Using Surveys to Measure Your Performance in Trade Shows and Events

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Education Week

Chicago, IL
July 10 - 12

Boston, MA
August 21 - 23

Charlotte, NC
November 7 - 9

CTSM at
FastTrak

Chicago, IL
Wednesday, July 12, 2023
8:30 am - 10:00 am

1005 CTSM5
Using Surveys to Measure Your Performance in Trade Shows and Events
90 Minute Session

If executive management is demanding more than anecdotal information on the success of your event, providing show and event metrics that can be mapped back to objectives is imperative for the long-term success of your program. This session focuses on post-show surveys and obtaining the data you need, including:

•	The benefits of measuring

•	Typical measurement planning processes

•	Research techniques

•	Post-show attendee and lead surveys

•	Understanding exhibit performance metrics

•	Case studies and more

CTSM 5
CTSM Candidates with 5 or more years of experience may take this session in place of certain five-digit required sessions, with prior approval.

FACULTY:

Ian Sequeira, vice president of research and measurement, Freeman
Ian Sequeira, VP, Research & Measurement, mdg, A Freeman Company, has 37+ years of research experience in the trade show and events industry. He is a well-respected industry speaker , an active member of IAEE, and a member of the CEIR Board of Directors . In 2018, Ian received IAEE's Distinguished Services Award. Ian has a B.S. degree in Economics from Allegheny College, Meadville, PA., and an MBA from the American University in Washington DC.


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