Learn from the best! Our legendary faculty boasts more than 150 top experts, authors and thinkers, including brand-side companies who lead the industry in ROI, innovation, and new technology.
Jimmy Abraham, COO, enVu
BIG IDEA man! Jimmy Abraham bridges technology and media for business and brand evolution. An IT geek since 1995, technology and innovation are second nature to Abraham. Additionally, he has become an expert in the sales and operations of digital media activations and installations. Abraham has directed the deployment of thousands of digital interactive activations across events, trade shows and retail environments throughout the world.
Janet Aguhob, senior manager, conventions, Allergan
Janet Aguhob is Senior Manager, Conventions, at Allergan, a pharmaceutical company based in New Jersey and California. She manages exhibits for Allergan's Central Nervous System, Women's Health, and Cardiovascular product franchises. Prior to joining Allergan, Janet worked in the General Convention Office of the Episcopal Church USA national center. Janet has a B.A. in Human Relations from Trinity College in Washington, D.C.
Errol Ahearn, vice president of global design, GES
Errol Ahearn is the VP of Global Design for Global Experience Specialists (GES). He's a creative strategist, industry speaker and an award winning creative director who manages a specialized network for designers. For the past 25 years his teams have supported clients in the areas of Healthcare, Aerospace, and Technology. For over 10 years Errol has traveled extensively around the globe supporting clients and researching for the latest exhibition trends.
Kelly Franklin Bagnall, Esq., partner, Holland & Knight
Kelly Franklin Bagnall has represented hotel and resort owners and management companies nationwide in virtually all aspects of operational matters, including litigation, arbitration and attending to risk management and security issues. Kelly is a partner with the law firm of Holland & Knight, LLP, and is a member of the Academy of Hospitality Industry Attorneys, Meeting Professionals International, National Association of Credit Management, Professional Convention Management Association, and the State Bar of Texas.
Brian Baker, vice president, HighMark TechSystems
Brian Baker is Vice President of HighMark TechSystems and spent 17 years as Creative Director for MC² Atlanta. He has been designing environments since 1995. Brian studied design at the world-renowned Center for Creative Studies in Detroit, and received his bachelor's from Purdue. Brian has worked with many high-profile clients including Coca-Cola, Intel, Best Buy, The Home Depot, FedEx, Anheuser Busch, Philips, Michelin, Volvo, The Weather Channel, State Farm, and The Atlanta Braves.
Judi Baker-Neufeld, founder/president, TradeShows Plus!
Judi Baker-Neufeld is Founder/President of TradeShows Plus!, a strategic marketing and creative resource for exhibitors who need to achieve business objectives, develop focused ideas and improve implementation and/or results for their tradeshow and event participation. TSP is instrumental in not only planning but also executing strategic and creative recommendations for improved results. Clients past and present include: JDSU(Viavi Solutions), Avid Bioservices, Kohler, Puerto Rico Convention Bureau, Tempur-Pedic, NEC, JCI, and Pratt & Whitney.
Corbin Ball, CSP, CMP, DES, CEO, Corbin Ball Associates
Corbin Ball is an international speaker, consultant and writer helping clients worldwide use technology to save time and improve productivity. Corbin was inducted into the EIC Hall of Leaders for 2018, the most prestigious honor in the events and exhibitions events industry. He received the MPI International Supplier of the Year award. Corbin has been named as one of "The 25 Most Influential People in the Meetings Industry" five times by Successful Meetings/MeetingNews magazines.
Matt Beck, design director, Exhibitus
With over a decade of design experience, Matt Beck began his career as a Yacht Designer where he specialized in the interior and exterior styling of large pleasure craft, some of which have won international yacht design awards. As Design Director at Exhibitus, Matt has created award-winning designs for clients including Kawneer and Yamaha. His presentations employ the use of collaborative design to strengthen brand message and ultimately inspire action in its attendees.
Kristen Benjamin, vice president of animal health services, Shepherd
With experience working in New York City and Charlotte, Kristen joined Shepherd in 2004 and hasn't stopped proving herself as a valuable asset since. Kristen spearheads Shepherd's Boehringer Ingelheim account, the world's largest animal health company. Within Boehringer Ingelheim, she also oversees the execution of conference programs at the major animal health industry tradeshows. Kristen also leads Shepherd's Atlanta office and consistently contributes to the success of the overall agency with sound strategic insight.
Stacie BeVille, senior account executive, Exhibitus
Stacie BeVille, Senior Account Executive, Exhibitus. With 17 years of trade show and event experience, Stacie's organizational strengths include strategic planning, creative consultation, and assembling cross-functional support teams. In addition to managing and growing her client's trade show programs, these skills allow Stacie to be well-served as the Chairperson for Beyondus, Exhibitus' philanthropic arm.
Emma Bica, marketing event manager, Trimble Transportation Mobility
Emma Bica is the Marketing Event Manager at Trimble Transportation Mobility in Minnetonka, MN. At Trimble, Emma is responsible for the coordination, planning and execution of all tradeshows and events that company participates in, as well as internal conferences including an annual User Conference for upwards of 2,500 attendees. Emma also manages and monitors all social media accounts. She has been part of the speaking faculty for EXHIBITORLIVE since 2013.
Susan Brauer, CME, president, Brauer Consulting Group
Susan Brauer, CME. With more than 25 years of experience in face-to-face marketing, Susan has presented numerous workshops to help exhibitor and event marketers achieve more results-oriented programs. Susan's passion is to help organizations maximize their efforts by helping them build measurable strategies to achieve ongoing face-to-face marketing success.
Glenda Brungardt, CTSM Diamond, global tradeshow/event manager, HP Inc.
Glenda a member of the corporate events team for HP Inc. and is responsible for Tier 1 tradeshows and events. She is part of an HP-wide network of event marketing and technical professionals that deliver consistent brand, messaging, experiences, and execution of tradeshows and events. We focus on identifying and driving economies of scale to generate revenue, increase productivity, and help improve HP's marketing investment around tradeshows/events.
Neil Bufkin, director of sales operations and exhibitor sales, Freeman
Neil Bufkin is Director, Sales Operations at Freeman, where he works to empower our exhibiting customers and sales teams to achieve their goals together. Through design thinking, strategic planning, process development, product management, training deployment, and anything else needed to move our world forward, support the growth of everyone around him. Neil has over a decade of experience in the world of exhibits and leadership.
Kim Burkus, (CTSM candidate), VP, account director, Jack Morton
Kim has worked in a variety of roles within our exhibits specialty, and currently as Account Director she acts as a client advocate, making sure our internal teams understand our clients' objectives and that we are meeting and exceeding their expectations. Her experience over the last twenty+ years allows her to bring a production-focused sensibility to creative challenges. Kim is currently overseeing several key accounts and also supports our new business outreach.
Rebecca Byrne-Carmody, CMP, CMM, HMCC, senior global events manager, miraDry
Rebecca Byrne-Carmody is a Sr-Level Corporate Events Professional who manages events from concept to completion of all scopes and sizes. Over the last 18 years of planning corporate events, Rebecca has attained her CMP, CMM and her HMCC, and believes that Eleanor Roosevelt said it best: "Do one thing a day that scares you", and tries daily to live that mantra, which isn't hard in the events industry!
Dax Callner, strategist
Dax Callner is a strategist who has led strategy practices at GES, Sparks, Momentum and Jack Morton Worldwide. He has over 20 years of experience developing marketing programs for some of the world's leading brands, including P&G, American Express, GE, Nestle, Dell, AstraZenca, Google, Intel, Wendy's, Microsoft, Sony Pictures and many others.
Terry Campanaro, VP, client relations - healthcare, GES
With more than 22 years of exhibit industry expertise, including experience on both the client and supplier side, Terry brings a wealth of knowledge to her role as Vice President Client Relations, Healthcare. Over the last 17 years with EG, now GES, Terry has worked in multiple capacities including marketing, sales management and client services. In addition, she has directly managed some of the company's largest global accounts including Wyeth Pharmaceuticals, Gambro Healthcare, Pfizer and Schering-Plough.
Adam Carnes, senior customer experience designer, Derse
As a Senior Customer Experience Designer for Derse, Adam creates experiential programs that activate audience interest, awareness and engagement. He also leads the creative and technical development of Derse's experiential marketing solutions. Adam has over five years of experience in strategic design across advertising, branding, experiential design and exhibit execution. He holds a Masters in Exhibition Design from the Fashion Institute of Technology-SUNY in New York.
Diane Cashin, CEO, True North Enterprise
Diane provides executive and leadership development coaching services to individuals and companies to achieve their vision, execute their strategy, cultivate empowered leaders and happy employees. Working globally with the Fortune 1000, Diane is sought out to create breakthrough leaders who need to make the impossible, possible! To be successful at this level, leaders must tap into "Who They Are" and "What They Want" to be top performers while always being out of their comfort zone!
Katharine Chestnut, CTSM Diamond, founder and chief community officer, Alkaloid Networks
With 30+ years experience, Katharine started in advertising before transitioning to client-side marketing. Strategy and measurement of her own programs became a passion. Involvement at all levels of the creative and marketing process brings a practical working knowledge to every project. Experience in a variety of industries brings inventiveness to her solutions. A contributing writer and speaker for 20+ years along with marketing consulting and owner of an Atlanta co-working office.
Rebecca Coons, president, Nalu Creative
Rebecca Coons, President, Nalu Creative, has been in the live meeting/event industry since 1986. She has received numerous awards, serves on key industry associations, advises influential publications and has been a spokesperson at major events. In 2010 she launched her own firm, Nalu Creative, to create momentum and focus on refining guest experiences. Nalu is the perfect balance of creative solutions, unique entertainment, production design and technical expertise.
Andy Core, CEO, Core Change Institute and author of "Change Your Day, Not Your Life"
Andy Core is an credentialed, award-winning author/speaker on thriving in high demand organizations. ANDY BY THE NUMBERS: * Over 2 decades of experience as a consultant, author and speaker * Over 1,100 presentations on 3 continents * 5 Star peak performance author (Wiley Publishing, NY, NY) * Produced sustained engagement 13 times the national average * Helped over 100K people improve their work/lives with 1 simple idea - Change Your Day, Not Your Life.
Lorre Crisswell, vice president of client development, Impact XM
As VP Client Development, Lorre Crisswell is responsible for driving client loyalty for Impact XM, with a focus on global event management and forming strategic alliances that add value to the customer relationship. Lorre has built a 30+ year career around experiential marketing and helps top brands measure/maximize ROI and bridge strategic partnerships. She is respected as an industry thought leader in successful face-to-face marketing ventures, go-to-market strategies for companies such as Nutanix and ExxonMobil.
Marc Crosier, tradeshow and event manager, Heidelberg Engineering Inc.
Marc Crosier offers 20+ years experience in Event Marketing. He started his career working at exhibit houses advising and servicing pharmaceutical, apparel, and electronics clients. For the past 15 years he has been working for medical device and healthcare financial companies providing strategic direction for their trade show and event programs.
Robyn Davis, trade show strategy specialist, Exhibitor Education by WINH
As a Trade Show Strategy Specialist, Robyn Davis is known for her fresh perspective and process-driven approach to exhibitor success. She provides strategic booth staff training and consulting services to exhibitors in industries like healthcare, construction, and technology (directly and through event organizers, like RSNA, AEM, and others). Robyn has been selected for BizBash's "500 Most Influential Event Professionals in North America" and Connect Association's "40 Under 40" lists. Her degree is in Aerospace Engineering.
Marcia Deem, CTSM, event marketing manager, Relias
Marcia Deem is a CTSM Graduate and Event Marketing Manager at Relias, a Health Care E-Learning company based in North Carolina. She joined the Relias team in January, and was previously the Marketing Events Manager at PERQ, where she contributed over 3X the expected ROI on events. Marcia is one of the winners of the 2019 All-Star Award by Exhibitor Magazine and also received the MeetingsNet's 2018 Changemaker recognition for creating an event marketing program from ground up, with an eye in training and transparency. She is originally from Brazil and has been in the United States for 15 years.
Dianne Devitt, chief experience officer, The DND Group
Dianne Budion Devitt is a Speaker, Consultant, Educator and Producer. An expert in experience design, she is known for her unique style blending creativity, vision and leadership after 25 years in all areas of meetings and events. Dianne teaches workshops on experience design and created the "Sense Up Summit." She is the past President of ILEA and MPI NYC and the author of What Color is Your Event?, Dianne regularly contributes articles to industry publications.
James Doucette, director of client services, Access TCA
James Doucette, director, client services at Access TCA, describes himself as a marketer first. Having originally started at Access in 2010, James also spent three years with an advertising and digital marketing agency working on integrated campaigns for global customers. James relishes the opportunity to sit at the table with brand teams, and advocates including events as part of the greater communications mix. James holds a bachelor's degree from Stonehill College.
Nancy Drapeau, PRC, senior director of research, Center for Exhibition Industry Research
A 26-year market research veteran, 20 years in the trade show sector. As CEIR's Senior Research Director, she conducts industry wide studies on the exhibition industry, providing insights and advice for exhibitors and other industry stakeholders. She is an AC Nielsen Burke Institute trained focus group moderator, holds a BA in Government from Georgetown University and a Master in Advanced European and International Studies from l'Institut Européen des Hautes Études Internationales.
Alyssa Dver, co-founder, American Confidence Institute and author of "Kickass Confidence: Own Your Brain. Up Your Game."
Chief Confidence Officer and co-founder of the American Confidence Institute, Alyssa Dver is the author of 6 books, including "Kickass Confidence: Own Your Brain. Up Your Game." Through keynotes, workshops, peer group programs and other educational formats, Alyssa personally and professionally transforms audiences immediately and forever. Clients include MIT, Wharton, Harvard, IBM, Spotify, Wayfair, Pepsi, US Air Force, State Street, Liberty Mutual, Staples, The Royal Bank of Canada and dozens of associations, conferences, and non-profits.
Betsy Earle, CTSM Diamond, managing director/founder, Event Driven Solutions
Betsy P. Earle, CTSM, Diamond Level, is the Managing Director and Founder of Event Driven Solutions since 2010. Betsy works closely with her clients to execute successful domestic and international trade show programs ranging from 100 square feet to 65,000 square feet in size. She places special emphasis on logistics and marketing. Betsy obtained her MBA at the University of Miami, with a concentration in Marketing & Statistics, and her Diamond-level CTSM in 2018.
Joan Eisenstodt, chief strategist, Eisenstodt Associates LLC
Joan Eisenstodt founded Eisenstodt Associates, a DC-based meetings consulting and training company in 1981. Her experience with corporations, hotel companies, associations, and DMOs, includes facilitation and design of meetings, conducting training, negotiating contracts, and serving as an expert witness. Her passions and work have been recognized by MPI, HSMAI, PCMA, and NSA; as an inductee into the CIC Hall of Leaders, by PCMA's Foundation and IACC for her contributions to industry education.
Kevin England, CEO and president, Vonazon
Kevin England is the founder and CEO/President of Vonazon, a full service digital marketing agency that is constantly expanding to include some of the greatest marketing minds in the Southern California area - particularly when it comes to Marketing Automation. He has passed his expertise on marketing strategy, implementation, content creation, and best practices to countless marketers and serves as a trusted partner with some of the most powerful marketing applications available today.
Joe Federbush, president/chief strategist, EVOLIO Marketing
President/Chief Strategist of EVOLIO Marketing, with over 20 years in the event marketing industry, Joe works with major brands like Intel, Microsoft, Philips, GE, and Symantec conducting research, measuring their exhibit and event success, and helping develop and execute impactful strategies worldwide. Joe delivers actionable insights that help companies execute more efficiently and deliver greater return on investment (ROI) and objectives (ROO).
Mark Fein, senior vice president, FreemanXP
Mark Fein is the SVP of Strategy for Freeman, the world's leading brand experience company. Freeman's Strategy practice helps organizations optimize their event investments and connect with targeted audiences to deliver desired outcomes. Prior to Freeman, Mark worked at George P Johnson, Oracle, Dun & Bradstreet, Resource Dynamics and the American Institutes for Research. Mark earned an MBA from USC, an MA in Political Science from Columbia University and a BA from Tufts University.
Noelle Feist, senior director of regional and event marketing, MINDBODY
Noelle Feist is the Senior Director of Regional and Event Marketing at MINDBODY, responsible for developing the global marketing strategy for corporate events, tradeshows and activations. Her team produces the BOLD MINDBODY Conference, which is now one of the largest business events in wellness and beauty. Noelle served on the Editorial Advisory Board for EXHIBITOR Magazine, and has won an EXHIBITOR Sizzle Award and All-Star Award. Noelle earned her master's degree in international marketing management.
Jennifer Fern, digital marketing manager, NX3 Corporation
Jennifer serves as a Digital Marketing Manager and Digital Strategy Consultant at NX3 Corporation. With over twelve years of professional marketing experience under her belt, Jennifer specializes in email automation, digital strategy, customer journey, as well as website UX and management. She has a background working in companies of all sizes (and budgets) including Start Up, Fortune 100 and 500 institutions.
Anne Fernandez, CTSM Gold, tradeshow manager, Radio Systems Corporation
Anne Fernandez CTSM Gold
I have a degree in Marketing from UofF. I started in Sales, then in graphic and web design. When I was with a non-profit I started in tradeshows. The last 9 years I have been the tradeshow manager for RSC. When I started they did not have any tradeshow program. I have bulit the program and developed the budget and procedures. I oversee 80+ domestic tradeshows from table tops to 50x50.
Russ Fowler, vice president of marketing environments, Derse
Russ Fowler, VP Marketing Environments - Derse
Russ leads a multidisciplinary team of multimedia, architectural, and experiential designers. He is responsible for driving the creative development of experiential face-to-face marketing solutions. His projects include United Technologies, Samsung Mobile, Cerner, GE Healthcare, Charles Schwab, Moen, Verizon, and BNY Mellon. He has more than 25 years industry experience, and has been with Derse since 1994. Russ received a B.F.A in Environmental Design from Bowling Green State University.
Dave Frazer, manager of research and analytics, GES
As Manager of Research and Analytics, David's primary focus is on the integration of 'big data' at the event and portfolio level and the use of statistical modeling and machine learning to extract actionable insights. David also directs all quantitative and qualitative research efforts for GES Strategy. His mission is to bring scientific rigor, rooted in social science and data science, to face-to-face marketing.
Tom Frisby, vice president of creative design, Impact XM
Thomas Frisby is the leader of Impact XM's team of Creative Idea Shapers & Strategists. From ideation and brand immersion to integrated marketing and measurement, Thomas harnesses innovation to create meaningful connections. During his 25-year career, he's been called, "Change Agent", "Trend Setter" and "Rule Breaker". An award-winning visionary, Thomas has been a member of the EXHIBITOR faculty for almost a decade and has also presented and/or taught at the industry's largest events and associations.
Agnes Garbos, managing director, Abbott Fox Warsaw (Abbott Fox Group)
Agnes Garbos is a Managing Director at Abbott Fox Warsaw (Abbott Fox Group) and is responsible for trade show consulting, organizing B2B events and coordinating booth production for the clients. Agnes has over 15 years of experience in real estate, banking, international cultural exchange and exhibition industry. At her previous positions she was managing booth building in Europe and creating and implementing international trade shows in Poland. Agnes is currently working on her CTSM certification.
Robin Gathman (CTSM candidate), CME, tradeshow and special events manager, Planmeca USA Inc.
For the last 13 years Robin has worked for PLANMECA USA, Inc. as the Tradeshow and Special Events Manager. Tradeshows and travel have become her passion, as she delivers 85+ tradeshow events annually. She sits on six exhibitor advisory committees. Robin continues to improve the exhibitor experience as she consults with General Contractors and key dental associations. She has spoken to exhibitor groups on many subjects.
Jerry Gerson, principal, The Gerson Group
Jerry Gerson is a seasoned marketing and training professional based in San Antonio, Texas and is Principal of The Gerson Group. As a professional trade show marketing consultant for 25 years, Jerry is known nationally and internationally. With 40 years of executive management experience, he developed major sales and marketing departments during his business career. Jerry is a recognized highly-rated ExhibitorLive Faculty instructor for 20+ years. His energetic and interactive style is enjoyable and memorable.
Rich Gilligan, strategic buyer, SAP
In his career Rich has been fortunate to have the opportunity to gain experience in many diverse area's of Event Marketing. He has served in the role of Exhibit, Event, and Briefing Center Manager in the Telecommunications, Pharmaceutical, Finance, and High Tech vertical markets. Rich currently serves in the role of Strategic Buyer of Marketing Events for SAP.
Jim Gilmore, co-founder, Strategic Horizons LLP and co-author of "The Experience Economy", "Authenticity" and "Look"
Jim Gilmore, co-founder, Strategic Horizons LLP, is co-author of "The Experience Economy," "Authenticity," and "Look." He teaches in the Design & Innovation Department of the Weatherhead School of Management at Case Western Reserve University.
Kelli Glasser, president/CEO, Exhibit Concepts Inc.
Kelli Glasser is the President and CEO, and second-generation owner, of Exhibit Concepts, Inc., headquartered in Vandalia, Ohio. From the beginning when she took over the company from her father in 2000, she has considered her primary function to be "leading the leaders," her senior management team, to direct daily operations rather than herself being the central decision-making figure. In 2016, Kelli served as the President of the Experiential Designers and Producers Association (EDPA).
Marc Goldberg, CME, associate, marketech360
Marc brings his experience in exhibiting and business ownership / management to his workshops and seminars. In 1985, he founded Marketech360 that specializes performance improvement through training and measurement. . He authored Small Doesn't Mean Second Rate, the Future of Healthcare Exhibiting is Learning, in 2016 published Strategic Trade Show Success and in 2017, Tips from SCORE - a guide for small businesses management. He created the first exhibiting measurement software - Measurement Made Easy.
Mim Goldberg, CME, associate, marketech360
Mim brings to her seminars a wealth of experience due to years spent as an educator, a co-owner of Marketech360 - a company specializing in exhibit staff training and performance measurement, and speaker at EXHIBITORLIVE. She has trained staff ranging from Fortune 100 companies to entrepreneurial start-ups, providing skills and information that enabled clients to improve their results. Now as an associate, she continues to bring new thinking to those who attend her seminars.
Janet Good, CTSM Gold, senior account executive, MC²
An Account Executive of MC² for 20 years, Janet equally enjoys all aspects of the face-to-face marketing process: design, construction, project management, culminating in the delivery of integrated brand marketing strategies, working with client and internal teams to "make it all happen." She is a graduate of Drexel University where she earned B.S. degrees in Business Marketing and Commerce and Engineering. Prior to joining the trade show arena, Janet immersed herself in the advertising, publishing, and point-of-purchase display industries.
Ben Grossman, senior vice president, group strategy director, Jack Morton Worldwide
Ben Grossman oversees the strategy practice at Jack Morton across the New York, Boston and Princeton offices. He has set strategy for some of the world's foremost brands, including Subway, Liberty Mutual, P&G, L.L.Bean, Love Has No Labels, Fidelity, Calvin Klein, PUMA and many more. He's presented around the world for organizations including SXSW, CES, Microsoft and Intel, and has been tapped for his expertise by Mashable, Yahoo! News, Chief Marketer, PSFK and BtoB Magazine.
Kathleen Gunderson, CTSM Diamond, AVP tradeshows and events project manager, Wells Fargo
A Diamond CTSM, Kathleen's 25 years encompasses corporate meetings, conferences, and events. Passion describes this 2012 Sizzle & 2015 All-Star Award winner. Creating trade show programs that attract & inspire realtors to use Wells Fargo's mortgage services, she also creates brand experiences in many other lines of business within Wells Fargo.
A two-term Advisory Board member for Exhibitor Magazine, awards judge, and faculty member for five years, she has a passion for our tradeshow industry!
Jana Hallford, CTSM Diamond, executive producer and director of marketing, Swords & Circuitry Studios
Jana Hallford, CTSM, Diamond Level, got bitten by the trade show bug years ago. She enjoys advising CTSM Portfolio candidates, individually, and as a Portfolio Power Weekend Workshop staffer. Jana is Executive Producer and Director of Marketing for Swords & Circuitry Studios, an award-winning independent film production company and creative studio. S&C produces the audio drama series "Uncharted Regions." Jana also serves as a trade show consultant. You can follow her professional blog at 8thDiamond.com.
Jeff Hannah, vice president of international, interiors and creative, Exhibit Concepts
Jeff Hannah is VP of International, Interiors, & Creative for Exhibit Concepts. He consults, writes, and speaks about cultures, engagement strategies, and trade show differences between countries. Having founded companies in the UK, UAE and the USA, he has produced branded environments in over 50 countries for many of the world's top brands. He hosts the Global Exhibitor Podcast on iTunes, and blogs at www.GlobalExhibitor.com. Hannah holds a BS in Industrial Design from Georgia Tech.
Susan Hansen, CTSM, senior marketing specialist, ZTR Control Systems
For over twenty years Sue has managed trade show programs for both large and small companies. Part of her responsibilities includes sourcing, renting, buying and/or rebranding exhibits. Sue has done numerous internal presentations but her main area of teaching experience has been over thirty years of instructing Shotokan, traditional Japanese Karate to beginners.
Amanda Helgemoe, founder/president, Nuvista Event Management
Amanda Helgemoe, founded Nuvista Event Management Services in January of 2000, a nationally recognized leader in show service management. The company specializes in labor (I&D), audio visual equipment rental. While serving on the E2MA board of directors, Amanda has served on several committees to help address Industry-wide issues and concerns. Amanda also serves on the board for the EDPA (Exhibit Designers and Producers) and is the Events committee chair for the EDPA Foundation.
Tara Hendrickson, CMP, general manager and event director, Act 1 Partners
As a corporate event and marketing manager, Tara has coordinated all stages of the trade show, event and sponsorship process focusing on organizational details and business strategy. Previously, Tara had a schedule of managing over 60 corporate events a year, and has worked as a Marketing and Sales Operations Manager where she oversaw corporate events, marketing programs and awareness campaigns.
Gail Hernandez, CTSM Diamond, marketing programs manager, Cambridge Technology, A Novanta Company
Gail Hernandez has been a corporate trade show and events manager for over twenty-five years, and is known as The Trade Show Maven. She is based in the U.S. and has worked for Fortune 500 companies and high-tech startups in a variety of industries. Gail currently has global responsibility for trade shows and events with a focus on the U.S., Europe, and China, and is always learning something new to share with colleagues.
Michelle Hernandez, senior manager of global event strategy and event communications, Cisco
Michelle Hernandez has over 17 years of high tech marketing experience. Currently, she is a Global Event Strategy lead at Cisco Systems - providing strategic planning and consulting services to optimize event outcomes and investments. Her previous employment history includes experience on both the client and agency side, including employment at IBM and George P. Johnson.
Matt Hill, president, The Hill Group
Matt Hill has been speaking and training since 1983. He specializes in three areas: Exhibit Staff Training, Presenter Training, and Managing the Millennial Generation Training. He has trained over 60,000 people in the U.S. and around the world. Matt has been speaking at EXHIBITORLIVE for 15 years and his company, The Hill Group, has been exhibiting at the show for 20 years.
Sue Huff, director of global conventions, Medtronic Inc.
Sue Huff is currently the Director of Global Conventions with Medtronic. She has been in the convention field for over 30 years. Sue is passionate about the face-to-face industry and its future success. She currently serves as Treasurer for the Healthcare Convention & Exhibitors Association and has been involved in various industry advocacy initiatives with the Exhibit Designers & Producers Association, Exhibit & Event Marketers Association, the Exhibit Industry Council, and the All Industry Summit.
Sarah Hurley, Senior Manager, Client Services, Access TCA
Sarah Hurley joined Access in 2012 after 7 years working for an award-winning advertising agency and also spent time as an international event manager oversees. She is experienced in large account management on the advertising and event marketing sides, understanding the plight of both, and serving as a key bridge between the two for many of her clients. From pharmaceutical and medical device to retail and telecommunications industries, Sarah has worked with a number of clients in various industries while at Access including Amgen, TESARO, Depomed, ReWalk and Medivation. She oversees and manages daily operations, responsible for coordinating creative, strategic, tactical, and production resources to ensure that each exhibit or project is delivered on time, on budget and on strategy. Sarah holds her BA in communication from UMASS Amherst.
Valerie Hurst, CTSM Silver, senior account executive, Skyline Exhibits
Valerie Hurst is a Senior Account Executive at Skyline Exhibits (Greater LA and Manhattan) with 20+ years of experience with modular and custom exhibits. She loves working with a variety of exhibitors in different industries, holds a BS in Business/Marketing and is a Certified HubSpot Inbound Marketer. She's spoken at EXHIBITORLive about Blogging and Lead Attraction. EXHIBITORLive is her favorite week of the year and she's been involved with the show for 15+ years.
Jessica Iden, CTSM, senior manager and event marketer, Boehringer Ingelheim Animal Health
Jessica Iden, CTSM, senior manager and event marketer, Boehringer Ingelheim Animal Health
T.J. Jackson, vice president of business development, Freeman
T.J. Jackson is Business Development Vice President at Freeman. With more than 25 years in market research, events and brand experience, he leverages his knowledge to develop innovative programs to help clients achieve key objectives. Over his 18 years with Freeman, he has created successful marketing programs for major client partnerships including Alcon Laboratories, Allscripts, Dell, Deloitte, Nextel and Texas Instruments. T. J. is passionate about helping clients optomize the medium of LIVE.
Sandy Jones-Kaminski, CCO/founder, Bella Domain Media and author of "I'm at a Networking Event-Now What?"
Sandy Jones-Kaminski is the Chief Connecting Officer at Bella Domain Media, the best-selling author of I'm at a Networking Event-Now What???, and an international speaker. As a mentor and coach with 20+ yrs of marketing and business development experience, she helps professionals, entrepreneurs, and business owners grow their own careers through proactive personal branding, online and offline networking activities, thought leadership and by developing a practical personalized strategy for maintaining a strong digital presence.
Felicia Kaban (CTSM candidate), brand manager, professional events , Johnson & Johnson Vision
Felicia started her career 17 years ago with an exhibit house before transitioning into an event marketing role with Johnson & Johnson. Her experience gives her a unique perspective and understanding of event strategy and execution. Felicia aligns her events with the overall organizational strategy and business objectives to maximize value in advancing advocacy, increasing attitudinal equity and product utilization.
Ellen Campbell-Kaminski, vice president of marketing, Exhibit Concepts, Inc.
Ellen Campbell-Kaminski is Vice President of Marketing for Exhibit Concepts, Inc. (ECI) with responsibility for branding, demand generation, content marketing, and analytics. Prior to ECI, Ellen held executive positions in marketing, strategy and business development for leading software and information services companies. Ellen holds a BA in Communications from the University of Pennsylvania and an MBA from Georgetown University. She taught at the University of Dayton and frequently speaks on transforming marketing and marketing effectiveness.
Kathleen Kaun, CTSM Gold, trade show & event manager, Glanbia Nutritionals
Trade Show & Event Manager, Glanbia Nutritionals, Kathleen has over 20 years of experience in trade shows and events. She has worked in non-profit, technology, communications and currently food industry. Kathleen has been with Glanbia Nutritionals over 10 years.
Kimberly Kee, event marketing manager, Jeppesen (Boeing Global Services)
Kimberly manages the event marketing program at Jeppesen, a division of Boeing Global Services, for the Americas. Prior to joining Jeppesen, Kimberly operated a variety of event and trade show programs as both a vendor and client. With more than 28 years of diverse experience, Kimberly has been called the Evel Knievel of event marketing with a reputation for challenging standards and creating memorable event experiences. She has been a speaker at Exhibitor since 1999.
Jim Kelley, vice president, PRG
Jim is committed to supporting the professional growth of the industry though active industry involvement and speaking while also effectively managing a portfolio of events. He participates in PCMA, serving on the Digital Strategy Committee and the PCMA Capital Chapter Board of Directors. In 2014 he was honored by PCMA as the "Distinguished Service Professional of the Year" ". Additionally, he serves as a Board Trustee for the Incentive Research Foundation.
Ben Killoy, business systems and marketing manager, ComAp Group
Having a background in technical and engineering my career has taken me from managing a small group of support engineers to managing all related IT Business systems. To what now also include managing our marketing efforts from Canada to Argentina. This has given me a side view of the industry as I learn and grow with the role of being a successful event marketer. I have a curiosity for learning new things and personal development.
Victor Kippes, CEO, Validar Inc.
Victor Kippes is CEO of Validar Inc., a B2B lead management company that specializes in events. Validar's value proposition is based upon Victor's experience as a receiver of leads. He understands very well the challenges marketing and sales leaders face specific to demand generation and lead management.
Deanna Krause, CTSM Gold, trade show coach, DK Consult
Deanna Krause CTSM, Gold Level With 20 years of marketing experience, Deanna Krause, CTSM, Gold Level, specializes in trade shows and marketing communications. Prior to becoming a consultant, Deanna led a 16-person team in the strategic planning and execution of over 400 trade shows and events annually. She holds a bachelor's degree in marketing from Arizona State University.
Susan Kwasniak, strategy director, FreemanXP
Susan Kwasniak is a Strategy Director at Freeman, where she translates event trends and insights to develop strategies that help clients increase revenue. With over 20 years of experience creating dynamic marketing strategies in both the B2B and B2C sectors, Susan works with organizations to build emotional connections between the brand and their audience.
Arielle Langlais, CTSM, director, client services, Access TCA
Arielle Langlais, Director, Client Services, is responsible for the management of her clients' annual trade show and events budgets and calendars. She becomes familiar with client exhibit properties and facilitates both pre-show planning of logistics and show services and show site support. She coordinates creative, strategic, tactical and production resources to ensure the success of each event. Arielle received a BS from Bryant University and received her CTSM certification in 2018.
Lisa Lawley, CTSM Diamond, senior event program manager, Cisco
Lisa Lawley, CTSM, Diamond Level, is a Senior Event Program Cisco, the worldwide leader in IT. Lawley has over 20 years of industry experience overseeing exhibits for many of Cisco's trade shows and events, and managing the Cisco portables program. She received her CTSM certification in 2008 and her CTSM Diamond Level upgrade in 2012.
Cliff Lewis, executive creative director, Godfrey
Cliff Lewis is an executive creative director at Godfrey. He has also worked as a web writer, a technical writer, and account copywriter. After helping design Godfrey's creative concepting process, Cliff has since played a guiding role in scores of concepts for branding, industry events, and global B2B campaigns.
James Loveridge, CTSM, marketing manager of events, ALLDATA LLC
James is a Marketing Manager of events at ALLDATA LLC. Through a 20 year career in the high-tech industry, James developed robust experience in all aspects of marketing and currently applies the learnings into creating an effective presence at events that drives sales and high returns.
G. Dan Lumpkin, CMC (certified management consultant), president/CEO, Lumpkin & Associates
G. Dan Lumpkin has been a member of our faculty since our show began. His " Ask Dan" is among the favorites of many of our readers for years. He is President of Lumpkin & Associates, a management consulting firm that specializes in helping organizations develop top leaders for tomorrow. A graduate of the University of Tennessee, a Certified Management Consultant and Certified Reality Therapist. He is recognized as one of the top consultants worldwide.
Travis Macdonald, creative director, Godfrey
Travis Macdonald has successfully leveraged two creative writing degrees into the more practical art of copywriting. For the better part of the past two decades, he has honed his storytelling expertise on the subject of B2B marketing communications, innovations and best practices. In his current role as Creative Director at Godfrey, he helps clients deliver disruptive and memorable trade show experiences that move people from audience to action.
Ernie Magalotti, president and founder, Legacy Logistics
Ernie Magalotti is an expert in trade show and event logistics, bringing over 25 years of experience to his presentation. He is the active President of Legacy Logistics, a trade show logistics company he founded in 2000. Prior to founding Legacy, Ernie was a highly recognized leader for two Fortune 500 companies, a national LTL provider and a global logistics company. During his career, Ernie has been the recipient of multiple awards and honors.
Tom Maher, director of brand experience, Helios, a Freeman company.
Tom Maher is Director, Brand Experience at Helios, a Freeman company. Tom works with experiential leaders to develop immersive digital experiences that engage, educate and inspire audiences while adding more meaningful value back into the enterprise. From virtual and augmented reality to artificial intelligence and responsive environments, he helps brands bridge the gap between design, content and live events to generate results wherever brands strive to communicate with customers, partners, employees and other vital stakeholders.
Steve Mapes, senior vice president of strategy, Impact
Stephen Mapes is a 30-year industry veteran and SVP of Client Development for Impact XM, a global experiential agency, where he leads the development of exhibit and event engagement strategies for Fortune 100 clients. He is also an associate professor of Digital Media at Drexel University and holds a MBA and MA.
Doyle Martin, chief operating officer, TLS Productions Inc.
Chief Operations Officer at TLS Productions, Inc., Doyle has seen the live event and exhibit industries come of age over the last 3+ decades. Having served as a theatrical master electrician, concert lighting crew chief, lighting designer and programmer, digital content director, projectionist, system networking tech, technical director, and production manager; he knows the live entertainment, exhibit and corporate meeting industry inside and out.
Marsha Maxwell, senior director of corporate events, Citrix
Marsha Maxwell, senior director of corporate events, Citrix
Roger May, partner manager, Teradata
Roger is currently partner manager at Teradata with previous marketing leadership roles at Optum and Siemens. Roger has spoken at many major healthcare conferences as well as Exhbitor Live, Event Tech and Event Marketing Summit. Roger and his team's work have been recognized through numerous awards and recognitions such as the Event Marketer Event Technology Awards, Sizzle Award, and the BMA Marketer of the Year.
Annette McClure, CTSM Gold, CSEP, account manager, trade shows and events, Nationwide Children's Hospital
I have been responsible for developing and expanding our trade show program since 2000. As a not-for-profit pediatric hospital, we don't have a product to sell per-se when exhibiting in the trade show environment. We continue to explore for-profit measurement tools and adapt them in a way to demonstrate the value of our face-to-face marketing efforts and influence on brand perception. I'm passionate about helping fellow not-for-profit exhibitors achieve their success goals.
Rebecca McFarland, vice president of operations, ARK Media
As Vice President of Operations at ARK Media, Rebecca McFarland wears many hats. In the last 8 years at ARK, she's explored how people collaborate together (both successfully and unsuccessfully) in an agency working with exhibit companies and clients. For over 25 years, she has been involved in operating businesses in both the private and non-profit arenas. Rebecca enjoys working closely with team members while continually looking at the big picture.
Jay Menashe, CTSM Gold, business development director, Jack Morton Worldwide
Jay brings 14 years of trade show and event marketing experience to the Jack Morton team. He has managed projects both domestically and internationally for a variety of clients in various industries. Jay prides himself on finding the right partners for Jack and making everyone feel comfortable with what Jack has to offer. Seamless and proactive communication are the keys to strengthening client relationships and that is an attribute that Jay brings to every project.
J. Kismet Mikos, CTSM Gold, trade show manager, Nordson Corp.
When I was first hired by Nordson Corporation, an industrial manufacturer based in Ohio, I knew they were involved with community affairs. I learned they had donated 5% or their North American profits back to the community since they were founded in 1954. This charitable giving has evolved to include multiple charities - both national and local. As a brand ambassador, I am constantly looking for new ideas to promote our brand in face-to-face experiences.
Bob Milam (CTSM candidate), Trade Show Bob
Trade Show Bob is who you call when the people who lead your exhibit efforts need a boost. A past winner of EXHIBITOR Magazine's All-Star Award, he knows a few things about trade show performance. Bob has produced winning exhibit campaigns for the food ingredients, super-computing, cosmetics and computer graphics industries. Currently a blogger for EXHIBITOR magazine, Bob loves to see companies' exhibit programs blossom under the leadership of competent and confident Exhibit Managers.
Brett Montplaisir, associate creative director, Impact XM
Brett Montplaisir is a designer on the Impact XM Creative Team. He is considered one of the up and coming talents by industry leaders because of his unique combination of engagement and design experience. He has worked with some of the industry's top agencies, gaining invaluable knowledge from multiple channels and international thought leaders. A Bemidji State University Graduate with a strong design and experiential background.
James Morris, director of client development, Impact XM
James Morris brings seventeen years of progressively effective leadership and management to Impact-XM, a global experiential agency. His work reflects innovative organizational development and sound fiscal strategies. As the Director of Client Development, James focuses on helping Fortune 100 clients to recognize better results through strategy development, process improvements and implementation. His client relations historically yield strong results. James holds an MBA in International Business.
Terri Morrison, author, Kiss, Bow, or Shake Hands® Book Series and Digital Products
Terri Morrison's books have sold over 450,000 copies. Her bestseller Kiss, Bow or Shake Hands® is on INC. Magazine's "7 Best Books on How to Negotiate" list. Her new book, published by The American Bar Association, is Kiss, Bow, or Shake Hands®: Courtrooms to Corporate Counsels. She's not a lawyer, but the ABA is a client, along with AT&T, Accenture, American Airlines, American Express, the American Institute of CPAs, AREAA, - & hundreds more. She has appeared on CNN, NPR, the BBC...and others. www.TerriMorrison.com
Kodi Morton, CTSM, senior events specialist, Bruker AXS Inc.
Kodi has been employed by Bruker AXS Inc, developer of analytical X-ray equipment for over 10 years. She handles 25+ shows a year from small trainings to large 30x40 booths. Her responsibilities include planning, implementation, review of show budgets and event campaigns. With a degree in English Education she has learned much of what she knows about tradeshow success at the show site and through resources like ExhibitorLive. She continues to learn from every event.
John Nee, principal and president, Act 1 Partners
For nearly 20 years, John has led corporate marketing, product management, and business development teams for high-growth companies. He began Act 1 Partners to provide marketing and event management support for the modern marketplace. John has a proven track record of generating record revenue growth and profitability by creating company awareness and brand loyalty through understanding the needs of the customer, analyzing market trends, telling a powerful corporate narrative, and aligning sales and marketing teams.
Jan Nelson, CTSM Gold, executive director, Certified Trade Show Marketer (CTSM) program
Jan is the executive director of the Certified Trade Show Marketing (CTSM) Program. She has over ten years of marketing communication and trade show management experience. Nelson has a degree in education, over ten years of teaching experience and is one of the early graduates of the CTSM Program.
Donny Neufuss, director business development & eSports vertical market leader, PRG
Donny started his career working in the music industry to develop new online technologies that helped promote and discover new independent talent. Donny then went on to work in the video streaming industry to help some of the largest corporations and associations adopt online video for their events. Today Donny works at PRG as the eSports Vertical Market Leader. Being a lifelong gamer, Donny leads a team dedicated to supporting technology in the eSports.
Eddie Newquist, events special projects, GES
Eddie is an award winning producer, designer, filmmaker and inventor. With 30+ years of experience, Eddie has led the creation and production of projects for partners such as Pixar, HBO, the Walt Disney Company, Warner Bros Studios and National Geographic. He has created experiences for brands such as Game of Thrones, Harry Potter, Jurassic Park, Avatar, Cars and Frozen. Eddie also holds three patents for inventing technologies for immersive attractions at Universal Studios Theme Parks.
Jim Obermayer, founder, Sales Lead Management Association
James Obermayer is the publisher of the Funnel Media Group, LLC, which has as operating divisions the Sales Lead Management Association, Funnel Radio and the B2B Podcast Directory. He founded the world-wide 8200 member SLMA in 2007. Funnel Radio was founded in 2010. Obermayer also hosts two weekly c-level interview programs: SLMA Radio and CRMRadio.today. The b2B Podcast Directory was first published in August of 2017.
Trent Oliver, principal/managing director, Blue Telescope
Trent Oliver is the Principal, Managing Director of Blue Telescope, an interactive experience agency located in NYC. Blue Telescope expands the human experience through design and technology. As Managing Director, Trent has overseen the company grow to be both respected and lauded, guiding an in-house team that's won more than 100 awards for creativity (several EXHIBITORLIVE Buyers Choice & 2011 Best of Show Large Booth award) for their engaging, boundary-pushing interactives.
Rebecca Oteri, founder and CEO, Create and Consult, LLC
After an extensive career working in virtually every facet of the event, trade show, and marketing communications industry, Rebecca launched Create & Consult, a customer centric agency specializing in the strategy and execution of events and trade shows. She brings her extensive experience and passion for the wow effect to client's sales kickoffs, user conferences, product launches, conferences and trade shows. In addition to projects throughout the US, Rebecca has worked in Europe and Asia.
Joe Panepinto, PhD, senior vice president, strategy director digital experience, Jack Morton Worldwide
Joe Panepinto, PhD, senior vice president, strategy director digital experience, Jack Morton Worldwide
Kelly Pisarev Lord, CTSM, manager, West coast business development & marketing, Texcell North America
Kelly Pisarev Lord is Manager of West Coast Business Development and Marketing for Texcell North America, where she leads integrated marketing campaigns and manages trade show programs that promote Texcell's contract research services. Kelly brings over 15 years' experience in the biotechnology industry and 10 years managing trade show programs, with expertise spanning formulation chemistry, production planning, cold chain storage and logistics, and marketing programs and trade shows.
Gale Portwine, CTSM Gold, marketing specialist III, Aon Affinity
Gale Portwine, CTSM Gold Level
Tradeshow and Event Marketing Specialist
Fort Washington, PA
Gale has 15+ years' experience as a trade show professional, both as an in-house manager/coordinator and booth staff. He is currently a Tradeshow and Event Marketing Specialist (focusing on trade show strategy and management) at Aon Affinity, and attained CTSM Gold Level in 2015. Gale has extensive experience marketing intangible products in a small booth for software and insurance.
David Pott, managing director/principal, ARK Media
David Pott co-founded the ARK Media group in 1999 to meet a growing need to provide cutting-edge interactive media to clients in the healthcare arena. Specializing in digital storytelling for exhibits, he is an award-winning producer of video and animation, interactive panels and quizzes, VR-style immersive programming, and live presentations and games. David holds a BS from Northwestern University and an MFA from UCLA's School of Film and Television.
Eric Preston, senior vice president, Derse
As part of Derse's executive team, Eric develops and executes company growth strategies which include overseeing marketing, new account acquisition, and client growth and retention initiatives. Eric has 32 years of industry experience starting as a bench carpenter while earning his B.B.A., to his current role as SVP. Prior to joining Derse, he spent 18 years helping clients launch brands and drive accountability within their tradeshow, event and retail programs.
Ronald Reed, vice president of business development, ASSET Engineering
Ron Reed is a Vice-President for ASSET Engineering, responsible for all facets of business development, sales, and marketing. Under his leadership, trade shows have contributed, significantly, to his company's success in strengthening brand awareness and driving new business. Ron holds an MBA from Florida International University and is a certified Project Management Professional (PMP®).
Lynn Reves, director of marketing, results division, Exhibitus
Lynn Reves spearheads the Results Division at Exhibitus to provide tools and consultation in helping clients measure exhibit program ROI and demonstrate value to corporate success. She has trained sales, marketing, design and service representatives since 1997, conducting mutliple training events each year. She has been a featured speaker at conferences across the US on topics ranging from incorporating Millennials into trade show strategy to the importance of developing a common design language with customers.
Steve Riches, principal, Laguna Displays
Steve Riches is a Principal at Laguna Displays, a full-service provider of exhibit solutions for U.S. and international trade shows and events. He has more than 20 years of trade show and event marketing experience, including international exhibiting and trade show program management. Steve is past President of the Experiential Designers and Producers Association (EDPA) Southern California Chapter. Steve was born in England and is multilingual, with fluency in French, Spanish, and English.
Pete Riddell, executive creative director customer experience, Derse
Among Derse's most accomplished presenters, Pete delights in being captivated by, and captivating others with, a great story. In his role as Executive Creative Director of Derse's Customer Experience & Storytelling group, Pete learns with and from his multidisciplinary team of CX and multimedia designers (and clients) every day. Their mission: helping Derse customers tell their best story(-ies) in the most engaging way(s) possible (leveraging, hacking, and sometimes forsaking, the latest technologies in the process).
Stephen Ross, vice president, executive creative director, Access TCA
Stephen Ross, VP, Executive Creative Director, has been generating unique design solutions for over 20 years. His work includes exhibits and experiential marketing, point-of-sale material, advertising programs, brand identity, and consumer product packaging. Stephen has won awards for both graphic and exhibit design and has driven innovative brand promotions for companies such as Eddie Bauer, IBM, GAC, Jaguar/Land Rover, and Foundation Medicine. Stephen leads the Access design team in developing creative strategies for clients.
Jeannie Sadler, director of America's Events, Nutanix
With 25+ years of experience developing strategies, managing, executing and implementing both small and large Global trade shows, proprietary conferences and road shows. Jeannie has successfully managed event teams for companies such as Motorola, Google, Good Technologies and currently with Nutanix out of San Jose, California and has taken a unique approach to perfecting the art of evaluating, forecasting and measuring the results of her company's events.
David Saef, CTSM Gold, SVP strategy, Freeman
David Saef, CTSM Gold, SVP strategy, Freeman
Ieva Sakalauskaite, tradeshow and marketing manager, Deeper UAB
Ieva is Tradeshow and Marketing Manager at Deeper, one of Europe's fastest growing tech companies. She has helped Deeper register over 7,000% growth in its first 4 years by managing its international trade show portfolio. Deeper attend over 50 shows annually across Europe, America and Asia. Ieva manages every step of the process, from booth design and budgeting through to results measurement. Events she has worked on include CES, Outdoor Retailer, EFTTEX and China Fish.
Victoria Scanga, digital marketing manager, NX3 Corporation
Victoria Scanga is a Digital Community and Marketing Manager and Consultant with NX3 Corporation. She holds an MBA from Rutgers Business School and has been a marketing professional for over ten years. Victoria specializes in email automation, social media and community building strategy, and website design and management. She has a background working in companies of all sizes (and budgets) including nonprofit, start up, and Fortune 100 institutions.
Greg Schneider, marketing director, Dell Technologies
Greg Schneider was previously the Director of Strategy for Dell's Global Events team and now leads Team Member Engagement within the Chief Customer Office. Greg specializes in marketing, global planning, partner strategy integration, financials and measurement. He has more than 20 years of experience as a leader in the technology space, ranging from customer service to merchandising and product marketing. He is passionate about business development and building a more efficient customer-focused approach.
Vanessa Schultz, CTSM Gold, senior manager, corporate marketing, Events Center of Excellence, Illumina
Vanessa Schultz is a leader on the Events Center of Excellence team at Illumina Inc. With more than 15 years of event-marketing experience, Vanessa is responsible for global event strategy and planning, experience design, and integrated marketing programs for major life-science and biotech-industry trade shows and events for Illumina. She received her Gold Level CTSM certification in 2014 and holds a Bachelor of Arts degree in International Business Marketing.
Ian Sequeira, vice president of research and measurement, Freeman
Ian Sequeira, VP-Research & Measurement, Freeman, heads up research and has 35 years of industry experience. He is a well-respected industry speaker, and an active member of IAEE, and CEIR. In 2018, Ian received IAEE's Distinguished Services Award. Ian received a B.S. degree in Economics from Allegheny College, Meadville, PA., and an MBA from the American University in Washington D.C.
Allyson Shepherd, principal strategist, Attendee Marketing Solutions Inc.
Throughout her 15-year career, Allyson has led strategic marketing for foreign and domestic conferences with up to 50,000 participants and has been a key innovator of experiential marketing metrics. In 2010, Allyson leveraged her experience with show organizers, exhibit and event agencies and corporations to establish Attendee Marketing Solutions, Inc., an event consulting practice focused on measurement and analytics. Allyson holds a BA in Writing for Film & Television and Political Science from Syracuse University.
Holly Sherrill, president and CEO, marketech360
Holly Sherrill, President and CEO of Marketech360. Holly is a veteran trade show expert, bringing over 25 years' experience in experiential marketing to trade shows. Holly's specialties include; exhibit staff training, strategic planning and consultation, quantifiable objective setting, ROI tools and execution. Holly sits on the board of AWIB, is a member of The NAWBO, Alabama Women in Business (AWIB) and The Women's Network (TWN). Holly holds an MBA from Mercer University in Atlanta, GA.
Shari Short, director of strategic content, ARK Media
Shari Short is a public speaker and data storyteller in the field of healthcare. A developmental psychologist by training, and more than 20 years of experience in the field of market research and strategic marketing, Ms. Short has held positions with NCI, CDC, and is the Director of Research and Strategic Content for ARK Media. Shari earned a B.F.A. from New York University and received her M.A. in developmental psychology from Columbia University Teachers College.
Todd Simon, chief marketing technologist, Predictive Presentation Technologies LLC
Todd Simon is currently the Chief Marketing Technologist at Predictive Presentation Technologies LLC, a company that specializes in non-linear, adaptive presentation technologies. Mr. Simon earned a degree in Psychology and Business from Emory University in Atlanta, GA, with a concentration in cogitative processing, human attention and awareness. Todd has successfully designed and implemented highly effective sales, marketing, and presentation programs for companies such clients as 3M, Nortel, IBM, RockTenn, Freeman, MC2, and many others.
Marty Smith, president, BuyingBehaviorMETRICS
Marty is considered a leading subject matter expert regarding Continuous Improvement (CI) in Purchase Experience environments. He attained the level of Lean Six Sigma Master Black Belt Sensei and is an expert in analysis and experimentation in these complex, chaotic environments. He has helped corporations implement CI methodology in areas ranging from accounting to warehousing in order to maximize return on investment (ROI). He has published THE NEW EXHIBITOR and Orange Belt for Exhibitors.
Dave Sparkes, principal project manager, GES
Since graduating with an honors degree in engineering in 2000 I have specialized in the field of project and program management, firstly in the defense industry, and then within the exhibition industry as an employee of GES Over my twelve years with GES I have managed (from our office located in Sheffield, UK) trade show projects from initial concept to final delivery in various locations all over the world, working mainly with US defense companies.
Dave Stamm, president and CEO, Stamm Media
Having started his first business in fourth grade programming Bulletin Board Systems (BBSes), working for Apple Computer as a college freshman, and then founding a computer networking services company employing college classmates while an undergrad at UW-Whitewater, Dave has always been passionate about implementing technology. As CEO of Stamm Media and Stamm Technologies, he has worked with clients including MTV, Nickelodeon, GE Healthcare, TD Ameritrade, CVS Caremark and others on creating immersive experiences.
Rick Stoner, vice president of sales and client strategy, Derse
As Vice President of Sales and Client Strategy at Derse, Rick Stoner manages the Client Strategic Services (CSS) department, leads large New Business Development (NBD) efforts and oversees retention and growth strategies for key clients. Prior to joining Derse, Rick worked for ten years at advertising agencies in Chicago and Milwaukee in social media, public relations and new business development roles.
Melanie Swanson, CTSM, diamond level, CMP, MBA, events manager, Thermo Fisher Scientific
Melanie Swanson, Diamond-Level CTSM, CMP, MBA
Melanie has managed tradeshows for more than 25 years and is the 2018 EXHIBITOR Magazine All-Star Award winner. Melanie was one of the first CTSM graduates to achieve Diamond-level status and has helped 29 people achieve their CTSM designation. She serves on the EXHIBITOR Magazine Editorial Advisory Board and the EDPA Exhibitor Advisory Committee. Melanie is an Events Manager for Thermo Fisher Scientific.
Patrick Taaffe, head of market research and planning, Wockhardt USA, LLC
Patrick is Sr Manager, Market Research and Competitive Intelligence at Wockhardt, a diversified pharmaceutical and healthcare company based in Mumbai, India. Patrick currently leads all market research and forecasts for Wockhardt's US marketed products, and similarly for Wockhardt Discovery's pipeline of novel antibiotics for the treatment of multi-drug resistant bacterial infections.
Prior to joining Wockhardt he was Pharmaceutical and Medical Products Knowledge Specialist at consulting firm McKinsey & Co.
Jamie Talboom, CTSM Gold, manager, tradeshows and marketing, ATI Metals
Experienced trade show coordinator responsible for coordinating, managing and implementing activities associated with 40 domestic and international military trade shows and events annually. I have an M.A. in Communication from Purdue University Calumet where I focused on Intercultural Communication Competence. I have participated in international tradeshows since 2005 traveling to and/or organizing shows in the UK, France, Greece, Romania, Turkey, UAE, Jordan, Singapore, Malaysia, Thailand, Indonesia, Brazil, Peru, India, Iraq and Saudi Arabia.
Wilson Tang, vice president of digital experience, Freeman
Wilson Tang is a storyteller who brings brand narratives to life through integrated media. With an extensive history in designing, producing content, and creating experiential marketing solutions for clients that range from major media and technology organizations to Fortune 100 brands, Wilson brings a multi-dimensional creative engagement strategy to all of the client programs he touches.
Gary Taylor, Executive Media Producer & Director of Technology, Live Marketing
At Live Marketing, Gary leads the development and application of new media and emerging technology applications that enhance the power of face-to-face engagement - including interactive digital experiences, augmented and virtual reality programs, and RFID-enabled storytelling. He has created, developed and produces trade show interactives for over twenty years for a variety of Fortune 500 companies to start-ups - piloting many innovative applications of technology on the trade show floor for the first time.
Mark Tedesco, creative director, GES
Mark is the Creative Director of the Boston division of GES and responsible for a local, multi-disciplinary team of designers as well as the creative direction of network wide. Responsibilities include design execution and creative direction of the design team and outside partnering agencies. Specialties include International and Domestic Health Care exhibiting, Experiential Interactive technology, and Trade Show and Event trends. Over 20 years of industry experience designing exhibit architecture and crafting experiential solutions.
Scott Tokar, professional speaker, magician and founder of Corporate-FX, Tradeshow Magic Group
Scott Tokar is a professional speaker, magician and the founder of Corporate-FX, Tradeshow Magic group. Since 1992, his company has helped hundreds of companies explain the features and benefits of their products using magic as a live communications medium in theater-style and aisle-view presentations worldwide.
Victor Torregroza, program manager, global event marketing, Intel Corporation
Victor Torregroza is Brand Experiences Program Manager, Global Event Marketing, for Intel Corporation. He is responsible for the strategic implementation of Intel's most dynamic trade show experiences. Victor is a passionate pioneer of experiential marketing at Intel and the architect of Intel's enhanced face-to-face experiential activations. He believes in keeping the experiences simple, authentic, shareable, and delightful. His mantra, 'we eat with our eyes', informs his passion for bold, breathtaking experience design.
Scott Trobaugh, vice president and executive creative director, Godfrey
Scott Trobaugh is vice president and executive creative director at Godfrey, an exclusively B2B marketing agency. Applying his design education to the world of business, Scott leads teams in creative problem solving for top industrial clients with the goal of tethering outlandish ideas to workable business realities.
Jason Vickers, CTSM Bronze, manager of trade shows and events, Verizon
As a Trade Show Manager with Verizon Enterprise Solutions, Jason Vickers is responsible for project management, implementation, and execution of multiple high-visibility Tier 1 and Tier 2 trade shows, including National Retail Federation (NRF), Enterprise Connect, National Association of Broadcasters (NAB), Cisco Live, AWS re:Invent, and Gartner Symposium ITxpo. He has experienced firsthand and understands best practices to overcome the unique challenges corporate exhibitors face. Jason oversees the multi-million dollar enterprise trade show budget.
Thea Vinereanu, Co-Founder/Chief Business Development Officer, Trade Show Stars
Co-founder of Trade Show Stars, Thea grew staffing trade shows during college into a consulting and sales training company. With almost a decade's experience in trade shows, three years were exclusively training and selling in B2C commission-only sales, and Thea still goes onto the trade show floor today. She speaks to C-levels on the value of training staff (including Entrepreneurs' Organization) and wrote The Holy Grail: The Trade Show Stars 11 Best Practices for Exhibitors.
Matt Volk, CMP, director of conference services, Northern Illinois University Outreach
J. Matt Volk, CMP is the Director of Conference Services for Northern Illinois University Outreach in DeKalb, Illinois. Mr. Volk has been involved with meetings and events for over twenty years working both as an event planner and as a supplier of products and services to the industry. He holds a bachelor's degree in tourism administration and a master's degree in convention management.
Gail Weinstein, director of marketing, Vonazon
As Vonazon's Director of Marketing, Gail Weinstein has extensive experience in strategic marketing initiatives and coordinating holistic solutions. However, her true passion lies with Marketing Automation; she can always be found researching new methods and developing innovative ideas to assist struggling marketing departments of all sizes get their message out more effectively.
Carolyn Widtmann, senior account executive, PG Exhibits
Carolyn Widtmann: Senior Account Executive has a demonstrated history of event and tradeshow expertise having partnered and navigated successful marketing experiences around the world. Her portfolio of client projects range with a multitude of global industry leaders in Tech, OEM Large Equipment, Service and Medical Industry from coast to coast in the United States, Canada, Mexico, Brazil, China and across Europe.
Michael Wohlitz, senior vice president of design and delivery, Freeman
Michael Wohlitz, Senior Vice President, Design & Delivery, provides project management support and creative solutions to the account ownerships teams within Freeman. In this role, Michael and his team help increase cohesion between Sales and Operations, serving as a helpdesk for the sales process including show advance, deal design and preproduction support. Additionally the team assists in melding the strategic and creative visions with technical specificity and executable solutions.
Michael Young, principal, biomedwoRx: Life Sciences Consulting
Michael is an accomplished, biopharmaceutical executive with award-winning marketing and commercial strategy credentials. He directs a Go2Market consultancy which operates at the intersection of clinical strategy and commercialization. He has held Vice President roles at Klick Health, PAREXEL International, and PPD and senior marketing roles at Eisai Pharmaceuticals and Ligand Pharmaceuticals. Michael was named Medical Marketer of the Year by the Medical Marketing Association and serves on the BOD of the Cutaneous Lymphoma Foundation.
Mike Zuganelis, vice president of client development, Impact XM
With a passion for marketing, I love the work I do. My journey began in the OEM Tech industry where I had the fortune of being exposed globally. I have leveraged and built upon that knowledge to focus on contributing to the success of client's and colleagues. This path, though at times winding, has brought me to a unique agency, Impact XM...exceptionally talented people sharing a passion in a culture that delivers exceptional work.