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PCMA to Acquire Corporate Event Marketing Association (CEMA) as New Division
11/19/2020
Today, we’re excited to announce that PCMA and the Corporate Event Marketing Association (CEMA), the premier community for event marketers, are pursuing an agreement wherein CEMA will be acquired as a wholly-owned division of PCMA. This acquisition will propel both organizations into an exciting new chapter as businesses and organizations adjust to the evolving role of business events in an omnichannel world. Based in Sacramento, CA, CEMA began over thirty years ago, with a vision to provide event marketers with the creative direction needed to drive innovation and growth for, what would become, the world’s leading organizations. Today, CEMA is 800+ members strong, with participation from global brands like Cisco, Salesforce and Oracle that find value in, and continue to support, CEMA’s programming and content. What this means for PCMA and CEMA Members: The relationship is a logical evolution of the strategic alliance cemented in January to introduce each organization to new audiences. It will spark continued growth and development for both organizations’ stakeholders in the following areas:
What are the next steps in the acquisition process? CEMA members are currently voting to ratify the proposal as approved by both the PCMA and CEMA Board of Directors. Results of the vote are expected to be announced next week with the completion date for a final Agreement expected in January 2021. This is a win-win for both organizations, their respective members and business partners as we together focus on the recovery of business events through the pandemic and beyond. For more information go to https://www.pcma.org/pcma-acquires-cema-corporate-event-marketing-association/. Contact: questions@exhibitormagazine.com |
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