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STEP 1 CLASSROOM TRAINING STEP 2 FINAL EXAM STEP 3 PORTFOLIO
23 required sessions and 5 electives embody the classroom training that all enrollees must complete. In order to make education more accessible, we offer sessions at the annual EXHIBITORLIVE Conference in Las Vegas, online through EXHIBITOR eTrak, and at EXHIBITORFastTrak regional conferences.
Core Sessions

Four CEUs (Continuing Education Units) are earned upon completion of the 23 required sessions listed below, plus 5 electives. Enrollees must take quizzes after each session to receive credit.
LEARNING TRACKS: REQUIRED SESSIONS:
Measurement & Analytics 10818 How to Measure the Value of Trade Show Participation
Part I: Basic Concepts
10918 How to Measure the Value of Trade Show Participation
Part II: Practical Application
Planning & Execution 20118 Selecting the Right Shows: The Critical Decision
20318 The Nuts and Bolts of Budgeting for Results
20418 Don't Skip the Meetings –Pre-, At- and Post-:
Guideposts to Success
20618 Show Operation Basics
Part I: Pre-Show Planning
20918 Show Operation Basics
Part II: On-Site Implementation
Marketing & Sales 30718 Advanced Learning Session:
Creative Thinking to Reinvigorate Your Program
30818 Business Marketing Strategies and Trade Shows
31118 How to Grow Your Brand: Incorporating Brand
Marketing into Your Exhibit Program
31318 Beyond the Basics of Booth Selling
31518 Integrated Marketing Communications
32218 No Exhibit is an Island – Building a Bridge to Success
Management & Leadership 40218 Basic Project Management and Reporting Skills
40718 Exhibit Law Primer: Legal Concepts and Practical Advice
Global Exhibit Marketing 52218 International Events: Expanding Your Global Reach
Exhibits, Experiences, Events 60818 From Marketing to Measurement:
10 Steps to a Great Corporate Event
61018 The Basics of Event Planning and Management – Part I
61118 The Basics of Event Logistics and Implementation – Part II
61718 Graphics Boot Camp:
The Basics Every Event Manager Should Know
62018 The @show Experience:
Understanding the Essentials of Exhibit Design
Personal & Career 72118 Negotiating Skills to Win
72318 Communicating with Others: Essentials for Success



Customizable Learning Options
For 5+ Years of Industry Experience
Enrollees with 5 or more years of experience must still complete a total of 28 sessions, but if they feel they are knowledgeable in certain areas, they have the option of replacing some required sessions with approved electives, which are labeled CTSM5. They must request their substitutions using the Substitution Request Form.





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Upcoming Events

EXHIBITOR eTrak
University-Affiliated Online Learning for Trade Show and Corporate Event Marketers
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EXHIBITORFastTrak
The Accelerated Learning Conference for Exhibit and Corporate Event Marketing Professionals
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Portfolio Assistance
Online Session 710:
Preparing, Developing, and Submitting a Quality CTSM Portfolio
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Portfolio Power Working Weekend
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Our Partner

At CTSM we believe in quality education, so we've partnered with NIU to provide us with the best resources for your professional certification.
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