Lippman Connects Releases 2016 Large Show Report

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Shows & Events
Lippman Connects Releases 2016 Large Show Report

10/27/2016
“Seven out of ten large shows report their shows are not only growing, but growing faster than the year before,” said Sam Lippman, President, Lippman Connects, in announcing the 2016 Large Show Report. “In the face of economic volatility, large shows are proving that process improvement and innovation is rewarded by the marketplace,” added Lippman.

The new study of benchmarks and trends among shows with 125,000-plus net square feet of exhibit space is a joint effort of Exhibit Surveys, Inc. and Lippman Connects. The annual report is produced in connection with the Large Show Roundtable (LSR), a Lippman Connects event.

Overall, the report cites strong year-to-year growth in all areas for large shows:

76 percent report more exhibitors;
73 percent report a rise in net square feet;
66 percent say sponsorship sales are growing;
61 percent report growth in the number of attendees.

Despite attendee growth, attendee acquisition continues to be rated the most difficult challenge. Not surprisingly, large shows are leading the way in embracing emerging digital marketing technologies. For example, the report finds more than half (55 percent) have deployed digital re-marketing in attendee marketing campaigns.

The Large Show Report also examines exhibit sales, sponsorship sales, and the executive perspective. A two-page Executive Summary is free to download from www.lippmanconnects.com/resources. The complete report is only available to LSR attendees. Information on LSR is at www.lippmanconnects.com/lsr.

About Lippman Connects
Lippman Connects produces and facilitates exclusive events for exhibition and convention industry professionals. Each event—Exhibition & Convention Executives Forum, Attendee Acquisition Roundtable, Exhibit Sales Roundtable and Large Show Roundtable—provides attendees, and a select group of sponsors, the opportunity to network, discuss challenges, and share best practices. In addition, Lippman Connects is a leading provider of meeting facilitation, consulting, and other advisory services to event producing organizations. More information is available at www.lippmanconnects.com.

Contact:
sam@lippmanconnects.com