The results of our 14th annual Economic Outlook Survey read like a ship on a storm-tossed sea. Imagine a stoic captain at the industry's helm, holding the ship steady, eyes trained on the horizon, avoiding treacherous rocks, ignoring the siren song of Instagrammable but low-return spectacle, and riding the white-capped waves.

We surveyed a targeted group of nearly 200 trade show and events professionals, and they're largely optimistic. They are excited about their career and trust in their company. Their optimism is grounded in hard-won wisdom and experience. They feel good about the industry. They firmly believe that trade shows and events are a viable and productive marketing channel. But outside the relative safety of their berth? The wind is howling.

Respondents are concerned about the state of the economy. Anecdotal responses show fears that rising prices from tariffs will prompt customers to tighten their belts, forcing similar belt-tightening within their own budgets. They are frustrated by the lack of clear policy around tariffs and worry about how their own cost increases will impact their trade show program. Confidence in Washington's decisions — particularly those that restrict international visitors — is low.

But despite the storm, they are staying the course. Budgets are being maintained, a reality that masks the pressure of rising costs. Participation at trade shows remains steady, but fewer staff members are attending, a decision that ripples outward to impact tourism revenue.

The survey paints a picture of an industry navigating uncertainty with cautious confidence. Trade show and event professionals are adjusting tactics, rethinking resources, and absorbing rising costs while remaining committed to the industry. They are proving that trade shows and events continue to chart a viable course for business growth. But resilience has limits. Without clearer policy and more predictability, even the most seasoned crews will feel the strain.