EXHIBITOR Topic - Measurement & Budgeting

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Measurement
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Measuring
Performance

Lead
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Budget
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Low-Budget
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Measurement & Budgeting

The Social-Media Measurement Marathon
Establishing benchmarks and quantifying results from your social-media campaign is less like a sprint and more like an arduous slog, but it's far from impossible. Eight subject-matter experts share their advice for navigating the road between social-media goals and meaningful metrics.

Measuring Performance


Measuring Performance Measure for Measure Exhibit Surveys Inc.'s Dick Swandby shares how statistical measuring changed the trade show industry.	Measuring Performance Many Happy Returns Eight steps every exhibit manager should follow when it comes to developing a measurement plan.

Lead Management


Lead Management Lead Management Are paper lead forms dead, or do they still have a place in the trade show industry?	Lead Management Tablet Integration Are there any tablet-related guidelines to ensure this technology helps, as opposed to hinders, our program?

Budget Management


Budget Management Budgeting for Dummies Here is everything you need to create a ballpark budget for any show.	Budget Management Material Charges I'm confused by some of the material charges on the installation-and-dismantle invoice from my exhibit house. What are...


Cost Cutting 25 Ways to Cut Costs Next time you need to cut costs, pull out your pruning shears and these 25 cost-cutting tips.	Cost Cutting CoreLogic's Recipe for Radical Reduction CoreLogic, Inc. chops more than 30 percent from its budget.

Low-Budget Strategies


Low-Budget Strategies Twelve Tricks for Tabletops Follow these tips to ensure your tabletop is best in show.	Low-Budget Strategies Cost-Conscious Lighting We're incorporating a lighting design with significant rigging into our new exhibit. How can I control costs?


Case Studies The Marketing Midway Steelhead Productions invites attendees to a vintage carnival that generates a 229-percent increase in leads.	Case Studies Deli Meet Gilson Graphics uses a submarine-style sandwich as a symbolic image for its integrated program at GlobalShop.


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