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Meliá Hotels International Partners with UNICEO to Enhance Visibility in the MICE Segment
Meliá Hotels International has announced a partnership with UNICEO®, the international association for senior corporate event organizers, a further step in enhancing its recognition as a leading company in the MICE (Meetings, Incentives, Congresses and Exhibitions) segment, a strategic priority for the hotel company.
Meliá Hotels International will now begin to actively cooperate in UNICEO® projects which aim to promote the exchange of professional experiences and know-how among members. Meliá will also become a global sponsor and provide support for the activities of the non-profit association based in Geneva.
The agreement helps Meliá Hotels International strengthen its positioning in the MICE segment as UNICEO®, is the only international association of senior managers responsible for decision-making for the corporate events of major international companies.
Meliá Hotels International currently has more than one hundred hotels with specialist facilities and equipment for hosting all kinds of corporate events in all of its different brands, as well as a team of professional specialists in the MICE segment to provide personalized service anywhere in the world.
The company has pioneered the development of specific products to meet the new needs and preferences of corporate clients such as the creation of flexible packages that allow greater control over spending, the development of innovative tools that facilitate organization, or the design of unique concepts such as Power Meetings by Meliá, or EcoTouch Meetings to host sustainable events in hotels un the Meliá Hotels & Resorts brand.
About Meliá Hotels International
Founded in 1956 in Palma de Mallorca (Spain), Meliá Hotels International is one of the largest hotel companies worldwide as well as the absolute leader within the Spanish market, with more than 370 hotels (current portfolio and pipeline) throughout more than 40 countries and 4 continents under the brands: Gran Meliá, Meliá Hotels & Resorts, Paradisus Resorts, ME by Meliá, Innside by Meliá, Tryp by Wyndham and Sol Hotels. The strategic focus on international growth has allowed Meliá Hotels International to be the first Spanish hotel company with presence in key markets such as China, the Arabian Gulf or the US, as well as maintaining its leadership in traditional markets such as Europe, Latin America or the Caribbean. Its high degree of globalization, a diversified business model, the consistent growth plan supported by strategic alliances with major investors and its commitment to responsible tourism are the major strengths of Meliá Hotels International, being the Spanish Hotel leader in Corporate Reputation (Merco Ranking) and one of the most attractive to work worldwide. For more information go to www.melia.com and www.meliahotelsinternational.com.
UNICEO® (United Networks of International Corporate Event Organizers) is a non-profit association based in Geneva which brings together senior decision-makers for corporate events representing blue-chip companies and major associations internationally. For more information go to www.uniceo.org.
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