EXHIBITOR Topic - Forms & Templates

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Forms & Templates
How to Quantify Your Target Audience
After my company missed its on-floor sales goals at a show for two years running, I decided to learn more about the event's audience. >> full story

Forms & Templates
Calculating Value: 6 Metrics to Prove Your Program's Worth
We reached out to four measurement masters to demystify six of the most effective metrics and share tips on whom they're most relevant to, how to measure them, and what insights the resulting analyses may unearth. >> full story

Forms & Templates
Show Selection: Five Steps to Informed Decisions
The success or failure of your exhibit program hinges on the most fundamental decision of all: which shows are worthy of your exhibit-marketing investment. >> full story

Forms & Templates
How to Measure the Value of Trade Show Marketing
Four steps to help you prove your face-to-face marketing program's worth, while identifying important metrics for establishing benchmarks and tracking incremental success. >> full story

Forms & Templates
Form and Function
To help you navigate the inevitable trade show paper trail, here's an explanation of common show-related paperwork. >> full story

Forms & Templates
Analyze This
The show is over. Now what? It's time to review your program's effectiveness. Follow this outline to compile a comprehensive post-show report. >> full story

Forms & Templates
Request for Information
Exhibitors use RFIs to find out whether the exhibit houses they are interested in have the capability necessary to meet their needs. Issued before a Request for Proposal (RFP), an RFI will help you cull those vendors that don't have the time, resources, or talent to deliver what you need. >> full story

Forms & Templates
RFP Essentials
When it comes to writing a request for proposal, it's easy to get lost in the details. Here's a straightforward explanation of what to include in your RFP, from budget to background information. >> full story

Forms & Templates
Illegible Leads
Is reading the chicken scratch on your lead forms making post-show follow-up difficult? Then it's time for some staff training, because all the leads in the world won't amount to much if you can't comprehend them. >> full story

Forms & Templates
On-Site Orientation
On-site orientations are absolutely essential to exhibiting success. Use this checklist to help create an agenda for your next pre-show meeting. >> full story

Forms & Templates
Hospitality Rules of Thumb
Use these formulas, equations, figures, and facts to calculate everything from food and beverage needs to space requirements for your next event. >> full story

ETRAK Sessions

5010R - A Trip Around the World – Must‑Knows for Global Exhibiting CTSM
June 12, 2025
12:00pm Central

2107 - Select the Right Trade Shows to Maximize Your Portfolio
June 26, 2025
12:00pm Central

4005R - Conversations That Matter: Know Precisely What to Say to Manage Up ‑ and Down CTSM
July 8, 2025
12:00pm Central

3006R - Omnichannel Marketing Strategies for Your Live Events and Trade Shows CTSM
July 10, 2025
12:00pm Central

7058R - Authors Executive Series: Thrive Under Deadlines: Strategies for Success CTSM
Aug. 5, 2025
12:00pm Central

>> more sessions

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Anaheim Convention Center

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