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STEP 1 CLASSROOM TRAINING STEP 2 FINAL EXAM STEP 3 PORTFOLIO
23 required sessions and 5 electives embody the classroom training that all enrollees must complete. In order to make education more accessible, we offer sessions at the annual EXHIBITORLIVE Conference in Las Vegas, online through EXHIBITOR eTrak, and at EXHIBITORFastTrak regional conferences.
Core Sessions

Four CEUs (Continuing Education Units) are earned upon completion of the 23 required sessions listed below, plus 5 electives. Enrollees must take quizzes after each session to receive credit.
LEARNING TRACKS: REQUIRED SESSIONS:
Measurement & Analytics 10517 Using Surveys to Measure Your Performance
in Trade Shows and Events
10817 How to Measure the Value of Trade Show Participation
Planning & Execution 20117 Selecting the Right Shows: The Critical Decision
20317 The Nuts and Bolts of Budgeting for Results
20417 Don't Skip the Meetings –
Pre, At and Post: Guideposts to Success
20617 Show Operation Basics –
Part I: Pre-Show Planning
20917 Show Operation Basics –
Part II: On-Site Implementation
Marketing & Sales 30717 Advanced Learning Session:
Creative Thinking to Reinvigorate Your Program
30817 Business Marketing Strategies and Trade Shows
31117 How to Grow Your Brand: Incorporating Brand
Marketing into Your Exhibit Program
31317 Beyond the Basics of Booth Selling
31517 Integrated Marketing Communications
Management & Leadership 40217 Basic Project Management and Reporting Skills
40717 Exhibit Law Primer:
Legal Concepts & Practical Advice
Global Exhibit Marketing 52217 International Events: Expanding Your Global Reach
Exhibits, Experiences, Events 60917 Formulas that Can Save You Money
61017 The Basics of Event Planning and Management
61117 The Basics of Event Logistics and Implementation
61717 Graphics Boot Camp:
The Basics Every Event Manager Should Know
62017 The @show Experience –
Understanding the Essentials of Exhibit Design
62117 Collaborate. Create. Succeed.
Maximize Results Through the Power of Design
Personal & Career 72117 Negotiating Skills to Win
72317 Communicating with Others: Essentials for Success



Customizable Learning Options
For 5+ Years of Industry Experience
Enrollees with 5 or more years of experience must still complete a total of 28 sessions, but if they feel they are knowledgeable in certain areas, they have the option of replacing some required sessions with approved electives, which are labeled CTSM5. They must request their substitutions using the Substitution Request Form.





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Upcoming Events

EXHIBITOR eTrak
University-Affiliated Online Learning for Trade Show and Corporate Event Marketers
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EXHIBITORFastTrak
The Accelerated Learning Conference for Exhibit and Corporate Event Marketing Professionals
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Portfolio Assistance
Online Session 710:
Preparing, Developing, and Submitting a Quality CTSM Portfolio
>> More


Portfolio Power Working Weekend
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Our Partner

At CTSM we believe in quality education, so we've partnered with NIU to provide us with the best resources for your professional certification.
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