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This month's issue features the results of our 2017 Pre-Show Marketing Survey. So we asked members of the EXHIBITOR LinkedIn group:
What pre-show marketing tactics do you employ, and how do you track their effectiveness?
TWITTER
Summer is a great time to catch up on a little light reading, especially if that reading is likely to help you do your job more effectively. So we asked our Twitter followers: What book would you recommend to your fellow exhibit marketers?
"Guerrilla Marketing by
@jaylevinson is currently on my #mustread list. It promises easy, low-cost marketing strategies for small businesses." @ExhibitGeek

"Blue Ocean Strategy is a great book, and it's still highly relevant. Reading it will help you find your differentiator." @IatricSystemsJV

"I recommend 'The KonMari Method' – there are helpful organizing tips." @MelanieJSwanson
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Visit and "like" the EXHIBITOR Facebook page to see more photos from EuroShop 2017 and a video of EXHIBITOR Magazine's EuroShop Award winners.
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