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May 2019
Table of Contents
EXHIBITOR Q & A
Hospitality Event Staffing
We're hosting a hospitality event in conjunction with our trade show booth. How should we best staff this event?
Hospitality Event Staffing
We're hosting a hospitality event in conjunction with our trade show booth. How should we best staff this event?
ASK DAN
Retirement
I'm eligible for retirement but may not take it. Do I have any obligation to discuss my plans with my supervisor?
Retirement
I'm eligible for retirement but may not take it. Do I have any obligation to discuss my plans with my supervisor?
EXHIBITING 101
The Post-Show Push
Ensure your exhibiting program's success by keeping these easy-to-forget post-show tasks top of mind.
The Post-Show Push
Ensure your exhibiting program's success by keeping these easy-to-forget post-show tasks top of mind.
AMMUNITION
Ideas That Work
Play Ball, A Refreshing Idea, Sweet Charity, and more.
Ideas That Work
Play Ball, A Refreshing Idea, Sweet Charity, and more.
PRODUCTS
New Tools
Designer Series Caps, eBanners, T3twistlite, Wireless Charging Tables, and more.
New Tools
Designer Series Caps, eBanners, T3twistlite, Wireless Charging Tables, and more.
FIXING SNAFUS
Snowball Effect
An unfavorable forecast meant the booth wouldn't make it to Las Vegas in time for the show.
Snowball Effect
An unfavorable forecast meant the booth wouldn't make it to Las Vegas in time for the show.
TEN BY 10
Mobile Marketing
We asked 10 experts to share their views and opinions on mobile marketing.
Mobile Marketing
We asked 10 experts to share their views and opinions on mobile marketing.
ARCHIVE
Spud Stud
1949: Jays Foods brings a barrel-clad staffer to the National Potato Chip Convention in Chicago.
Spud Stud
1949: Jays Foods brings a barrel-clad staffer to the National Potato Chip Convention in Chicago.
EXHIBIT DESIGN AWARDS
EXHIBITOR Magazine's 33rd Annual Exhibit Design Awards
Honoring the best trade show exhibit designs in the world.
EXHIBITOR Magazine's 33rd Annual Exhibit Design Awards
Honoring the best trade show exhibit designs in the world.
Vertical Markets
This stunning double-deck exhibit for lighting provider Ledvance GmbH displayed more than 1,000 products.
This stunning double-deck exhibit for lighting provider Ledvance GmbH displayed more than 1,000 products.
Driving Force
Audi Japan K.K. displayed its artificial-intelligence-enabled A8 sedan surrounded by 466 LED tube lights.
Audi Japan K.K. displayed its artificial-intelligence-enabled A8 sedan surrounded by 466 LED tube lights.
All Kidding Aside
While the focal point of Munchkin's booth was its colorful product displays, sophisticated elements elevated the design.
While the focal point of Munchkin's booth was its colorful product displays, sophisticated elements elevated the design.
Picture Perfect
Canon Europa N.V. provided immersive, real-life shooting scenarios for attendees to test its latest cameras and lenses.
Canon Europa N.V. provided immersive, real-life shooting scenarios for attendees to test its latest cameras and lenses.
Taking the Floor
To accommodate a height restriction of 4.5 feet, Peugeot Citroen Japan's stand comprised a series of in-floor displays.
To accommodate a height restriction of 4.5 feet, Peugeot Citroen Japan's stand comprised a series of in-floor displays.
The Shining
A pair of crystal chandeliers formed the centerpiece of Preciosa - Lustry a.s.'s exhibit.
A pair of crystal chandeliers formed the centerpiece of Preciosa - Lustry a.s.'s exhibit.
Above the Fold
ZTE USA Inc.'s exhibit was inspired by the company's hinged Axon M smartphone.
ZTE USA Inc.'s exhibit was inspired by the company's hinged Axon M smartphone.
House of Cardboard
Wildchild Stockholm Inc.'s exhibit was inspired by the dreamlike islands of Victorian-era greenhouses.
Wildchild Stockholm Inc.'s exhibit was inspired by the dreamlike islands of Victorian-era greenhouses.
Big Data
To explain the role it plays in data processing, Intel Corp. built a series of vignettes that spanned its CES exhibit.
To explain the role it plays in data processing, Intel Corp. built a series of vignettes that spanned its CES exhibit.
Welcome Matte
Drutex S.A., a Polish door and window manufacturer, wowed attendees with a simple color scheme and a bold accent wall.
Drutex S.A., a Polish door and window manufacturer, wowed attendees with a simple color scheme and a bold accent wall.
Field of Beams
Almost 600 acrylic and wood beams formed an unforgettable back wall and canopy in Rubrik Inc.'s exhibit.
Almost 600 acrylic and wood beams formed an unforgettable back wall and canopy in Rubrik Inc.'s exhibit.
Soraa's Salon
Luxury LED lighting firm Soraa Inc. was hoping to attract high-end architectural designers to its space.
Luxury LED lighting firm Soraa Inc. was hoping to attract high-end architectural designers to its space.
Coffee House
UCC Ueshima Coffee Co.'s exhibit for its premium line of beans featured a sophisticated "coffee lab" theme.
UCC Ueshima Coffee Co.'s exhibit for its premium line of beans featured a sophisticated "coffee lab" theme.
Metal Fabrication
Constellium designed an airy, cityscape-like exhibit that depicted the myriad ways aluminum is used in everyday life.
Constellium designed an airy, cityscape-like exhibit that depicted the myriad ways aluminum is used in everyday life.
Mmm, Mmm, Good
The Campbell Soup Co. stirred up an aromatic stand offering piping-hot soup and displaying hundreds of basil plants.
The Campbell Soup Co. stirred up an aromatic stand offering piping-hot soup and displaying hundreds of basil plants.
Stay Informed
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DESIGN AWARDS
It's time to stop making excuses for dull design, at least according to this year's Exhibit Design Award winners. These marketing mavericks didn't fall back on conventional excuses – such as too little space, the need for an uninspired upper floor, or a product as mundane as soup. Rather, the victors in our 33rd annual competition used everything from cardboard to copper tubing to not only thumb their noses at excuses, but also soar above them.
Take the Ledvance GmbH stand, which took home the competition's top honor. When tasked with crafting a second-level product-display space, designers devised an elevated walkway that meandered toward and into two-story boxes brimming with products. Or consider the Campbell Soup Co. Handed a miniscule 10-by-20-foot space, designers stirred up an award-winning design that boasted hundreds of live basil plants. A multidisciplinary panel of judges selected these winners and 13 others after wading through scores of entries from countries such as Japan, Poland, Austria, Hong Kong, and Germany, to name a few. Again and again, jurors were drawn to "no excuses" designs whose creators approached typical troubles with ingenious ideas and impeccable execution. So hats off to this year's winners. May their award-winning concepts delight and inspire you – and perhaps encourage you to look past the excuses and focus on the possibilities for your own program.
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