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Five Steps to Informed Decisions
The success or failure of your exhibit program hinges on the most fundamental decision of all: which shows are worthy of your exhibit-marketing investment.

Exhibitor
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What are some key questions to ask show management to ensure my company is exhibiting at the right trade shows, and that it’s squeezing every ounce of effectiveness out of each one?

Case Study
Honeywell's Smart Restart
With a calendar full of questionable shows, Honeywell Process Solutions' Mara Weber sets out on a mission to cut the fat from her trade show program.

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