EXHIBITOR Magazine’s Lead Survey Results Indicate Progress in Tracking Trade Show Leads Despite Challenges

WHAT'S HAPPENING NOW:

SUBSCRIBE TO MAGAZINE

Exhibiting &
Event Topics

EXHIBITOR
Magazine

Find It
Marketplace

EXHIBITOR
LIVE

EXHIBITOR
Education Week

Venues
& Destinations

EXHIBITOR
News

trending

Sponsored Content
Swag is Out, Experiences are In: The New Era of Corporate Event Engagement

EXHIBITOR News
David DuBois Announces Retirement as President of Exhibitor Group After Distinguished Career

Company News
Maritz Acquires Convention Data Services from Freeman

EXHIBITOR News
Valerie Kliskey, CTSM, Earns Diamond-level Certified Trade Show Marketer Credentials

New Products
GruvCard Introduces Interactive Trade Show Booth Sign System

Sponsored Content
Ideas to Revolutionize Your Breakout Sessions

New Products
ExhibitDay Launches Tools for Exhibitors to Track Event Objectives and Measure Return on Objective

People
Freeman Appoints CEO Janet Dell to Board of Directors

Shows & Events
Integrated Systems Europe Announces New Innovation Park for ISE 2025

submit your news

email newsletter

EXHIBITOR News
EXHIBITOR Magazine’s Lead Survey Results Indicate Progress in Tracking Trade Show Leads Despite Challenges

5/28/2015
Exhibitor Media Group, the award-winning leader in trade show and corporate event marketing education, today announced the results of its 2015 Sales Lead Survey. Marketers representing nearly 150 different organizations responded to the survey, and their answers were compared to benchmark data established via its 2010 Sales Lead Survey.

Exhibitors are getting better at tracking trade show leads as they progress through the sales cycle, and linking those leads to revenue after a purchase has been made. In 2010, only 28 percent of exhibitors measured and reported the percentage of trade show leads that ultimately resulted in a sale. Today, that figure has grown to 35 percent.

“Despite the critical importance of sales leads to the value proposition of face-to-face marketing, many exhibitors report that the collection, qualification, and follow-up processes associated with lead management are all fraught with challenges and confusion,” commented Travis Stanton, editor, EXHIBITOR magazine. “For example, fewer exhibitors are proactively training their staffers on how to qualify attendees. In 2010, 82 percent of respondents claimed they trained staffers on effective lead-qualification techniques, but in 2015, only 67 percent are providing any form of lead-related training for staffers.”

Results from the survey will be published in the June 2015 issue of EXHIBITOR magazine.

About Exhibitor Media Group
The leader in trade show and corporate event marketing education, Exhibitor Media Group publishes the award-winning EXHIBITOR magazine a monthly publication featuring best practices in trade show marketing. EXHIBITOR’S Learning Events include: EXHIBITORLIVE, the industry's top-rated conference and exhibition for trade show and corporate event marketing; EXHIBITORFastTrak accelerated learning conferences; and EXHIBITOR eTrak professional online learning. Exhibitor Media Group is the founder and sponsor of CTSM (Certified Trade Show Marketer), the world’s only university-affiliated professional certification program. For more informatoin go to www.ExhibitorOnline.com.

EXHIBITOR is a registered trademark, and EXHIBITORLIVE, EXHIBITOR FastTrak, and EXHIBITOR eTrak, are trademarks of Exhibitor Publications, Inc. in the USA and other countries. All company and/or product names may be trade names, trademarks and/or registered trademarks of the respective owners with which they are associated.

Contact:
questions@exhibitormagazine.com