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Best Practices in Trade Show and Event Marketing
October 31 - November 3, 2021       Mandalay Bay, Las Vegas
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EXHIBITORLIVE Postponement Update
New Product Showcase 2020


The New Product Showcase highlights new, innovative products introduced at EXHIBITORLIVE. This year, 35 certified new products are in the showcase. They are listed below, honored with a New Product Showcase sign in their exhibit, and displayed on kiosks in The Square. All New Products will be reviewed by an independent panel of judges during the show, and the top products will win a coveted Buyers Choice Award!


Booth #519
BeConstruct


BeConstruct, compatible with the lightweight aluminum BeMatrix system, is a construction profile that allows designers to add non-load-bearing aspects to their booths, such as additional signs, displays, lightboxes, and track lighting, without using a custom-build solution. BeConstruct also allows designers who use the BeMatrix system to create spaces with bigger footprints, without the need for load-bearing trusses. The product's light weight reduces shipping and labor costs and protects labor crews from the strain of building with heavy components.
Contact:
beMatrix USA
Norcross, GA, 770-225-0552
www.bematrix.us



Booth #1018
Design Your Own (DYO) Screen Printing


One of an exhibit professional's biggest roles is to keep attendees engaged at their booth. Design Your Own Screen Printing helps them do just that. It is a touchscreen interface that can be displayed in a branded kiosk that allows show attendees to create their own personalized piece of swag. They create a design using exhibitor approved colors, templates, fonts, and digital stickers, then print it on a takeaway item, such as a bag or hat. Design Your Own Screen Printing allows brands to engage with show attendees for a lengthy period of time while they make their design, and then provides them with a unique branded takeaway that the attendee will keep because they made it and feel connected to it. This will help keep the brand top of mind for a potential customer long after the show ends.
Contact:
One Chance Media
Brooklyn, NY, 203-615-2163
www.onechancemedia.com





Booth #519
Fast Clamp


Fast Clamp is a redesign of the BeMatrix Toolless Connector. This new design connects BeMatrix frames with the push of a button; it only takes six seconds to deploy a Fast Clamp and five seconds to remove one! Because it uses a push-button locking mechanism rather than a screw-based one, Fast Clamp connects frames with a single movement. It is all one piece, so parts can't go missing on the show floor, and it is easy to use while wearing gloves. Fast Clamp increases efficiency for show labor and reduces the costs associated with building a booth on the show floor. It also cuts down on shipping costs because it can be shipped with frames rather than having to be packed separately.
Contact:
beMatrix USA
Norcross, GA, 770-225-0552
www.bematrix.us



Booth #619
Flexbox




Flexbox is a modular unit designed for outdoor events. The stackable units are shipped with the floor base and assembled ceiling, which has a weatherproofed canopy to hold off the elements. The units are endlessly customizable and can feature a variety of wall designs, lighting options, and furniture. Flexbox is easily installed; it only takes 45 minutes and a lift for the floor sections, canopy, and four support pillars to be set up by two builders. The modular unit is infinitely adaptable, and its possibilities are limited only by the imagination.
Contact:
Aluvision Inc.
Duluth, GA, 470-252-3500
www.aluvision.com





Booth #619
Flexdeck




At the request of customers, Aluvision Inc. has introduced Flexdeck, a 100-percent modular double-deck system that fully integrates with Aluvision's suite of products. Flexdeck allows exhibitors to make the most of their exhibit footprint on the show floor by building up. From within, the second deck provides space for private meetings, and from without, creates an eye-catching and crowd-drawing pavilion. Flexdeck is sturdy with lighted, structurally sound railings and a non-slip-step staircase with strong handrails. Setup is a breeze because the modular unit's raised floor eliminates the need for cross braces, and its four support pillars are placed inside the frame, which allows for easy cladding on the outside of the booth. With Flexdeck, exhibitors can have a larger presence on the show floor.
Contact:
Aluvision Inc.
Duluth, GA, 470-252-3500
www.aluvision.com



Booth #1047
FYIber


FYIber is a business card made of microfiber, designed to clean phones and devices, that will fit into a wallet's credit-card slot. It has been independently documented to kill 99 percent of more than 650 pathogenic bacterium, molds, fungi, and yeasts, with video documentation of more than 90 percent reduction of germs on phones in less than 15 seconds. Printing business cards that end up in hotel trash cans is a huge waste of money for companies. Because FYIber is a reusable and useful tool, a potential customer will keep it in his or her wallet, reducing waste and expense.
Contact:
FYIber
Los Angeles, CA, 424-288-6234
www.fyibercards.com





Booth #825
HoleHog Brackets


HoleHog Brackets, the patent-pending product from Top Shelf Exhibits, is an alternative solution for mounting TVs or static displays that weigh less than 100 pounds on aluminum frame systems. The brackets require no tools or screws, and as a result, can be relocated even after a fabric or hard-panel insert has been installed on the frame. Also unique to the brackets is that one set can accommodate back-to-back boards. HoleHog Brackets increase design and installation flexibility, and reduce on-site installation time.
Contact:
Top Shelf Exhibits
Orlando, FL, 585-202-9511
www.HoleHog.com



Booth #1107
Holo TimeShifter




The Holo TimeShifter is a new and innovative hologram technology from PeopleVision Inc. (dba PeopleVisionFX) that allows exhibitors to attract and engage event attendees who are unimpressed with traditional media, and communicate complex information in an accessible way. The technology, specifically designed for face-to-face marketing opportunities, uses holographic hardware and software to create interactive experiences. Unique to this technology is time control; users can control the display and move it forward and backward in time or experience the graphics in normal, slow motion, or time-lapse. The display can be produced in virtually any size, from the surface of a table to a full stage.
Contact:
PeopleVisionFX
Kinnelon, NJ, 973-509-2056
www.peoplevisionfx.com





Booth #619
Omni-55 Pro


Aluvision Inc.'s Omni-55 Pro is a preassembled frame that makes building an environment on a show floor simple. The frame accepts both fabric and hard panel infills and integrates seamlessly with lightboxes and LED walls. It requires no tools, and it's lightweight, durable, and reconfigurable. Aluvision uses a custom-made machine to mechanically connect perfectly cut hook-and-loop fasteners to the frame. Mechanically connecting the fasteners rather than physically applying it in the warehouse reduces production time, ensures that customers receive new orders quickly, and gives them peace of mind because the fasteners won't come loose.
Contact:
Aluvision Inc.
Duluth, GA, 470-252-3500
www.aluvision.com



Booth #649
TimeTracker 2.0


The modern workforce is always on the go, sometimes traveling and often working remotely. This shift in the way business is done has made analog time tracking if not obsolete, then certainly challenging. EF TimeTracker 2.0 is an ExhibitForce.com Inc. app that allows employees to track their time by scanning a project number with a smartphone, selecting a task, and starting and stopping the timer as they work. It also provides the option to manually enter times and workload details. When organizations have insight into employees' time spent working, they can stay on budget and forecast resources for future projects. EF TimeTracker 2.0 feeds seamlessly into EF Enterprise and integrates into accounting and payroll systems.
Contact:
ExhibitForce
Houston, TX, 713-541-2241
www.ExhibitForce.com





Booth #314
Traffic Tracker 2


Tradeshow attendees often will enter a booth and take in some information without pausing long enough to have their badge scanned, but exhibitors still want to know about those mystery people! Traffic Tracker 2 solves those mysteries. The product is a discreet, laser-based booth-traffic tracker that allows exhibitors to capture data about everyone who enters their booth. It uses LiDAR technology and software to monitor activity, aisle flow, station density and progression, dwell time and impressions per hour. Information about visitor counts and traffic patterns can then be compared show to show or year to year to validate event strategy and expenditures or provide data to increase exhibit budgets or defend them to upper management. The privacy-compliant data that Traffic Tracker 2 captures is aggregated and displayed in real time on the RE:Invent dashboard in the form of graphs and a heat map so that adjustments to booth strategy can be made on the fly.
Contact:
Reality Engineering
Camas, WA, 360-448-6361
www.realityengineering.com



Booth #901
xBI™ - Experiential Business Intelligence Product


Experiential marketing professionals are adept at collecting data. However, their organizations often don't have the people power required to meaningfully measure that data in order to quantify an event's value. xBI™ is Impact XM's bespoke business-intelligence service that allows organizations to outsource their data measurement and analyze data beyond surface-level metrics. Through xBI™, Impact XM first works with users to develop a data capture and measurement strategy, then they aggregate data for effective analyzation and deliver a formal data analysis that reveals insights, breakthroughs, and opportunities. xBI™ users have access to a portal where all of the collected data resides. xBI™ is an effective tool at any event, experiential, or omnichannel marketing program.
Contact:
Impact XM
Dayton, NJ, 877-867-8868
www.impact-xm.com