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The Professional Learning Conference for
Exhibit and Corporate Event Marketers
July 15 - 19, 2024 | Fontainebleau Las Vegas
Sessions
MON. JULY 15
8:30 AM - 10:00 AM
CTSM Required
2003R:
The Nuts and Bolts of Budgeting for Results
New Session
2110:
Event Innovation Lab: Applying Design Thinking to Transform Your Event
New Session
Half-Day Workshop
7100-A:
Emergenetics - Meeting of the Minds
10:30 AM - 12:00 PM
New Session
3102:
Unlocking the Power of Generative AI: Transforming Event Marketing
CTSM Required
6008R:
From Marketing to Measurement: 10 Steps to a Great Corporate Event
New Session
Half-Day Workshop
7100-B:
Emergenetics - Meeting of the Minds
1:00 PM - 2:30 PM
CTSM Required
4007R:
Exhibit Law Primer: Legal Concepts and Practical Advice
Field Trip
Half-Day Workshop
6032-A:
Unique Venues - Four Exciting Las Vegas Venues That Will Dazzle Your Guests
New Session
7102:
Authority and Power - How to Use Them Effectively to Build Your Leadership Brand
3:00 PM - 4:30 PM
New Session
1100:
Data-Driven Insights: Transforming Event Reporting with Vivastream
4008:
Liability Related to Social Media, Liquor and Host Issues, High Risk Activities, and Data Protection
Field Trip
Half-Day Workshop
6032-B:
Unique Venues - Four Exciting Las Vegas Venues That Will Dazzle Your Guests
TUE. JULY 16
8:30 AM - 10:00 AM
New Session
Half-Day Workshop
4100-A:
The Art of Mastering Conflict - Communication Tactics to Navigate Challenging Situations
CTSM Required
6020R:
The @show Experience: Understand the Essentials of Exhibit Design
New Session
Half-Day Workshop
6100-A:
Thriving Together - Crafting Your Trade Show Experience with Environmental and Social Sustainability
10:30 AM - 12:00 PM
1021:
Attendee Tracking Technology for Trade Shows and Events: Best Practices and Case Study
New Session
Half-Day Workshop
4100-B:
The Art of Mastering Conflict - Communication Tactics to Navigate Challenging Situations
New Session
Half-Day Workshop
6100-B:
Thriving Together - Crafting Your Trade Show Experience with Environmental and Social Sustainability
1:00 PM - 2:30 PM
CTSM Required
2072R:
How To Train Your Booth Staff: A Three-Step Process for Inspiring and Firing Up Your Booth Staff
New Session
4102:
Gaining Control of Chaos
New Session
7104:
Elevate Your Career: Strategies for Success and Growth
3:00 PM - 4:30 PM
New Session
2080:
Putting the "Show" in Trade Show: In-booth Presentations to Maximize Presence and Lead Generation
CTSM Required
3011R:
How to Grow Your Brand: Incorporating Brand Marketing into Your Exhibit Program
Advanced Learning
5005:
Global Frameworks: Exhibiting within the Context of Culture - Part I
WED. JULY 17
8:30 AM - 10:00 AM
Half-Day Workshop
2008-A:
Ten Strategies to Generate More Top-Quality Booth Traffic
CTSM Required
3006R:
Multi-Channel Marketing Strategies for Your Live Events and Trade Shows
Advanced Learning
5006:
Global Frameworks: Exhibiting within the Context of Culture - Part II
10:30 AM - 12:00 PM
Half-Day Workshop
2008-B:
Ten Strategies to Generate More Top-Quality Booth Traffic
New Session
3100:
Utilizing AI to Position and Elevate Your Corporate Brand
CTSM Required
5010R:
A Trip Around the World - Must-Knows for Global Exhibiting
1:00 PM - 2:30 PM
2023:
Crash Course: What You Need to Know About Trade Show Shipping
New Session
2104:
Invest Time Now to Save Time Later
CTSM Required
3048R:
Sales and Marketing Alignment: How to Get - and Stay - on the Same Page
3:00 PM - 4:30 PM
Advanced Learning
2037:
Reproducible Small Booths That Can Still Stand Out
New Session
2106:
Don't Get Fooled: Differentiating Scams from Legitimate Opportunities
3025:
Integrated Marketing Strategies for New Product and Brand Launches
THU. JULY 18
8:30 AM - 10:00 AM
CTSM Required
2014R:
The Basics of Trade Show Project Management - Part I
New Session
2108:
Harness AI to Boost Your Productivity
CTSM Required
6017R:
Graphics Boot Camp: The Basics Every Event Manager Should Know
10:30 AM - 12:00 PM
CTSM Required
2015R:
The Basics of Trade Show Project Management - Part II
New Session
2102:
Rising Costs Action Planning Lab
CTSM Required
3015R:
Integrated Marketing Communications
1:00 PM - 2:30 PM
2007:
40 Ways to Make the Last Day of the Show Productive
CTSM Required
6010R:
The Basics of Event Planning and Management - Part I
3:00 PM - 4:30 PM
3036:
Message Magic: Crafting Compelling Content for Small Trade Show Booths
CTSM Required
6011R:
The Basics of Event Logistics and Implementation - Part II
FRI. JULY 19
8:30 AM - 10:00 AM
CTSM Required
1008R:
How To Measure the Value of Trade Show Participation - Part I: Basic Concepts
3027:
Make Every Show Count: Powerful Strategies to Convert Leads to Sales
Field Trip
Half-Day Workshop
6022-A:
Site Inspection Workshop
10:30 AM - 12:00 PM
CTSM Required
1009R:
How to Measure the Value of Trade Show Participation - Part II: Practical Application
Field Trip
Half-Day Workshop
6022-B:
Site Inspection Workshop
