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Switch Pivots Sampling Program in Wake of COVID-19
4/24/2020
St. Louis-based marketing agency Switch has implemented a merchandising program for beverage brand Sparkling Ice to put product in the hands of consumers and help out the sales and delivery teams at the point of purchase.
In three days, Switch recruited and trained 30+ brand ambassadors to become merchandisers and set schedules and routes with store lists provided by the Sparkling Ice sales team. As a result, within the first four weeks, Switch had over 1,750 store visits in 15 markets and stocked over 11,000 cases of product.
Switch actively communicated with all employees in the field to ensure proper health protocols were being met. Merchandisers were provided with an essential letter due to “stay-at-home” orders and Vendor ID badges that complied with store policies.
The new merchandising strategy helped sales and delivery teams that were overwhelmed while simultaneously keeping people employed. Most importantly, it provided comfort to consumers by making products available and easy to find in a time when they needed to move quickly and efficiently through stores.
About Switch
Switch is an innovative, independent agency based in St. Louis, MO, that delivers impactful experiences. Through business meetings and live event production, mobile tours and activations, consumer events, digital and social media, and branded content and design, we help businesses of all sizes develop meaningful connections with their audiences. www.switch.us
Contact:
[email protected]
St. Louis-based marketing agency Switch has implemented a merchandising program for beverage brand Sparkling Ice to put product in the hands of consumers and help out the sales and delivery teams at the point of purchase.
In three days, Switch recruited and trained 30+ brand ambassadors to become merchandisers and set schedules and routes with store lists provided by the Sparkling Ice sales team. As a result, within the first four weeks, Switch had over 1,750 store visits in 15 markets and stocked over 11,000 cases of product.
Switch actively communicated with all employees in the field to ensure proper health protocols were being met. Merchandisers were provided with an essential letter due to “stay-at-home” orders and Vendor ID badges that complied with store policies.
The new merchandising strategy helped sales and delivery teams that were overwhelmed while simultaneously keeping people employed. Most importantly, it provided comfort to consumers by making products available and easy to find in a time when they needed to move quickly and efficiently through stores.
About Switch
Switch is an innovative, independent agency based in St. Louis, MO, that delivers impactful experiences. Through business meetings and live event production, mobile tours and activations, consumer events, digital and social media, and branded content and design, we help businesses of all sizes develop meaningful connections with their audiences. www.switch.us
Contact:
[email protected]
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