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Decoded Fashion Taps DoubleDutch to Transform Global Events into Connected Communities
8/4/2016
DoubleDutch announced that Decoded Fashion, the premiere global event series connecting decision-makers in fashion, beauty and retail with emerging and established technology companies, has seen immense success as a result of implementing DoubleDutch's Live Engagement Marketing technology.

As a rapidly expanding global event series, Decoded Fashion needed a solution that allowed it to scale to accommodate the growing number of attendees, stages and sessions, while also delivering a socially-driven, relevant experience. The advanced capabilities of the DoubleDutch platform empowered Decoded Fashion to enhance their global events with improved scheduling, communication and a completely branded application. DoubleDutch also helped post-event with the data it provided on the most popular sessions. The information gave Decoded Fashion insight into what topics were of the most interest for attendees, allowing the team to plan better for future events.

"At Decoded Fashion, we're extremely proud of the brand we have built over the last several years and the significant growth we have seen at our global events," said Chelsea Rusch, Global Events Manager, Decoded Fashion. "We were challenged with finding a powerful technology solution that gave us the tools to accelerate this growth while staying true to our brand, and that is where DoubleDutch has become a critical component of our event execution. Everything from scheduling, to communicating with attendees, to planning for future events can be done in our personalized application and we're excited to see continued success through the use of DoubleDutch's Live Engagement Marketing technology."

Decoded Fashion utilized DoubleDutch at three of its top 2015 Fashion Summits: New York, London, and Milan, and saw impressive engagement results, including:
  • 72 percent average aggregate adoption rate across summits
  • 135,021 aggregate total in-app actions across summits
  • 594.01 aggregate total average number of actions per user across summits
"Events are a prime place for attendees and organizers to connect and engage with each other to share ideas and learn new things, but frequently technology is not there to facilitate these interactions. Decoded Fashion is doing such a great job at making technology a key component of its event strategy," said Lawrence Coburn, CEO DoubleDutch. "We're thrilled at the engagement that Decoded Fashion has seen already and can't wait to see what they're able to achieve next."

Decoded Fashion has plans to use DoubleDutch at its upcoming conferences in New York and Milan this November, 2016. Along with Decoded Fashion, DoubleDutch has plans to continue to power fashion technology events for customers including Stella and Dot and United States Fashion Industry Association.


About DoubleDutch
DoubleDutch believes in the power of digitizing live engagement to supercharge business outcomes. The DoubleDutch Live Engagement Platform powers events, conferences, and trade shows for more than 1,700 customers including Forbes, Humana, LinkedIn, Novartis, Nationwide, UBM and Urban Land Institute. The company has been named one of Deloitte's 500 fastest growing companies in North America, AlwaysOn OnMedia 100 Top Private Companies, and Forbes' 10 Hot Companies to Work for in San Francisco. DoubleDutch is based in San Francisco with additional U.S. offices in Phoenix and Portland and a global presence in Amsterdam, London and Hong Kong. For more information, go to http://doubledutch.me.

About Decoded Fashion
Decoded Fashion is the top global event series on connecting emerging technologies and decision-makers in Fashion, Beauty and Retail. Its summits include hackathons and startup competitions in New York, London & Milan. These events are produced with top industry partners including the CFDA, British Fashion Council, IMG and Pitti Imagine. Decoded Fashion also hosts a global networking series - DF Meetups - in 12 countries, including France, Canada, Australia, Germany, Ireland, Brazil and Singapore. Decoded Fashion is headquartered in New York, and has offices in London and Milan.


Contact:
sara.shaughnessy@blancandotus.com


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