join the conversation
This issue features the winners of our 2017 Sizzle Awards, which honor red-hot exhibit promos. So we asked our LinkedIn group:
What percentage of your budget do you devote to promoting your presence at shows?
Our industry is full of colorful characters. So to inspire exhibitors as they prepare for All Hallows' Eve, we asked our Twitter followers: What exhibit-inspired costume should trade show trick-ortreaters consider donning?
"Cover yourself in logo-adorned
Tshirts, keychains, pens, and lanyards. If people ask, tell them you're swag. #giveaways #promotionalproducts" @ExhibitGeek
"Go as a rigger! You can drive across lawns house to house, pay no attention to trick-or-treat hours, and show up when you please."
"Smudge a return label so it is illegible, stick on shirt, add beard, ratty clothes: You are forced freight, lost forever." @sdeckel
Visit and "like" the EXHIBITOR Facebook page to see photos and videos from our editorial team's
coverage of Expo 2017 in Astana, Kazakhstan.