EXHIBITOR Topic - Measurement & Budgeting

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Measurement & Budgeting

Mindful Purchasing
Here are 10 areas where mindless decision-making might lead to mechanical misspending.

Measuring Performance


Measuring Performance Measurement What are some tools that will help me track attendee movements, engagements, and more?	Measuring Performance Trade Show Value Post COVID, our C-suite is questioning whether our company should continue its trade show program.

Lead Management


Lead Management Lead Attribution How can I make sure sales coming from leads collected at trade shows are attributed to the exhibit-marketing program?	Lead Management Digital Privacy What are the best ways to manage people's information that I collect on the trade show floor?

Budget Management


Budget Management Economic Outlook EXHIBITOR's 2023 Economic Outlook Survey results point to cautious optimism.	Budget Management Mindful Purchasing Here are 10 areas where mindless decision-making might lead to mechanical misspending.


Cost Cutting Auditing Invoices A few tips will help you understand invoices and use them to make your job easier.	Cost Cutting Mindful Purchasing Here are 10 areas where mindless decision-making might lead to mechanical misspending.

Low-Budget Strategies


Low-Budget Strategies Mindful Purchasing Here are 10 areas where mindless decision-making might lead to mechanical misspending.	Low-Budget Strategies Covering Your Assets Eight ways to repurpose live-event assets for digital campaigns.


Case Studies eBay Plays its Cards Right The e-commerce giant attracts twice as many new and inactive users as the previous show.	Case Studies Fire and Ice Dräger Inc. secures a second booth and uses a clever passport strategy to drive traffic, tripling their leads.


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