EXHIBITOR Topic - Measurement & Budgeting

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Measurement
& Budgeting

Measuring
Performance

Lead
Management

Budget
Management

Low-Budget
Strategies

Measurement & Budgeting

How to Measure the Value of Trade Show Marketing
Four steps to help you prove your face-to-face marketing program's worth, while identifying important metrics for establishing benchmarks and tracking incremental success.

Measuring Performance


Measuring Performance Footprint Factor My company wants to measure the carbon footprint for our booth. Do you have any suggestions?	Measuring Performance The Social-Media Measurement Marathon Experts share the tools used to measure social media.

Lead Management


Lead Management Info-Based Tips to Improve Lead Management Turn prospects into customers with these eight tips.	Lead Management CRM Systems We asked 10 experts to share their opinions on customer-relationship management (CRM) systems.

Budget Management


Budget Management Budget Breakdown To help you compare your allocations to industry averages, we surveyed companies to see how the exhibit dollar is spent.	Budget Management Budgeting Stats and Formulas Everything you need to create a ballpark budget for any show.


Cost Cutting How to Save on Swag Don't cut your company's giveaways; cut their costs. Here are eight tips to help you trim expenses.	Cost Cutting Demystifying Drayage Read this primer for a better understanding of drayage, as well as six ways to tame its impact on your expenses.

Low-Budget Strategies


Low-Budget Strategies DIY Exhibits See how 11 companies turned inexpensive materials into inventive, on-brand exhibits.	Low-Budget Strategies Battery Power What do I need to know about batteries before I incorporate them into my exhibit-marketing program?


Case Studies Entrata's Big Red Booth Entrata Inc. scores a 102-percent increase in sales opportunities during its pivotal rebranding.	Case Studies Brain Teasers GE Healthcare deploys an interactive game at RSNA to demonstrate the time-saving benefits of its newest MRI machine.


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