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For most exhibitors, the arrival of springtime means that their trade show season kicks into full swing. So we asked the EXHIBITOR LinkedIn group:
"What tactics do you use to plan multiple trade shows concurrently?"
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More than 6,000 exhibit and event marketers gathered in Las Vegas for EXHIBITORLIVE last month, and the conversation spilled over onto Twitter. Here's a snippet of what attendees and exhibitors had to say about the annual conference.
"Trade shows work when you plan completely, execute aggressively, and follow up thoroughly. #EXHIBITORLIVE" @captureN

"#EXHIBITORLIVE 2016 was outstanding. The vibe & sense of community was like no other show I have attended in 10+ years." @FTKong

"Only on rare occasions do I get to hang out w/ folks who truly 'get' me. Thanks #EXHIBITORLIVE
for bringing our kind together."
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This issue features an in-depth look at Webroot Inc.'s RSAC strategy shift. Visit and "like" the EXHIBITOR Facebook page to see more photos of the booth and ancillary events.
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