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CEIR Announces New Landmark Study on Exhibitor ROI and Performance Metric Practices
7/30/2015
The Center for Exhibition Industry Research (CEIR) is pleased to announce a new, landmark study which provides an in-depth look at how exhibitors evaluate the outcome of participating in business-to-business exhibitions. CEIR President and CEO Brian Casey, CEM remarks, "The business-to-business, exhibition channel is a powerful sales and marketing vehicle that enables exhibitors to achieve a wide range of important business objectives. Given this reality, what success looks like for an exhibitor and which metrics are used to evaluate the outcome of participating will vary. One size does not fit all. This study provides benchmark data on the most typical practices of exhibitors." He further noted, "The most popular metrics used and assessment of how exhibitions perform against them indicates the solid performance of the exhibition channel. Exhibitions deliver where it counts. The study suggests that exhibitions are valued for their ability to achieve multiple, important objectives in a compressed time and cost-effective setting." Several key findings from the study reveal that:
About this Study This study was conducted by CEIR's internal research staff headed by Research Director Nancy Drapeau, PRC, with consultative support by Shikhar Sarin, Ph.D, Professor of Marketing at Boise State University. Fielding of the online survey ran from end of May to mid-June in 2015. Sample included a list from Exhibitrac, stratified by annual revenues and the 14 CEIR industry sectors, along with a random sampling of exhibitor customers provided by Shepard Exposition Services and Freeman. The final sample includes 568 completed surveys. Results provide statistically reliable data at the 95 percent confidence interval, with a margin of error of plus or minus 4.1 percent. Go to www.ceir.org/store_products.view.php?id=2624 to download the full report. IAEE members can access the CEIR library and reports at no cost – a benefit of IAEE membership. About CEIR CEIR serves to advance the growth, awareness and value of exhibitions and other face-to-face marketing events by producing and delivering knowledge-based research tools that enable stakeholder organizations to enhance their ability to meet current and emerging customer needs, improve their business performance and strengthen their competitive position. For additional information, visit www.ceir.org. Contact: nbowman@ceir.org Related News CEIR Releases New Guru Report from Leading Digital Strategist |
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