WHAT'S HAPPENING NOW:
SUBSCRIBE TO MAGAZINE
Topics Magazine Find It EXHIBITORLIVE eTrak FastTrak CTSM Certification Awards News Advertise
News
EXHIBITORLIVE
News
Sponsored
Content
Associations/
Press
Awards
Company
News
International
New
Products
People
Shows
& Events
Venues
& Destinations
EXHIBITOR
News
trending
submit your news
email newsletter
EXHIBITOR News
EXHIBITOR Magazine’s Lead Survey Results Indicate Progress in Tracking Trade Show Leads Despite Challenges
5/28/2015
Exhibitor Media Group, the award-winning leader in trade show and corporate event marketing education, today announced the results of its 2015 Sales Lead Survey. Marketers representing nearly 150 different organizations responded to the survey, and their answers were compared to benchmark data established via its 2010 Sales Lead Survey.

Exhibitors are getting better at tracking trade show leads as they progress through the sales cycle, and linking those leads to revenue after a purchase has been made. In 2010, only 28 percent of exhibitors measured and reported the percentage of trade show leads that ultimately resulted in a sale. Today, that figure has grown to 35 percent.

“Despite the critical importance of sales leads to the value proposition of face-to-face marketing, many exhibitors report that the collection, qualification, and follow-up processes associated with lead management are all fraught with challenges and confusion,” commented Travis Stanton, editor, EXHIBITOR magazine. “For example, fewer exhibitors are proactively training their staffers on how to qualify attendees. In 2010, 82 percent of respondents claimed they trained staffers on effective lead-qualification techniques, but in 2015, only 67 percent are providing any form of lead-related training for staffers.”

Results from the survey will be published in the June 2015 issue of EXHIBITOR magazine.


About Exhibitor Media Group
The leader in trade show and corporate event marketing education, Exhibitor Media Group publishes the award-winning EXHIBITOR magazine a monthly publication featuring best practices in trade show marketing. EXHIBITOR’S Learning Events include: EXHIBITORLIVE, the industry's top-rated conference and exhibition for trade show and corporate event marketing; EXHIBITORFastTrak accelerated learning conferences; and EXHIBITOR eTrak professional online learning. Exhibitor Media Group is the founder and sponsor of CTSM (Certified Trade Show Marketer), the world’s only university-affiliated professional certification program. For more informatoin go to www.ExhibitorOnline.com.


EXHIBITOR is a registered trademark, and EXHIBITORLIVE, EXHIBITOR FastTrak, and EXHIBITOR eTrak, are trademarks of Exhibitor Publications, Inc. in the USA and other countries. All company and/or product names may be trade names, trademarks and/or registered trademarks of the respective owners with which they are associated.



Contact:
questions@exhibitormagazine.com






FIND IT - MARKETPLACE
Graphics - Large Format
E&E Exhibit Solutions
Exhibit Producers
Elevation3D
International
XS Worldwide Exhibits
Event Design and Production
ADEX International
>> More Products



Join the EXHIBITOR Community Search the Site
TOPICS
Measurement & Budgeting
Planning & Execution
Marketing & Promotion
Events & Venues
Personal & Career
Exhibits & Experiences
International Exhibiting
Resources for Rookies
Research & Resources
MAGAZINE
Subscribe Today!
Renew Subscription
Update Address
Newsletters
Advertise
FIND IT
Exhibit & Display Producers
Products & Services
Supplier to Supplier
All Companies
Compare
Jobs
Get Listed
EXHIBITORLIVE
Sessions
Certification
Exhibit Hall
Exhibit at the Show
Registration
ETRAK
Sessions
Certification
F.A.Q.
Registration
FASTTRAK
Locations
Certification
Registration
CERTIFICATION
The Program
Steps to Certification
Faculty and Staff
Enroll in CTSM
Submit Quiz Answers
My CTSM
AWARDS
Sizzle Awards
All-Star Awards
Exhibit Design Awards
Portable/Modular Awards
Corporate Event Awards
NEWS
Associations/Press
Awards
Company News
International
New Products
People
Shows & Events
Venues & Destinations
EXHIBITOR News
© Exhibitor Media Group | The Leader in Trade Show and Corporate Event Marketing Education 310 South Broadway, Suite 101, Rochester, MN 55904 | (507) 289-6556 | Need Help? Ask Scott