PHOTOS: ARTICA B.V.
Effective exhibits often put the products center stage. But designers at Pinnacle Exhibits Inc. didn't just spotlight Munchkin Inc.'s children's products; they transformed everything from diaper pails to "sippy" cups into objets d'art worthy of a contemporary museum.
The recipient of the competition's highest honor for Exhibit Design and Graphic Excellence (aka, the EDGE Award), the 52-by-69-foot exhibit crafted for the 2016 Kind and Jugend show was a boxy construct at its core. But inside, visitors discovered a fanciful world that judges called "a clever and magical space with a delightful sense of discovery."
While the walls of Munchkin Inc.'s exhibit comprised simple wooden frames covered in white laminate, designers adorned them with product-centric installations and thousands of colorful graphics of the exhibitor's heart-shaped logo, creating what looked like pastel paint dripping down the façade.
Entering through a triangular opening, attendees quickly encountered an overhead display of 250 Munchkin Latch baby bottles. With their eyes to the skies, visitors also cued in on a massive installation of 300 diaper pails that arched across the central expanse and led to a café near the rear of the space, which was adorned with a clever assembly of baby-bottle brushes.
Traversing further, visitors easily maneuvered from one product area to the next, as each was anchored with an inventive installation along with a custom backlit cubby that displayed a smattering of products from each respective line. For example, in the bath-care space, hundreds of wall-attached yellow, orange, and blue rubber ducks composed an image of a bathtub full of water. Meanwhile, 500 stainless-steel sippy cups with Munchkin-pink tops formed the company's heart logo in the center of the space. "The artful yet clever displays provided each area with its own unique experience while offering continuity and cohesiveness between the diverse product categories," said Jeff Spitler, senior designer at Pinnacle Exhibits, who helped achieve what many might call impossible: creating sophistication using diaper pails and rubber duckies. E