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Company News, Shows & Events
Lead Capture Contributes to Success at CONEXPO-CON/AGG 2017
At CONEXPO-CON/AGG 2017, the international gathering place every three
years for the construction industries, a leading global manufacturing
company utilized Lead Capture®, a product of Modus Engagement, to improve
and enhance their results in acquiring qualified leads from traffic to
With 200 reps using Lead Capture on their mobile devices, the company
reported results of over 1,700 qualified leads collected. Compared to
their last ConExpo appearance in 2012, the percentage of qualified leads
gathered doubled from 40% to 80%. Each lead was sent a timely follow up
email with personalized content within the same day that they attended the
“Lead Capture strategically increases your odds of getting high quality
leads at trade shows and events," said Orrin Broberg, President and CEO of
Modus Engagement. "The natural interaction of engaging booth visitors in
conversation still has to happen, but by using the app, you now have a way
to enhance those conversations and the ability to follow up immediately
with relevant information."
Several other exhibitors at CONEXPO-CON/AGG reported similar success in
using Lead Capture to drive additional ROI at the show.
About Lead Capture®
Powered by Modus Engagement’s proprietary platform technology, Lead
Capture enables event professionals to retrieve, qualify, distribute, and
follow up with tradeshow and event leads all from their mobile device.
Simplifying the process of recording accurate contact information during a
conversation, users can include detailed notes and qualifying questions
for each lead while presenting relevant sales materials and the option to
send follow up via email. All lead information can be synced immediately
with CRM and Marketing Automation systems to save time and avoid manual
data entry. Learn more at www.goleadcapture.com.
About Modus Engagement
Modus Engagement is committed to driving the innovations needed to shape
the future of marketing, sales, and customer engagement through digital
technology solutions. Its platforms include App Data Room, the leading
enterprise sales enablement & asset performance platform for global sales
and marketing teams to organize, store, share, present, and track content.
Lead Capture, to retrieve and generate leads and maximize ROI for trade
shows & events. And MX Studio, Next Generation Interactive Content
Authoring. To date, Modus Engagement technology has driven over 375,000
sales conversations in more than 43 languages between enterprise sales and
marketing professionals and their customers. Learn more at www.modusengagement.com.
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