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CTSM (Certified Trade Show Marketer) is the only university-affiliated professional certification program in the exhibit marketing industry. First
and foremost the CTSM program trains candidates in trade show and event marketing.
Candidates are required to complete a curriculum of 28 sessions
which equals 42 hours of classroom study. These sessions are offered at
EXHIBITOR2012 and
EXHIBITORFastTrak conferences, and online through
EXHIBITOR eTrak.
Upon completion, candidates earn 4 CEUs through
our university affiliate, Northern Illinois University Outreach.
A Demonstration of Knowledge.
Candidates also complete a three-hour comprehensive exam which tests them on the basic knowledge
skills required of trade show marketers.
On the Job Training.
All candidates should be currently working in the field of trade show or event marketing.
They will demonstrate their application of knowledge gained through the program by means of a Candidate Portfolio.
About
our Sponsor.
EXHIBITOR2012 is regarded as the industry's leading educational conference. session offerings range from trade show specific content to general skills development,
such as communications and negotiation.
About our Northern Illinois University (NIU) affiliation.
All
CTSM required sessions are reviewed for content by Northern Illinois University Outreach. Retired professor
Joe Ries works closely with the CTSM program as our affiliate advisor. All CEUs and university credits (when applicable) are awarded by NIU Outreach.
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