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Advantage Trailer Hires Justin Potts to Expand the Company’s Mobile Event Marketing Trailer Business
3/14/2019
Advantage Trailer is pleased to announce the hiring of Justin Potts, a marketing agency veteran, to lead the company’s marketing and business development efforts effective March 1. In this role, Potts will oversee Advantage’s digital and social media marketing and work to expand the company’s mobile event marketing trailer business.
He joins Advantage after more than a decade in a client service capacity in the experiential marketing agency industry. Most recently, Potts spent nearly four years at Mosaic North America, where he developed events, market-based sampling programs, national mobile tours, and trade show activations for clients including Kettle Brand, Evolution Fresh, Sea Cuisine, Welch’s, and Grey Goose. Prior to that, he spent five years at Marketing Werks, managing tours, field programs, and sponsorships for Verizon Wireless and Verizon Telecom. He also has two years of experience on the road as a tour manager.
A 2005 graduate of Taylor University, where he majored in sports management and public relations, Potts also holds a Digital Media & Marketing certification from Duke University.
“We are excited and blessed to have Justin join our team at a time when we are growing our marketing presence,” said Dan Webb, CEO of Advantage Trailer. “Justin’s talents and experiences are perfect for developing and implementing new marketing strategies to grow our overall business, and especially as it relates to our growing business with marketing agencies and brands.”
Mobile event marketing trailers are a core piece of Advantage Trailer’s business and the addition of Potts signals a commitment to leveraging his industry expertise, given the abundance of brands and agencies that call Chicago home. One of his top priorities is growing Advantage’s trailer leasing program, allowing brands and agencies to customize and use a trailer without the long-term commitment of storage and maintenance.
“I’m a firm believer in the power of experiential marketing in allowing brands to create personal connections with consumers and build brand loyalty,” Potts said. “Joining Advantage Trailer gives me the opportunity to translate that experiential advocacy and client service experience to the supplier side.
“I still look forward to working with agencies and brands, but on behalf of a community-focused, family-owned and operated small business. In that sense, I can serve as a trusted agent for agencies and brands inside their marketing vehicle supplier. Agencies can trust me because I’ve been in their shoes, brands can trust me because I have over a decade of experience designing brand experiences, and I can help an established business take its next step forward.”
Potts lives in Winfield, IL with his wife, Carrie, and their three daughters. He also chairs the Associate Board for SOS Children’s Villages of Illinois.
About Advantage Trailer
Advantage Trailer is one of the leading custom trailer distributors and full service dealerships in the United States, providing trailers, accessories, and towing products. Advantage Trailer works with only the best manufacturers in the industry and has created marketing trailers for It List agencies and Fortune 500 brands. The company boasts fabrication, wrap, and logistics capabilities for brands and agencies, in addition to full service trailer repair and maintenance. More information is available at www.advantagetrailer.com.
Contact:
[email protected]
Advantage Trailer is pleased to announce the hiring of Justin Potts, a marketing agency veteran, to lead the company’s marketing and business development efforts effective March 1. In this role, Potts will oversee Advantage’s digital and social media marketing and work to expand the company’s mobile event marketing trailer business.
He joins Advantage after more than a decade in a client service capacity in the experiential marketing agency industry. Most recently, Potts spent nearly four years at Mosaic North America, where he developed events, market-based sampling programs, national mobile tours, and trade show activations for clients including Kettle Brand, Evolution Fresh, Sea Cuisine, Welch’s, and Grey Goose. Prior to that, he spent five years at Marketing Werks, managing tours, field programs, and sponsorships for Verizon Wireless and Verizon Telecom. He also has two years of experience on the road as a tour manager.
A 2005 graduate of Taylor University, where he majored in sports management and public relations, Potts also holds a Digital Media & Marketing certification from Duke University.
“We are excited and blessed to have Justin join our team at a time when we are growing our marketing presence,” said Dan Webb, CEO of Advantage Trailer. “Justin’s talents and experiences are perfect for developing and implementing new marketing strategies to grow our overall business, and especially as it relates to our growing business with marketing agencies and brands.”
Mobile event marketing trailers are a core piece of Advantage Trailer’s business and the addition of Potts signals a commitment to leveraging his industry expertise, given the abundance of brands and agencies that call Chicago home. One of his top priorities is growing Advantage’s trailer leasing program, allowing brands and agencies to customize and use a trailer without the long-term commitment of storage and maintenance.
“I’m a firm believer in the power of experiential marketing in allowing brands to create personal connections with consumers and build brand loyalty,” Potts said. “Joining Advantage Trailer gives me the opportunity to translate that experiential advocacy and client service experience to the supplier side.
“I still look forward to working with agencies and brands, but on behalf of a community-focused, family-owned and operated small business. In that sense, I can serve as a trusted agent for agencies and brands inside their marketing vehicle supplier. Agencies can trust me because I’ve been in their shoes, brands can trust me because I have over a decade of experience designing brand experiences, and I can help an established business take its next step forward.”
Potts lives in Winfield, IL with his wife, Carrie, and their three daughters. He also chairs the Associate Board for SOS Children’s Villages of Illinois.
About Advantage Trailer
Advantage Trailer is one of the leading custom trailer distributors and full service dealerships in the United States, providing trailers, accessories, and towing products. Advantage Trailer works with only the best manufacturers in the industry and has created marketing trailers for It List agencies and Fortune 500 brands. The company boasts fabrication, wrap, and logistics capabilities for brands and agencies, in addition to full service trailer repair and maintenance. More information is available at www.advantagetrailer.com.
Contact:
[email protected]
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