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EXHIBITOR Releases Meetings and Events Survey Data
Beginning in 2009, largely as a result of the Great Recession, an increasing number of exhibit managers were tasked with overseeing not only their companies’ exhibit-marketing programs, but also their corporate event-marketing efforts. To determine exactly how significant a role trade show professionals are currently playing in their organizations’ corporate events, EXHIBITOR fielded its 2019 Meetings and Events Survey.
The survey, which queried more than 250 exhibit managers, found that 85 percent of respondents are tasked with planning meetings and events (in addition to overseeing trade show exhibits), including everything from product launches and media events to private trade shows and sales meetings. In fact, 29 percent of exhibit managers are responsible for more than 10 events per year, with attendance figures ranging from less than 50 to more than 5,000. And 17 percent of respondents report annual budgets of more than $1 million allocated specifically for off-site meetings and corporate events.
The most popular types of events overseen by exhibit managers include sales meetings (46 percent), training/education meetings (39 percent), employee events (37 percent), awards dinners/events (29 percent), VIP customer events (27 percent), and private trade shows (27 percent).
“We know from previous research that exhibit managers spend less than two-thirds of their time on trade show-related tasks,” said Travis Stanton, editor of EXHIBITOR magazine. “This survey helps provide insight into what is consuming the rest of their 50-hour workweeks. And since 93 percent of respondents anticipate the number of meetings and events they host will remain the same or increase in the next three years, it appears these events will continue to make up a large portion of our readers’ responsibilities.”
The results of EXHIBITOR Magazine’s 2019 Meetings and Events Survey will be published in the November 2019 issue of EXHIBITOR Magazine. To see data from other EXHIBITOR research initiatives, visit www.ExhibitorOnline.com/research.
About Exhibitor Media Group
The leader in trade show and corporate event marketing education, Exhibitor Media Group publishes the award-winning EXHIBITOR magazine, a monthly publication featuring best practices in trade show marketing. EXHIBITOR's learning events include: EXHIBITORLIVE, Best Practices in Trade Shows and Events; EXHIBITORFastTrak accelerated learning conferences; and EXHIBITOR eTrak, professional online learning. Exhibitor Media Group is also the founder and sponsor of CTSM (Certified Trade Show Marketer), the industry's only university-affiliated professional certification program. Learn more at www.ExhibitorOnline.com.
EXHIBITOR is a registered trademark, and EXHIBITORLIVE, EXHIBITORFastTrak, and EXHIBITOR eTrak, are trademarks of Exhibitor Publications, Inc. in the USA and other countries. All company and/or product names may be trade names, trademarks and/or registered trademarks of the respective owners with which they are associated.
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