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The Trade Group Augments its Live Event and Activations Services with a New Special Events Team
Long known as a leading exhibit house and trade show services provider, The Trade Group has organically grown its capabilities, service offerings and talent in the realm of live events and activations. To meet clients’ rapidly evolving needs in these areas, the company officially launched a Special Events Team.
According to David Stone, VP of Operations at The Trade Group, “Client needs continued to push our project managers in directions we had never been. Consequently, we felt it was necessary to create a group that had a broad set of skills but with the focus to meet the needs of these unique events and activations.”
The Trade Group’s Guy DiMarco has been named as Manager of the Special Events Team. DiMarco is responsible for leading the charge of organizing the team and continuing to recruit experienced event professionals with a broad set of event related skills and experiences.
While The Trade Group has been heavily involved in producing and managing live events for decades, the goal of the Special Events Team is to expand and elevate the level of talent serving The Trade Group’s special event and activation clients.
As Stone explains, “Basically, we are growing a team of event and activation ninjas. Skillsets include programmable lighting, A/V, large video walls, scenic set design, CAD, prepress art layout, logistics, estimating, labor coordination, venue selection, vendor selection, and the list goes on. This broad set of skills will enable the team to collaborate and quickly develop solutions for the most demanding and challenging events and activations.”
Stone is excited about the added value the dedicated Special Events Team can bring to clients. “The success of the team will come from the ability to draw on the collective experiences and skills of the team members and partner vendors to develop effective solutions for our client’s unique events and activations.”
To learn how the Special Events Team can support your upcoming event or activation, or for additional information on the trade show, live event and experiential products and services available through The Trade Group, please call 800-343-2005 or visit www.tradegroup.com.
About The Trade Group
The Trade Group is an award winning, full-service event marketing and creative design firm, specializing in trade shows, esports events and activations, corporate events, brand activations, retail merchandising, commercial graphics and experiential solutions. Since 1986, their team of live event, design and engineering experts has helped thousands of clients amplify their brands and successfully navigate a wide range of events and experiences. Clients rely on The Trade Group for: event ideation, creation and production; esports expertise; exhibit design and fabrication; graphic design and production; strategic marketing solutions; technology integration and more.
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