Gained a new understanding of the importance of teamwork.
Candance Johnson, CTSM
Vice-President, Business Development
Southwest Displays & Events
At first, participation in the CTSM program was important to me for three reasons:
Sounds a bit self-serving, doesn't it? Well, it was and it should be, to a certain degree.
- To ensure I knew and understood the latest and greatest event industry trends.
- To understand how to leverage my products and services to meet the needs of my target audience, the Corporate Event Manager.
- To network with my peers and build relationships with potential clients.
Once trade show, event and convention marketing had gotten into my blood, I had a realization of the importance of teamwork. This is no solo sport. Our industry is one that relies heavily on our colleagues, competitors and vendors to understand the details, deadlines and regulations which in turn ensures the success for any trade show and event program. Look at it this way, we want everyone on the show floor to be successful, right? When corporate exhibitors are not successful budgets are pulled, spends are shifted, and eventually a grand event can become minimal.
Flip side, when corporations are successful at industry trade shows and conventions all of us reap the benefit. From venues to vendors, builders to contractors, the corporate exhibitors and their clients all reap benefits from successful events. Successful events create revenue for corporations, hospitality, city taxes and our industry. So fast forward post CTSM certification, I have a better understanding of my clients' challenges and in turn CTSM exhibitors have a better understanding of vendor challenges. Together we understand and contribute to our corporate ecosystem. There is a mutual respect within the CTSM community.
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