Creatacor Brings the LEGO Americana Roadshow to Upstate New York for the First Time

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Creatacor Brings the LEGO Americana Roadshow to Upstate New York for the First Time

2/19/2019
Creatacor, an exhibit design, fabrication and trade show management provider in Clifton Park, N.Y., brings the LEGO® Americana Roadshow, a free 17-day traveling event showcasing American landmarks made out of LEGO bricks, to Upstate New York for the first time. Presented by MVP Health Care, this free traveling roadshow is currently at Crossgates through February 24, 2019.

The all-ages event is open to the public, taking place throughout the upper level and lower level of the mall, with a LEGO Play Area, from 10:00 a.m. – 9:30 p.m. on Monday through Saturday and 11:00 a.m. – 6:00 p.m. on Sundays. Anchoring the festivities are ten large-scale replicas of iconic American buildings, including The White House, U.S. Capitol, The Statue of Liberty, The Liberty Bell, and The Lincoln Memorial.

Additional show activities include:

LEGO Brickscapes placed throughout the mall featuring an intricate level of detail and creativity in six themed landscapes, such as Mount Rushmore and DUPLO Castle.
A LEGO Play Area where people of all ages can build whatever their heart desires.
A Follow the Map Find the Model activity where attendees will receive maps which guide them to different display locations to answer questions. Participants will receive a free LEGO Americana collective card pack upon returning to the mall’s new LEGO Store.

Creatacor has had a long-standing partnership with LEGO Systems, Inc. and has been responsible for installing and managing the LEGO Americana Roadshow experience across the country for the past four years.

“We’re thrilled to bring the touring exhibit home to our area. There’s a lot of work that goes on behind the scenes before it’s presented to the public to create a unique, memorable experience,” said Andrew Little, events and special projects manager, Creatacor.

Families with special needs can experience the LEGO Americana Roadshow in advance of the public opening on two days of the event, allowing for an experience in a more comforting environment prior to mall hours.

The LEGO Americana Roadshow is an example of infusing experiential marketing with brick and mortar retail to create a mutually beneficial partnership between brand and retail property. This event provides a free, fun, and educational interactive LEGO branded experience that captures the interest of visitors of all ages, and brings them into the mall. Retailers thrive during the run of the Roadshow, as the event is known to generate holiday-like traffic and sales in traditionally slower sales times of the year.

About Creatacor, Inc.
Celebrating over 30 years in business, Creatacor, Inc., in Clifton Park, N.Y., offers a full complement of exhibit design, fabrication and management services to trade show exhibitors and event marketers. Creatacor’s wide scope of products include custom exhibits and displays, mobile tours, marketing events, stage sets, museums, and complete trade show program management. Its creative team becomes your strategic trade show and event partner. From the initial consultation through exhibit design and construction, to shipping and installation, their attention to detail and commitment to customer service is paramount to their business philosophy. Learn more at www.creatacor.com.

About the LEGO Group
The LEGO Group is a privately held, family-owned company with headquarters in Billund, Denmark, and main offices in Enfield, USA, London, UK., Shanghai, China, and Singapore. Founded in 1932 by Ole Kirk Kristiansen, and based on the iconic LEGO® brick, it is one of the world's leading manufacturers of play materials. Guided by the company spirit: "Only the best is good enough", the company is committed to the development of children and aims to inspire and develop the builders of tomorrow through creative play and learning. LEGO products are sold worldwide and can be virtually explored at www.LEGO.com. LEGO, the LEGO logo and the Minifigure are trademarks and/or copyrights of the LEGO Group. © 2019 the LEGO Group. All Rights Reserved.

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eliza@bakerpublicrelations.com