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The Professional Development Conference for Trade Show and Corporate Event Marketing
Conference: February 24-28, 2019             Exhibit Hall: February 25-27, 2019             Mandalay Bay, Las Vegas
 WEDNESDAY  8:00 AM - 9:30 AM
Track: Global Exhibit Marketing, Core Knowledge

W510 
A Trip Around the World - Must-Knows for Global Exhibiting
Take a fast and fun trip around the world as we discover fascinating insights into seven major world destinations! You'll improve your working knowledge and increase your confidence in handling shows and events in Abu Dhabi, Tokyo, São Paulo, and other locations. Our discussion of each city will include:
 •  Sophistication of the local trade show industry
 •  Local people and culture
 •  Venue particulars
 •  Basic geography and climate
 •  Political and business climate
 •  Prevailing mindset and philosophy
 •  Greatest challenges when working there
 •  Other need-to-know specifics
CTSM Candidates with 5 or more years of experience may take this session in place of certain five-digit required sessions, with prior approval.


FACULTY:
Jeff Hannah, vice president of international, interiors and creative, Exhibit Concepts
Jeff Hannah is VP of International, Interiors, & Creative for Exhibit Concepts. He consults, writes, and speaks about cultures, engagement strategies, and trade show differences between countries. Having founded companies in the UK, UAE and the USA, he has produced branded environments in over 50 countries for many of the world's top brands. He hosts the Global Exhibitor Podcast on iTunes, and blogs at www.GlobalExhibitor.com. Hannah holds a BS in Industrial Design from Georgia Tech.

Connect with Jeff Hannah:
         

Additional sessions presented by Jeff Hannah:
W512 Traveling Abroad: Important Do's and Don'ts
R506 Global Frameworks: Marketing from the Context of Culture - Part II
R505 Global Frameworks: Marketing from the Context of Culture - Part I