WHAT'S HAPPENING NOW:
SUBSCRIBE TO MAGAZINE
Exhibiting &
Event Topics
EXHIBITOR
Magazine
EXHIBITOR
Xchange
EXHIBITOR
LIVE
EXHIBITOR
Education Week
EXHIBITOR
eTrak
CTSM
Certification
EXHIBITOR
Insight
EXHIBITOR
Awards
News
Network
Advertise
With Us
Awards
World Expo
Awards
Submission Instructions
Past Winners
People's Choice Award
LUXEMBOURG PAVILION



LUXEMBOURG PAVILION

THEME: Resourceful Luxembourg

SIZE: 2,850 sqm

CLIENT: Luxembourg @ Expo 2020 Dubai - Groupement d'Intérêt Économique

DESIGN: Metaform, Jangled Nerves

FABRICATION: NUSSLI Group

ADDITIONAL FIRMS: Neumann and Müller Middle East

PHOTOS: Andreas Keller, NUSSLI, Metaform

The Luxembourg Pavilion and its sweeping round shape is reminiscent of a piece of art, with its clean, white design representing openness, dynamism, and reliability. Inspired by an endless, twisted, and folded Möbius strip, the top and bottom (as well as inside and out) connect in the pavilion’s architecture. Anyone entering the three-story building moves between the inner and outer protective shells and simultaneously feels inside, but also outside.

As the Mobius strip has no start and no end — and thus represents infinity — it is meant to depict both diversity and the circular economy. It is also a symbol for Luxembourg, which is a country that brings together human, natural, technical, industrial, and financial resources. The extraordinary façade comprises steel tubes and nearly 1,000 junction points, each with its own angular configuration. The scenography and architecture compliment each other and allow the audience and exhibition to merge. It subtly underscores the country’s ambition to develop solutions for future challenges together with other nations and combined resources.

Visitors embark on a 360-degree tour of the pavilion and become part of the scenography themselves. The architecture, exhibits, projections, and shows are coordinated with each other and allow guests to experience the country and people of Luxembourg in a didactic, interactive, and intuitive manner. On their journey through the pavilion, visitors experience how the space is constantly changing, whether done through height and depth that create different perspectives or atmospheres creating unique moods in different areas. The entire pavilion is like the country of Luxembourg: small and ambitious, fascinating and calming, and — above all else — generous and open.























Join the EXHIBITOR Community Search the Site
TOPICS
Measurement & Budgeting
Planning & Execution
Marketing & Promotion
Events & Venues
Personal & Career
Exhibits & Experiences
International Exhibiting
Resources for Rookies
Research & Resources
MAGAZINE
Subscribe Today!
Renew Subscription
Update Address
Digital Downloads
Newsletters
Advertise
FIND-IT
Exhibit & Display Producers
Products & Services
Supplier to Supplier
All Companies
Compare
Get Listed
EXHIBITORLIVE
Sessions
Certification
Exhibit Hall
Exhibit at the Show
Registration
ETRAK
Sessions
Certification
F.A.Q.
Registration
EDUCATION WEEK
Overview
Sessions
Hotel
Registration
CERTIFICATION
The Program
Steps to Certification
Faculty and Staff
Enroll in CTSM
Submit Quiz Answers
My CTSM
AWARDS
Sizzle Awards
Exhibit Design Awards
Portable/Modular Awards
Corporate Event Awards
Centers of Excellence
NEWS
Associations/Press
Awards
Company News
International
New Products
People
Shows & Events
Venues & Destinations
EXHIBITOR News
© Exhibitor Group | The Leader in Trade Show and Corporate Event Marketing Education 3625 10th Lane NW, Rochester, MN 55901 | (507) 289-6556 | Need Help? Ask Scott