But you deserve it.
Love your job? Want to make more money? Earn more respect? Maybe even gain a seat at the strategy table? Join more than 3,200 trade show and corporate event marketing professionals from every type and size of company who are currently enrolled in CTSM, the industry's only university-affiliated certification program. CTSM certified professionals (we call them graduates) enjoy increased salaries, expanded career opportunities, and greater respect and authority with their organizations. With a track record of success like that, many of our program graduates tell us, "It's an unfair advantage, but I deserve it."
>> Top 10 Reasons to Enroll
The CTSM program covers a comprehensive set of knowledge and skills for trade show and corporate event marketers. Topics include: Measurement & Analytics, Planning & Execution, Marketing & Sales, Management & Leadership, Global Exhibit Marketing, Exhibits, Experiences, Events and Personal & Career. Apply what you learn on the job and you'll become known as your company's "resident expert." Already a seasoned veteran? We respect that. CTSM offers course substitutions for what you already know.
The 28-session core curriculum includes five electives and equals 42 hours of classroom study. Upon completion of the coursework, candidates take a comprehensive exam and write an applied learning portfolio. CTSM graduates earn four Continuing Education Units (CEUs) through our university affiliate, Northern Illinois University Outreach.
>> The Curriculum
Ready when you are.
We know your job is already demanding. Designed specifically for people in fast-paced positions, CTSM understands you probably don't have a lot of down-time. Although rigorous and challenging, you're free to move through the program at your own pace. Candidates typically take two to three years to receive their CTSM credentials. We'll even provide mentors and advisors to assist you. CTSM offers coursework annually at the EXHIBITOR Conference in Las Vegas with sessions also offered throughout the year at EXHIBITORFastTrak and online through EXHIBITOR eTrak.
>> All Required Session Locations
A Standard of Excellence.
CTSM features access to a world-class faculty of expert practitioners and instructors. CTSM is now widely recognized as corporate America's #1 choice for trade show and corporate event training and education. According to a recent survey from EXHIBITOR magazine, industry professionals earning certification enjoy salaries averaging 18% higher than their acronym-free peers. Join the ranks of more than 500 program graduates who've benefited from the CTSM experience.
A True Community.
Anyone who's ever earned CTSM certification will tell you, CTSM is special. You'll see it at EXHIBITOR conferences, or on the show floor in a dozen venues; all across America where two or more CTSM graduates or enrollees are gathered. It's a sense of community. A sense of belonging fostered by the support received along the way from the program director, administrators, faculty, mentors and graduate advisors who constantly support, encourage and provide answers.
Certified Trade Show Marketers share stories and hold conversations that bind people together in a process of acquiring knowledge from their peers that's personally fulfilling and professionally rewarding. The connection is strong and the networking never stops.
Your Next Best
Everyone follows their own unique path upon completion of CTSM certification, but one thing is universal: they emerge with a set of tools and way of thinking that prepares them to adapt to the inevitable challenges the business world will throw their way, and a confidence that gives them a decided edge.
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CTSM certification never expires. For graduates seeking further education, we offer continuing industry and personal growth opportunities known as certification upgrades. Bronze, Silver, Gold and Diamond level certification are popular options for lovers of life-long learning and believers in continuous achievement. We think of it as just one more way to stay ahead in this dynamic, ever-changing industry.
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