Certified Trade Show Marketer (CTSM) The only university-affiliated certification program for trade show and event marketers. Love your job? Want to make more money? Earn more respect? Maybe even gain a seat at the strategy table?
Join more than 3,200 trade show and corporate event marketing professionals from every type and size of company who are currently enrolled in CTSM, the industry's only university-affiliated certification program. CTSM certified professionals enjoy increased salaries, expanded career opportunities, and greater respect and authority with their organizations.
Practical Knowledge. The CTSM program covers a comprehensive set of knowledge and skills for trade show and corporate event marketers. Subject matter includes:
• Measurement & Analytics
• Planning & Execution
• Marketing & Sales
• Management & Leadership
• Global Exhibit Marketing
• Exhibits, Experiences & Events
• Personal & Career
Apply what you learn on the job and you'll become known as your company's "resident expert." Already a seasoned veteran? We respect that. CTSM offers course substitutions for what you already know.
Exceptional Program Content. The 28-session core curriculum includes five electives and equals 42 hours of classroom study. Upon completion of the coursework, candidates take a comprehensive exam and write an applied learning portfolio. CTSM graduates earn four Continuing Education Units (CEUs) through our university affiliate, Northern Illinois University Outreach.
A Standard of Excellence. CTSM features access to a world-class faculty of expert practitioners and instructors. CTSM is now widely recognized as corporate America's #1 choice for trade show and corporate event training and education. According to a recent survey from EXHIBITOR magazine, industry professionals earning certification enjoy salaries averaging 18% higher than their acronym-free peers. Join the ranks of more than 500 program graduates who've benefited from the CTSM experience.