Line and shape are two of the most fundamental aspects of design, and it was Studio Cima's skillful use of these elements that resonated with Exhibit Design Awards judges, who called its booth at the Hong Kong International Lighting Fair "subtle, but beautiful."
As the new designer brand of Cima Lighting Industrial Ltd., an established manufacturer of decorative and accent light fixtures, Studio Cima wanted to make a striking debut at the fair, organized by the Hong Kong Trade Development Council. Helen Siu, a member of the company's creative team, envisioned a space that would complement the brand's modern, elegant styles while balancing openness and isolation.
Striking a Cord
Studio Cima's booth fabricator, Milton Exhibits Group, devised an intricate wire-management system that resulted in nary a cord in sight – no small feat in an exhibit displaying dozens of designer light fixtures.
As such, the 29-by-20-foot exhibit's walls alternated between narrow, vertical wooden slats and white panels inside raw wooden frames. Cutouts referencing the letters of Studio Cima's sans-serif logo – as well as the influence of geometry on the brand's designs – were affixed to the wood slats to create a casual yet thoughtful composition.
After stepping into the exhibit via one of two spacious entrances, attendees could view the dozens of fixtures on display. An appreciation for geometry was evident in both the products themselves and the wooden fixtures they stood upon, which comprised triangular tables of varying heights. That angular aesthetic was repeated in a minimalist
reception desk, a small collection of benches, and the latticed ceiling of triangles from which hung an assortment of pendant lights. But at its core, Studio Cima's exhibit combined little more than line, shape, angles, and illumination. And that combination of simple design principles and artistic restraint resulted in a brand-appropriate booth that was fundamentally flawless. E