EXHIBITOR Topic - Measurement & Budgeting

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Measurement
& Budgeting

Measuring
Performance

Lead
Management

Budget
Management

Low-Budget
Strategies

Measurement & Budgeting

Budgeting for Dummies
Create a ballpark budget for any show using these formulas and industry averages for labor rates, per diems, and more.

Measuring Performance


Measuring Performance Measure for Measure Exhibit Surveys Inc.'s Dick Swandby shares how statistical measuring changed the trade show industry.	Measuring Performance Many Happy Returns Eight steps every exhibit manager should follow when it comes to developing a measurement plan.

Lead Management


Lead Management Tablet Integration Are there any tablet-related guidelines to ensure this technology helps, as opposed to hinders, our program?	Lead Management Lead by Example Three lead strategies that cut through the tire-kicker clutter and improve lead quality.

Budget Management


Budget Management Material Charges I'm confused by some of the material charges on the installation-and-dismantle invoice from my exhibit house. What are...	Budget Management Lost in Acquisition Deanna Aamodt reduces Thomson Reuters' trade show program costs by $100,000.


Cost Cutting 25 Ways to Cut Costs Next time you need to cut costs, pull out your pruning shears and these 25 cost-cutting tips.	Cost Cutting Heavy Hitter 3-D product demos help Legrand save thousands of dollars in shipping and drayage.

Low-Budget Strategies


Low-Budget Strategies Twelve Tricks for Tabletops Follow these tips to ensure your tabletop is best in show.	Low-Budget Strategies Cost-Conscious Lighting We're incorporating a lighting design with significant rigging into our new exhibit. How can I control costs?


Case Studies The Perfect Fit Philips Home Healthcare Solutions' "live approach" nets a 130.5-percent increase in leads across eight shows.	Case Studies The Total Package An exhibit facelift and stellar execution help Carestream Health Inc. attract attention and increase qualified leads.


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