University-Affiliated eLearning
for Trade Show and Corporate Event Professionals
TUESDAY, JUNE 18
1:00pm Eastern, 12:00pm Central, 11:00am Mountain, 10:00am Pacific
90 Minute Session
Session 3011R CTSM
How to Grow Your Brand: Incorporating Brand Marketing into Your Exhibit Program
One of the 23 required sessions approved as part of CTSM, the industry's only university-affiliated certification program.
Attendance for the full session is required for those who wish to count this session towards the CTSM certification program.
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FACULTY
Scott Leech, senior partner, BrandSpeak Communications
Scott Leech knows audiences. When he's not in front of one, he's strategizing how clients can attract and impress them. With over 25 years' experience creating and producing live events, Scott combines fundamental and effective communication strategies with a deep knowledge and passion for the most cutting-edge technology. He's also a fanatic follower of live music and local theater.
1:00pm Eastern, 12:00pm Central, 11:00am Mountain, 10:00am Pacific
90 Minute Session
Session 3011R CTSM
How to Grow Your Brand: Incorporating Brand Marketing into Your Exhibit Program
| Where does exhibit marketing fit within today’s concept of brand management? Both large and small exhibitors can play a major role in shaping and growing their company’s brand. This session will show you how to: |
| • | Use consistency to strengthen your exhibit and event marketing |
| • | Leverage brand assets throughout your organization |
| • | Train and use your staff to their fullest extent |
| • | Measure your results and report them in the context of brand building |
| • | Build consensus within management of your role in brand building |
| • | Learn from your customers the best way to communicate your brand |
Attendance for the full session is required for those who wish to count this session towards the CTSM certification program.
ADD TO CART
FACULTY
Scott Leech, senior partner, BrandSpeak CommunicationsScott Leech knows audiences. When he's not in front of one, he's strategizing how clients can attract and impress them. With over 25 years' experience creating and producing live events, Scott combines fundamental and effective communication strategies with a deep knowledge and passion for the most cutting-edge technology. He's also a fanatic follower of live music and local theater.
