an enchanting light show.


Net Neutrality
The exhibit's myriad white surfaces created the perfect backdrop for a logo-inspired light show. Choreographed, color-shifting illumination and projection mapping reinforced NetScout Systems Inc.'s new visual branding scheme in a bold way, attracting attention to its new logo and mesmerizing Cisco Live attendees.
"Throughout the day, the entire exhibit was bathed in a choreographed lighting show that transformed the space with a variety of color washes comprising the new corporate color palette," said Guy Cinq-Mars, account executive at K2 Fabrication and Design. Because NetScout had requested ample room for a smattering of product kiosks and sitting areas, designers kept the footprint of the exhibitry to a minimum and shifted decorative and branding elements toward the rafters. Meanwhile, practical accoutrements dominated exhibit floor space: Six 30-inch-diameter bistro tables occupied the multiuse theater, and snow-colored couches were nestled in every corner. A pair of kiosks and a diminutive reception desk flanked those furnishings.

Exhibit Design Awards judges lauded the innovative approach toward debuting NetScout's new logo in a pristine, white space that "evolved into a kaleidoscope of corporate colors" – a sensational feat considering it was accomplished within the restraints of a $250,000 budget.


you might also like
courses

FIND IT - MARKETPLACE
Models / Props
Chisel 3D
Standoffs
Metomic Corporation
International
RC Europa
Designers
Bowman Design Group
>> More Products
 
Join the EXHIBITOR Community Search the Site
TOPICS
Measurement & Budgeting
Planning & Execution
Marketing & Promotion
Events & Venues
Personal & Career
Exhibits & Experiences
International Exhibiting
Resources for Rookies
Research & Resources
MAGAZINE
Subscribe Today!
Renew Subscription
Update Address
Newsletters
Advertise
FIND IT
Exhibit & Display Producers
Products & Services
Supplier to Supplier
All Companies
Compare
Jobs
Get Listed
EXHIBITORLIVE
Sessions
Certification
Exhibit Hall
Exhibit at the Show
Registration
ETRAK
Sessions
Certification
F.A.Q.
Registration
FASTTRAK
Locations
Certification
Registration
CERTIFICATION
The Program
Steps to Certification
Faculty and Staff
Enroll in CTSM
Submit Quiz Answers
My CTSM
AWARDS
Sizzle Awards
All-Star Awards
Exhibit Design Awards
Portable/Modular Awards
Corporate Event Awards
NEWS
Associations/Press
Awards
Company News
International
New Products
People
Shows & Events
Venues & Destinations
EXHIBITOR News
© Exhibitor Media Group | The Leader in Trade Show and Corporate Event Marketing Education 310 South Broadway, Suite 101, Rochester, MN 55904 | (507) 289-6556 | Need Help? Ask Scott