TUESDAY 9:00 AM - 12:30 PM

417  CTSM 5
Management & Leadership
Half-Day Workshop:
Do Your Own Staff Training

TUESDAY 1:30 PM - 5:00 PM

622  CTSM 5
Exhibits, Experiences, Events
Half-Day Workshop & Field Trip:
The Best Thing is Being There – Site Inspection Workshop

WEDNESDAY 9:00 AM - 10:30 AM

317  CTSM 5
Marketing & Sales
How To Double Your Qualified Leads: Best Practices in Trade Show Lead Acquisition 

339 
Marketing & Sales
The One Per Cent Solution: Ignore the Masses and Focus on Key Attendees

WEDNESDAY 10:45 AM - 12:15 PM

20118  CTSM
Planning & Execution
Selecting the Right Shows: The Critical Decision

263 
Planning & Execution
The Subtle Shift

WEDNESDAY 1:30 PM - 3:00 PM

146 
Measurement & Analytics
How to Measure ROI for Exhibits and Events

30818  CTSM
Marketing & Sales
Business Marketing Strategies and Trade Shows

WEDNESDAY 3:15 PM - 4:00 PM

217 
Planning & Execution
45 Minute Session:
More Than Just a Pretty Face: Get Big Results from Your Small Booth

WEDNESDAY 3:15 PM - 4:45 PM

62018  CTSM
Exhibits, Experiences, Events
The @show Experience: Understand the Essentials of Exhibit Design

THURSDAY 9:00 AM - 10:30 AM

31118  CTSM
Marketing & Sales
How to Grow Your Brand: Incorporating Brand Marketing into Your Exhibit Program

452 
Management & Leadership
Advanced Learning Session:
Become Strategic: Be Intrapreneurial

THURSDAY 10:45 AM - 12:15 PM

105  CTSM 5
Measurement & Analytics
Using Surveys to Measure Your Performance in Trade Shows and Events

637  CTSM 5
Exhibits, Experiences, Events
Mastering the Meeting Maze

THURSDAY 1:30 PM - 3:00 PM

254 
Planning & Execution
Four-Dimensional Storytelling for B2B Exhibitors

31318  CTSM
Marketing & Sales
Beyond the Basics of Booth Selling

THURSDAY 3:15 PM - 4:00 PM

545 
Global Exhibit Marketing
45 Minute Session:
How and Why Are U.S. and International Exhibit Designs Different?

THURSDAY 3:15 PM - 4:45 PM

20418  CTSM
Planning & Execution
Don’t Skip the Meetings – Pre-, At-, and Post-: Guideposts to Success

FRIDAY 9:00 AM - 10:30 AM

205 
Planning & Execution
Advanced Learning Session:
Make Smarter Decisions to Maximize Your Show Outcomes

52218  CTSM
Global Exhibit Marketing
International Events: Expanding Your Global Reach

FRIDAY 10:45 AM - 12:15 PM

61718  CTSM
Exhibits, Experiences, Events
Graphics Boot Camp: The Basics Every Event Manager Should Know

712 
Personal & Career
Invest in Yourself by Investing in the Best Use of Your Time

Meals
Your registration fee includes complimentary continental breakfast, breaks, and lunch on the days that you attend sessions.


CTSM Comprehensive Exam
The exam is offered Friday from 1:00-4:00 PM for those who qualify. You must register for the exam separately, at least one month prior to the conference.