EXHIBITOR Topic - Measurement & Budgeting

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Measurement
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Measuring
Performance

Lead
Management

Budget
Management

Low-Budget
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Measurement & Budgeting

The Social-Media Measurement Marathon
Establishing benchmarks and quantifying results from your social-media campaign is less like a sprint and more like an arduous slog, but it's far from impossible. Eight subject-matter experts share their advice for navigating the road between social-media goals and meaningful metrics.

Measuring Performance


Measuring Performance Virtual Events What metrics are typically used to assess the success of virtual events?	Measuring Performance Bull Session Author Jason Falls shares his straightforward approach to social-media marketing.

Lead Management


Lead Management Lead Management We asked 10 industry experts to share their insights and opinions on lead management.	Lead Management Lead Capture We're purchasing a new lead-capture system for our booth. What questions should I ask vendors?

Budget Management


Budget Management Budgeting for Dummies Here is everything you need to create a ballpark budget for any show.	Budget Management Nine Ways to Blow Your Budget Avoid these costly mistakes during the new-build process


Cost Cutting 25 Ways to Cut Costs Next time you need to cut costs, pull out your pruning shears and these 25 cost-cutting tips.	Cost Cutting CoreLogic's Recipe for Radical Reduction CoreLogic, Inc. chops more than 30 percent from its budget.

Low-Budget Strategies


Low-Budget Strategies Twelve Tricks for Tabletops Follow these tips to ensure your tabletop is best in show.	Low-Budget Strategies Cost-Conscious Lighting We're incorporating a lighting design with significant rigging into our new exhibit. How can I control costs?


Case Studies Party, Print, Destroy Hammermill Papers invites attendees to print incriminating photos and destroy the evidence at CES.	Case Studies Formula for Success Kathleen Gunderson, CTSM, makes calculated cuts and achieves a 66-percent increase in highly qualified leads.


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