You Want Me to Pay for What? Adding Value to Your Sponsorship

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Education Week

Chicago, IL
July 10 - 12

Boston, MA
August 21 - 23

Charlotte, NC
November 7 - 9

CTSM at
FastTrak

Chicago, IL
Tuesday, July 11, 2023
1:00 pm - 1:45 pm

3032
You Want Me to Pay for What? Adding Value to Your Sponsorship
45 Minute Session

Event sponsorships come in all shapes and sizes. Are you using your knowledge and relationships to get the most out of the opportunity? We will discuss working with the event organizers/committees to create working sponsorships. We'll look at how to add value to sponsorships that are offered and how to create sponsorships that aren't being offered. We'll also look at how to make sponsorship monies work for you. You will leave with confidence to build sponsorships around your brand, messages and available resources.

•	Learn three simple steps to evaluate sponsorships and determine if they are for you

•	Conduct analysis of your monies available and align with sponsorships available

•	Demonstrate ways to add value to sponsorships already available

•	Learn to communicate new sponsorship ideas if what you want isn't available

FACULTY:

Kodi Morton, CTSM Gold, senior marketing and events specialist, Bruker Scientific
Kodi has worked 15+ years for Bruker Corporation, developer of analytical x-ray, FT-IR and Mass Spec equipment. (Think CSI and Research Labs) Her responsibilities include event planning, implementation, review of budgets and campaigns. Since 2020 she has pivoted with her job, doing more virtual/hybrid events, and started a podcast for Bruker called "Solutions for Nanoanalysis". With a degree in English Education, she continues to gain knowledge at the show site and through resources like EXHIBITORLIVE.
Connect with Kodi Morton:


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