ten by 10
Double-Deck Exhibits
We asked 10 industry experts to share their opinions and advice on double-deck exhibits.
1
"A second story is the cheapest, most valuable real estate around. "
— Pierre-Mathieu Roy, president/creative director, Loki Box Design
2
"Regulations regarding double decks aren't standardized and often vary drastically between venues; it may be a problem for inexperienced subcontractors."
— Piotr Kraszpulski, co-owner, 2-Expo Sp. z.o.o.
3
"All available space – including a double deck – should be allocated for a specific purpose, be it product demos, relationship building, contract negotiation, etc."
— Nick Drance, president, Double Deck Exhibit Rentals, a division of Image Design and Communications Inc.
4
"I don't want to sound like Grandpa, but you darn kids with your lightweight modular deck systems make this process so much easier than what we did when I started in this industry."
— Steve Deckel, CTSM, design director, Deckel & Moneypenny Exhibits
5
"If you're looking to create an intimate environment away from the noise, where executives can make meaningful connections without interruption, a second level is a great option. "
— Lance Randall, vice president of sales, Steelhead Exhibits
6
"Upper decks are a strong way to increase show presence, but companies should ensure the benefits outweigh the additional cost, weight, and setup time."
— Chris Radovich, senior creative director, Delphi Productions Inc. (Group Delphi)
7
"What do you do if you can't build out? You build up."
— Matt Wish, marketing director, Eco-Systems Sustainable Exhibits
8
"Educate yourself on industry regulations, ADA compliancy, and show rules. These factors are key when considering a double-deck exhibit."
— Jackie Beaulieu, executive director, healthcare education & events, BlueHive Inc.
9
"Keep in mind that the expense of a double deck is not just the additional rental or purchase cost, but also a significant increase in transportation, labor, electrical, drayage, etc. – all of which could easily double when a second floor is introduced. "
— Jon Ellms, vice president/principal, Access TCA Inc.
10
"A double deck is like a piece of statement jewelry – it gets noticed."
— Pat Friedlander, owner, Word-Up!
"A second story is the cheapest, most valuable real estate around. "
— Pierre-Mathieu Roy, president/creative director, Loki Box Design
2
"Regulations regarding double decks aren't standardized and often vary drastically between venues; it may be a problem for inexperienced subcontractors."
— Piotr Kraszpulski, co-owner, 2-Expo Sp. z.o.o.
3
"All available space – including a double deck – should be allocated for a specific purpose, be it product demos, relationship building, contract negotiation, etc."
— Nick Drance, president, Double Deck Exhibit Rentals, a division of Image Design and Communications Inc.
4
"I don't want to sound like Grandpa, but you darn kids with your lightweight modular deck systems make this process so much easier than what we did when I started in this industry."
— Steve Deckel, CTSM, design director, Deckel & Moneypenny Exhibits
5
"If you're looking to create an intimate environment away from the noise, where executives can make meaningful connections without interruption, a second level is a great option. "
— Lance Randall, vice president of sales, Steelhead Exhibits
6
"Upper decks are a strong way to increase show presence, but companies should ensure the benefits outweigh the additional cost, weight, and setup time."
— Chris Radovich, senior creative director, Delphi Productions Inc. (Group Delphi)
7
"What do you do if you can't build out? You build up."
— Matt Wish, marketing director, Eco-Systems Sustainable Exhibits
8
"Educate yourself on industry regulations, ADA compliancy, and show rules. These factors are key when considering a double-deck exhibit."
— Jackie Beaulieu, executive director, healthcare education & events, BlueHive Inc.
9
"Keep in mind that the expense of a double deck is not just the additional rental or purchase cost, but also a significant increase in transportation, labor, electrical, drayage, etc. – all of which could easily double when a second floor is introduced. "
— Jon Ellms, vice president/principal, Access TCA Inc.
10
"A double deck is like a piece of statement jewelry – it gets noticed."
— Pat Friedlander, owner, Word-Up!
Magazine Topics
Marketplace
- Audiovisual Equipment
- Convention Centers
- Event Design and Production
- Exhibit Fabrication
- Exhibit Producers
- Exhibit Rental
- Experiential Agency
- Flooring
- Graphics
- International Exhibit Producers
- Kiosks
- Lead Retrieval
- Modular Exhibit Systems
- Portable Display Systems
- Shipping and Transportation
- All Companies
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All Sessions >>
2023 Crash Course: What You Need to Know About Trade Show Shipping
June 16, 2026
4007R Exhibit Law Primer: Legal Concepts and Practical Advice
July 9, 2026
3006R Omnichannel Marketing Strategies for Your Live Events and Trade Shows
July 28, 2026
3050R Focus on Attention: How to Optimize your Messaging on the Trade Show Floor
Aug. 4, 2026
6010R The Basics of Event Planning and Management ‑ Part I
All Sessions >>