The recipient of the competition's highest honor for Exhibit Design and Graphic Excellence (aka, the EDGE Award), the 52-by-69-foot exhibit crafted for the 2016 Kind and Jugend show was a boxy construct at its core. But inside, visitors discovered a fanciful world that judges called "a clever and magical space with a delightful sense of discovery."
While the walls of Munchkin Inc.'s exhibit comprised simple wooden frames covered in white laminate, designers adorned them with product-centric installations and thousands of colorful graphics of the exhibitor's heart-shaped logo, creating what looked like pastel paint dripping down the façade.
Traversing further, visitors easily maneuvered from one product area to the next, as each was anchored with an inventive installation along with a custom backlit cubby that displayed a smattering of products from each respective line. For example, in the bath-care space, hundreds of wall-attached yellow, orange, and blue rubber ducks composed an image of a bathtub full of water. Meanwhile, 500 stainless-steel sippy cups with Munchkin-pink tops formed the company's heart logo in the center of the space. "The artful yet clever displays provided each area with its own unique experience while offering continuity and cohesiveness between the diverse product categories," said Jeff Spitler, senior designer at Pinnacle Exhibits, who helped achieve what many might call impossible: creating sophistication using diaper pails and rubber duckies. E
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