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EXHIBITOR's Randal Acker and Certified Trade Show Marketers Share the Exhibitor Perspective with TSNN Awards Attendees
More than 125 trade show professionals came together for the annual Trade Show News Network (TSNN) Awards and conference, October 28-30, in Atlantic City. For this year’s event, TSNN President and Editor-in-chief Rachel Wimberly brought in Randal Acker, President of Exhibitor Media Group, to moderate a panel of experienced trade show and event marketing professionals in a session that provided the trade show organizers the opportunity to hear the perspective of the exhibitors.
Acker recruited a panel of three Certified Trade Show Marketer graduates who have attained the highest level of certification, Diamond. The panelists included Diane Benson, Americas Exhibit Leader, GE Healthcare; Dominique Cook, Trade Show Manager, Marvin Windows and Doors; and Dana Tilghman, Senior Trade Show and Events Planner, Minitab, Inc.
“Our CTSM certification program has nearly 600 graduates and more than 3,500 candidates," said Acker, "so it was easy for us to assemble a panel of passioniate face-to-face marketers who were willing to jump on stage to share their thoughts with TSNN attendees.”
Pictured L to R: Dana Tilghman, Dominique Cook, Diane Benson, Randal Acker. Photo credit: The Photo Group.
The panel shared best practices and exhibit and event trends, and they discussed areas where organizers could improve how they engage their exhibitors. Acker also presented research and trends from other exhibitor’s perspectives via EXHIBITOR magazine’s 25,000 corporate marketer readers.
“The TSNN Awards audience, many of whom were organizers from the fastest-growing trade shows in the U.S., were fortunate to take part in an important conversation with Randal and the three diamond-level CTSM graduates,” said Wimberly. “Exhibitors want to have a true partnership with organizers, so that they BOTH can have a successful show.”
“The panel was enlightening," said Carrie Ferenac, President and Co-Founder, CNTV. "I enjoyed hearing what companies are looking for when they exhibit at trade shows, and was intrigued to hear how many companies are now producing their own events."
“The panelists and I are excited that organizations like TSNN understand that the exhibitors are an important part of why exhibitions mean business and are facilitating a venue for dialogue on how we can all make trade shows more effective,” continued Acker.
The Trade Show News Network (TSNN) is the world's leading news and online resource for the trade show, exhibition and event industry since 1996. TSNN is a member of the Tarsus Group plc, the international business-to-business media group has interests in exhibitions, conferences, publishing and online media. Learn more at www.TSNN.com.
About Exhibitor Media Group
The leader in trade show and corporate event marketing education, Exhibitor Media Group publishes the award-winning EXHIBITOR magazine, a monthly publication featuring best practices in trade show marketing. EXHIBITOR'S Learning Events include: EXHIBITORLIVE, the training conference for trade show and corporate event professionals; EXHIBITORFastTrak accelerated learning conferences; and EXHIBITOR eTrak, professional online learning. Exhibitor Media Group is also the founder and sponsor of CTSM (Certified Trade Show Marketer), the industry's only university-affiliated professional certification program. Learn more at www.ExhibitorOnline.com.
EXHIBITOR is a registered trademark, and EXHIBITORLIVE, EXHIBITORFastTrak, and EXHIBITOR eTrak, are trademarks of Exhibitor Publications, Inc. in the USA and other countries. All company and/or product names may be trade names, trademarks and/or registered trademarks of the respective owners with which they are associated.
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