SmartSource Rolls out New Brand and Logo to Reflect Its Customer-Centric Tradition and Optimism for 2021

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SmartSource Rolls out New Brand and Logo to Reflect Its Customer-Centric Tradition and Optimism for 2021

12/15/2020
SmartSource®, an ABCOM Technology Group company, one of the nation’s leading providers of technology solutions for businesses and events, has rolled out a new brand, logo, and website url (www.TheSmartSource.com) inspired by its “multi-layered approach” to meeting the needs of the market. This customer-centric philosophy, even during the most trying of times, has been on display over the course of the company’s 35-year history, most recently during the pandemic. The company’s vast solutions, coupled with its commitment to and partnership with its clients, is what inspired the new logo design. It features a single S denoting the company’s role as a “Source” of invaluable solutions, surrounded by an outer line conveying the value it places on customer collaboration and connection. SmartSource chose the recent 2020 IAEE Expo! Expo! virtual event, where they also provided production support, to unveil its new brand.

SmartSource has always been recognized as a market-responsive company, going to all extremes to meet its clients’ needs. Being part of the solution is in SmartSource’s DNA. According to SmartSource CEO Ali Vafa, “As a company immersed in the events industry, the potential to perish at the hand of COVID-19 was real, but by staying close to our customers and understanding their changing needs, we developed new products and services that allowed all of us to thrive. From getting Americans back to work by deploying thousands of laptops to at-home employees, to equipping field hospitals with what they needed to care for patients, to turning our clients’ live events into effective virtual events so they could continue to do business, and supporting the relief efforts of firefighters during one of the most intense seasons on record, our team provided desperately needed support during the most tumultuous of years.”

By staying laser focused on the needs of its clients, SmartSource is emerging from 2020 a stronger company. “I couldn’t be prouder of our team and more grateful for the sacrifices they have made to fortify our business this year. The new logo signifies this position of strength, our unwavering commitment to our clients, and our optimism going into 2021,” added Vafa.

About SmartSource®
SmartSource®, an ABCOM Technology Group company, has more than 35 years’ experience serving the business technology needs of clients in the events, staffing, legal, government, finance, education, entertainment, and meeting production industries. The company provides service from a national footprint encompassing 15 fully-staffed and equipped offices in major metropolitan markets. SmartSource draws from its extensive inventory of IT, AV and interactive technologies to deliver solutions as varied as computers for remote staff, office equipment for temporary spaces, or multi-story video walls for trade shows and events. Deep experience in logistics and IT services ensures that customers are covered on everything from warehousing to asset tracking and technical support. SmartSource believes that with the right team, technology, and service, all businesses can be successful as they communicate with each other, their clients, and the world.

For more information, visit www.TheSmartSource.com or call (844) 891-7553.

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