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Raising the Bar
Offering food and beverages via a bar in your exhibit is a wonderful way to woo clients and prospects. But to make the most of your time with attendees, your bar scene needs to offer a top-shelf vibe, rather than a bottom-of-the-barrel experience. Here are six examples that deliver. A far cry from tawdry taverns, these wonderful watering holes no doubt attracted thirsty booth visitors like a two-for-one happy hour. By Linda Armstrong
PHOTO: Andreas Keller
Livin' in Luxury Exhibitor: Bugatti Automobiles S.A.S. Show: Auto Shanghai Design: Braunwagner GmbH, Aachen, Germany, 49-241-401072-0, www.braunwagner.de
High-end materials paired with sleek architectural forms combined to create this utterly on-brand scene for Bugatti Automobiles S.A.S. While the base and back wall were covered in serene, matte-black laminate, the stainless-steel countertop drew the eye down the bar to a nearby wall.
When you're a retail-design and -construction firm such as Latvia-based JPD Ltd., your bar needs to exude both high-level aesthetics and bottom-end comfort. This bar delivers with a base made of warm-colored wood, a glossy white-laminate countertop, and oh-so-comfy metal stools.
A Fresh Find Exhibitor: Delphi Productions Inc. (Group Delphi) Show: EXHIBITORLIVE Design: Group Delphi, Alameda, CA, 510-749-6890, www.groupdelphi.com
The epitome of fresh and clean, this bar was as appropriate on the exhibit floor as it might be in a fresh-juicing cafe. Positioned front and center in the footprint, the internally lit, lime-green oasis comfortably sat up to 15 weary trade show attendees ready for a refreshing break.
Refined Pallet Exhibitor: Stamhuis Groep B.V. Show: EuroShop Design: Stamhuis Groep B.V., Utrecht, Netherlands, 31-30-241-28-80, www.stamhuisgroep.nl
What says "We're innovative!" better than a hospitality bar built out of old shipping pallets? Retail-design firm Stamhuis Groep B.V. chose this very concept featuring a welded metal top and undermount lighting to make a statement about its creative capabilities.
A bar doesn't have to be sleek and sophisticated to be highly memorable. Just ask Joe's Crab Shack – or creative agency Harvest Creative. The rustic yet realistic look of rough-hewn timbers and corrugated metal combined to create an authentic experience on the trade show floor.
All That Glitters Exhibitor: T.F.D. Floor Tile B.V. Show: EuroShop Design: T.F.D. Floor Tile B.V., Dalfsen, Netherlands, 31-529-431-466, www.tfd-floortile.com
How do you make floor tile sexy? You start with a lesson from T.F.D. Floor Tile B.V. This blinged-out, in-booth bar was the essence of simplicity, as it featured little more than some contemporary chairs, the company's product, and a black-laminate countertop.