EXHIBITOR Topic - Trade Show History

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Trade Show History
The Peter Pan Principle
1974: Elaine Cohen works the Supermarket Institute (SMI) Convention for Swift & Co.'s Peter Pan Peanut Butter. >> full story

Trade Show History
Body Politic
1954: East Germany showcases products ranging from porcelain to streetcars. >> full story

Trade Show History
Treasure Map
1937: The International Exposition of Art and Technology in Paris features a bejeweled, 50,000-piece "Map of Industry." >> full story

Trade Show History
Say Cheese!
1964-65: Wisconsin brings a 34,591-pound block of cheddar to the World's Fair in New York. >> full story

Trade Show History
Spud Stud
1949: Jays Foods brings a barrel-clad staffer to the National Potato Chip Convention in Chicago. >> full story

Trade Show History
High Temperature
1933: Havoline brings a titanic thermometer to the Century of Progress Exposition in Chicago. >> full story

Trade Show History
As Time Goes By
The annual trade show known as Baselworld started with 29 watch and jewelry exhibitors at the first Swiss Sample Fair in 1917, in Basel, Switzerland. >> full story

Trade Show History
Heavy Metal
1893: Montana's $15 million exhibit at the World's Columbian Exposition >> full story

Trade Show History
Blast From the Past
Trade shows have a long and storied past. But do you know the origins of the expos you attend? >> full story

Trade Show History
Chemical Attraction
1959: Hoechst AG shows off a new synthetic fabric at the Berliner Durchreise fashion fair. >> full story

Trade Show History
Out on a Limb
Launched in 1966 with 331 exhibitors, EuroShop soon became the retail industry's foremost trade fair. EuroShop has often balanced commerce and the cutting edge with exhibits such as this 1972 stand for Adel Rootstein Inc.'s mannequins. >> full story

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350 - Focus on Attention: Maximize your Messages in Today's Media Cloud CTSM 5
Sep. 24, 2019
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156 - Escape the Tyranny of ROI and Measure What Actually Matters CTSM 5
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510 - A Trip Around the World – Must‑Knows for Global Exhibiting CTSM 5
Oct. 22, 2019
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40219 - Basic Project Management and Reporting Skills CTSM
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304 - ADVANCED LEARNING SESSION:
Content + Interactions: A Formula for Effective Marketing Impact CTSM 5
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