Swag Management Platform Printfection Sees Pivot to Virtual Event Giveaways

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Swag Management Platform Printfection Sees Pivot to Virtual Event Giveaways

4/23/2020
Events are still postponed till the fall, but Printfection, an end-to-end swag management platform, is seeing a large uptick in demand for virtual conferences and the ability to engage virtual attendees with swag giveaways.

First, how Printfection helps event managers:

Printfection is a swag platform and service that helps marketing and event professionals create, store, and ship branded swag to any trade show or individual, for that matter.

It helps event managers deal with several primary pain points:

Event managers typically have to source promotional products to give away at their booths from a variety of vendors, a headache all in of itself and a situation that leads to quality problems.
Shipping/store/logistics issues - often event managers are left with left-over swag after a show, which either gets discarded, or shipped back to an office closet, where it becomes unorganized and pilfered by sales reps and other staff. It becomes incredibly difficult to keep track of stock. Printfection makes it easy to manage because we store everything for you in our fulfillment center. You can see real-time stock of your swag inventory at all times, ship to multiple locations and shows in a few clicks, and when you’re done with a show, you can simply ship leftover swag right back to us and Printfection restocks it for you.
Giveaways (which ties to virtual events which is discussed below) - Printfection’s platform makes it really easy to send branded promo gifts to customers, employees, webinar attendees, or any virtual event attendees. You can send customized links through email and social that take a user to a gift redemption page. They select their item, enter their own shipping address, and then Printfection handles all the shipping and fulfillment, and your marketing and event managers have full visibility into the tracking and who has redeemed what

How you can engage virtual attendees

Some shows are being postponed to as early as August or September 2020, but much uncertainty remains as to whether these shows will still continue. Virtual conferences and webinars have seen a dramatic uptick, but these platforms are inherently less engaging than in-person interactions.

Marketing and event professionals can use Printfection’s Giveaway functionality to make it much easier to drive engagement from these virtual events. You can reward whatever behavior or actions you like, whether that be demo requests, comments on webinars, people asking questions during virtual presentations, etc. You can ship swag to these individuals quickly and easily and reach them right in their homes. This can dramatically increase the ROI of these virtual formats, not to mention make them much more engaging, and frankly, fun.

Printfection saves you time and money

Regardless whether your organization participates in virtual events or plans to wait until in-person shows return, managing the selection, creation, storage, and shipping/logistics of swag can be really painful. Printfection makes it much easier for your team, saving you tons of time and money in the process.

Learn more at www.printfection.com.

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