EXHIBITOR - Best Practices in Trade Shows and Events

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Measurement
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Planning
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Marketing
& Promotion

Events
& Venues

Personal
& Career

Exhibits
& Experiences

International
Exhibiting

Resources for
Rookies

Research
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All-Star Awards

Biogen Invests in Education

Joelle McCaslin leads Biogen Inc. in a bold new direction by emphasizing education over sales.
All-Star Awards

Flying High

Jenna Harris of Bell Textron Inc. achieves liftoff with a flying car and a soaring strategy at CES 2019.
All-Star Awards

Booth-Traffic Building Blocks

Elizabeth Thomas uses Legos and comic-book-inspired caricatures to engage with introverted attendees.

Measurement & Budgeting


Exhibiting 101 Lead Time Optimize your exhibit program's lead-gathering process by answering these four questions prior to each show.	Measuring Performance Return on Relationship Author and marketing guru Ted Rubin explains his signature concept of valuing and measuring return on relationship.

Planning & Execution


Planning & Management Contract Negotiations When it comes to event- and meeting-related contract negotiations, what exactly is a letter of intent?	Planning & Management The Art of Recon How to Collect Competitive Intelligence on the Trade Show Floor

Marketing & Promotion


Media & PR Eight Steps to Optimize Media Outreach Ensure your newsworthy show-floor activities get the press attention they deserve by...	Integrated Marketing Live Marketing's Small Stand Flies High Live Marketing Inc. uses an air-travel-themed 10-by-10 to soar past its pre-show...

Events & Venues


Event Marketing 2019 Meetings and Events Survey Eighty-five percent of exhibit managers are tasked with organizing meetings and events.	Venues & Convention Centers Georgia World Congress Center The GWCC offers 1.5 million square feet of exhibition space and 98 meeting rooms.

Personal & Career


CMO Spotlight CMO Spotlight: Lynne Jarman-Johnson, Consumers Credit Union The chief marketing officer for Consumers Credit Union explains her marketing philosophy.	Career/Life Balance Get Smart EXHIBITOR's latest survey shows how attaining professional certification can benefit one's career and marketing program.

Exhibits & Experiences


Exhibit Design The Future is Now SentinelOne Inc. wanted its booth at the 2018 RSA Conference to showcase its new branding.	Rental Exhibits Price Check EXHIBITOR challenges you to guess the cost of five rental exhibits chosen for their unique style and substance.

International Exhibiting


How-To Tips ATA Carnets What is an ATA Carnet, and how - and why - would I obtain one?	International Exhibits Foreign Exchanges How to Avoid International Incidents at Overseas Shows

Resources for Rookies


Exhibiting 101 Crisis Management Be prepared for common show-floor snafus by having the necessary supplies on hand.	Exhibiting 101 This Old Exhibit: How to Refresh a Tired Booth Follow these budget-friendly fixes when your exhibit needs a little TLC.

Research & Resources


Editorial Commentary Particularly Interesting What is it that's driving exhibiting companies to settle for sub-par stand design?	Trade Show History Jewel Box 1893: Tiffany & Co.'s exhibit at the World's Columbian Exposition.	Plan B All Hands on Deck The exhibitor's investment may as well have been in Davy Jones' locker.	Ideas That Work Ideas That Work Drawing Attention, The Great Outdoors, Smell of Success, and more.


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